Consumer Drivers of Muscadine Wine Purchase Decisions

Canziani, Bonnie; Byrd, Erick T.; Boles, James S.

doi:10.3390/beverages4040098

Cited by 3 publications

(3 citation statements)

References 46 publications

(64 reference statements)

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“…An additional advantage here is greater satisfaction for producers, becauseas indicated by Pijet-Migoń and Królikowska (2020) -their production maintains and develops the cultural heritage of a given area. The second issue related to the increase in demand for wines can be stimulated -as noted by Canziani et al (2018) -through educational activities and increasing consumer awareness. So it is one of the most important issues in the production of wines.…”

Section: Discussionmentioning

confidence: 99%

Ecological Entrepreneurship in Wine-Producing Micro-Enterprises in the Lower Silesian Voivodeship

KOŁODZIEJ

2023

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This article attempts to determine the conditions of ecological entrepreneurship in micro-enterprises producing wine in the Lower Silesian Voivodeship. Currently, the implementation of pro-environmental ideas in local enterprises is of great importance. This is particularly important for micro-entrepreneurs, whose share of GDP in this region is the highest in Poland. The wine industry is deserving of attention because the number of producers has increased greatly in recent years (including in the Lower Silesian Voivodship). In addition to a literature review, the article will present the results of the author’s own doctoral research on determining the conditions and manifestations of local entrepreneurship in the Lower Silesian Voivodship on the example of wine production.

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Section: Discussionmentioning

confidence: 99%

Ecological Entrepreneurship in Wine-Producing Micro-Enterprises in the Lower Silesian Voivodeship

KOŁODZIEJ

2023

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“…Recent work has shown that familiarity with muscadine products (wine, jams, jellies, health products, etc.) positively influences the purchasing of muscadine wine in the southern U.S. [61]. A key aspect in the expansion of the muscadine market will therefore be the development of products that appeal to consumers outside of the region and to those with no prior experience with muscadines.…”

Section: A Future Prospectus For Increased Production Market Awarenementioning

confidence: 99%

“…A key aspect in the expansion of the muscadine market will therefore be the development of products that appeal to consumers outside of the region and to those with no prior experience with muscadines. While belief about muscadine's health benefits was only slightly influential in consumer decision to purchase muscadine wine [61], muscadine has tremendous nutritional benefits. Muscadine may be considered a super food due its high concentration of phenolic compounds [62] and compounds shown to limit cancer growth [62].…”

Section: A Future Prospectus For Increased Production Market Awarenementioning

confidence: 99%

Muscadine (Vitis rotundifolia Michx., syn. Muscandinia rotundifolia (Michx.) Small): The Resilient, Native Grape of the Southeastern U.S

et al. 2019

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Angiosperms are well adapted to tolerate biotic and abiotic stresses in their native environment. However, the growth habit of native plants may not be suited for cultivation and their fruits may not be desirable for consumption. Adapting a plant for cultivation and commercial appeal through breeding and selection may accentuate weaknesses in pest tolerance. The transition of muscadine from a wild, native plant to a cultivated crop has taken place over the last 150 years. Early production primarily involved cloning elite wild selections; few pest management inputs were needed since the material was genetically similar to the native plant. Over time, emphasis was placed on the refinement of pruning, trellising, and other cultural inputs to increase productivity and commercial implementation. In turn, breeders developed newer cultivars with greater productivity and commercial appeal. Many modern muscadine cultivars remain tolerant to biotic pests and are adapted to a hot and humid climate. The primary focus of this review is to provide a descriptive context of muscadine as a native American, perennial fruit crop that requires minimal pest management in hot, humid climates relative to recently introduced European bunch grapes. Inherent muscadine traits resulting in fewer pesticide inputs make them worthy of being planted across considerable acreages; yet, muscadines remain a niche crop. We conclude that muscadines suffer from their short history of cultivation in a confined region and would benefit from breeding and marketing efforts to increase consumption, commercial acceptance, and awareness.

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