Abstract:Objective: Globalisation has led to the formation of cultural flows across national borders, resulting in different behaviours concerning foreign products consumption. The objective of this study is to organise some of the constructs that describe consumer dispositions in multicultural contexts, by tracking the available literature on these dispositions, and by proposing a conceptual framework. Methodology: It was adopted a conceptual perspective, where a systematic review of the literature was used to organis… Show more
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