Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts

Macca, Luca Simone; Ballerini, Jacopo; Santoro, Gabriele; Dabić, Marina

doi:10.1016/j.jbusres.2023.114433

Journal of Business Research

2024

DOI: 10.1016/j.jbusres.2023.114433

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Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts

Luca Simone Macca,

Jacopo Ballerini,

Gabriele Santoro

et al.

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Cited by 8 publications

References 116 publications

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Enhancing organizational citizenship behavior towards the environment

Jankelová,

Némethová,

Dabić

et al. 2024

Rev Manag Sci

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Organizational citizenship behavior towards the environment (OCBTE) represents an influential tool for environmental policy implementation in local governments. The present study examines this behavior among the immediate managers of local governments as they are considered essential conduits for transmitting environmental values to employees and citizens living in the administered municipal areas. The study's primary purpose is to explore the relationships of instrumental support for the environment (ISE) of mayors and immediate managers’ OCBTE in municipal governments through mediation-moderation analyses and bring original insights to local government governance. A cross-sectional study was carried out on a sample of 420 managers. The hypotheses were verified through structural equation modelling using SmartPLS 3.3 software. Findings indicate a direct relationship between the mayors’ ISE and the immediate management employees’ OCBTE in the municipalities. The mediating effects of the stakeholder demand (SD) and person-organization fit (POF) hypotheses were confirmed. A significant positive moderating effect of trust in the mayor was also approved. There was no moderating effect confirmed for commitment towards the mayor. These results extend our understanding of the mechanisms behind the pro-environmental micro-level additional role of employee behavior in local government settings and provide new insights into the factors that positively correlate with these behaviors.

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Enhancing organizational citizenship behavior towards the environment

Jankelová,

Némethová,

Dabić

et al. 2024

Rev Manag Sci

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Discovering the critical factors of affecting non-fungible tokens (NFT) purchase intention

Wu,

Dong,

Liu

et al. 2024

International Review of Economics & Finance

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The impact of digital CSR disclosure on customer trust and Engagement: The moderating role of consumer deontology and law obedience

Abdulaziz Alhumud,

Leonidou,

Alarfaj

et al. 2025

Journal of Business Research

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Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts

Cited by 8 publications

References 116 publications

Enhancing organizational citizenship behavior towards the environment

Enhancing organizational citizenship behavior towards the environment

Discovering the critical factors of affecting non-fungible tokens (NFT) purchase intention

The impact of digital CSR disclosure on customer trust and Engagement: The moderating role of consumer deontology and law obedience

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