Consumer Demographic factors and their impact on Consumer Attitude towards Green Durable Products in Delhi/NCR

Abstract

Demographic factors are considered the basic factors of any study because these factors laid the foundation for other important factors. It has been noticed that demographic factors are the important factors influencing consumer environmental behavior. However, sometimes the role of demographic factors which makes any research a subject of criticism therefore this research will also try to discuss the impact of demographic factors in forming consumer attitudes toward green durable products. The present study will also focus on green durable products as India is considered the largest consumer durable product market in the world. Due to environmental- issues, businesses are now a day trying to be compatible with a sustainable development approach and moving towards green marketing. As a sign of conclusion, green products coming in the light and consumers are going towards the same with an understanding that these products can have the solution to environmental problems. Therefore, to know the consumers’ understanding towards the same demographic factors have more significance. To fulfill the purpose of the study primary data will be collected from the 252 respondents through a well – structured Likert scaled questionnaire. The sample is selected with the help of a simple random sampling method. Descriptive and inferential statistics will be used to prove the hypotheses of the study with help of SPSS software (version 26).