Consumer Ethnocentrism, Market Mavenism and Social Network Analysis

Cheah, Isaac; Shimul, Anwar Sadat

doi:10.1016/j.ausmj.2018.05.017

Cited by 13 publications

(9 citation statements)

References 48 publications

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“…Older people are more ethnocentric than younger people are. This result supports previous studies (Han, 2017; Cheah and Shimul, 2018; Stepchenkova et al , 2019).…”

Section: Discussionsupporting

confidence: 94%

“…The literature has extensively used the CETSCALE to measure consumer ethnocentrism (Javalgi et al , 2005; Šmaižiene and Vaitkiene, 2014; Seitz and Roosen, 2015; Garcia-de-Frutos and Ortega-Egea, 2015; Luthy, 2015; Cheah and Shimul, 2018), which Shimp and Sharma (1987) developed in the context of US consumers. The CETSCALE consists of 17 items that are collected under a single dimension and measured on a Likert scale.…”

Section: Consumer Ethnocentrismmentioning

confidence: 99%

“…Consumer ethnocentrism is not a new phenomenon (Han, 2017; Balabanis and Siamagka, 2017; Ding, 2017; Cheah and Shimul, 2018; Guo et al , 2018; Yen, 2018; Souiden et al , 2018; Karoui and Khemakhem, 2019). In the current world ethnicity, ethnocentrism, authoritarianism and exclusionary tendencies have resurged.…”

Section: Introductionmentioning

confidence: 99%

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Consumer ethnocentrism and purchasing behavior: moderating effect of demographics

Akbarov

2021

JIMA

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Purpose This study aims to investigate consumer ethnocentrism and determine its impact on actual purchasing behavior in relation to six product categories. It also examines the role of demographic variables as moderators in the relationship between ethnocentric tendencies and purchasing behavior. Design/methodology/approach A total of 467 completed questionnaires were obtained through convenience and snowball sampling. Data were analyzed using SPSS-24 and AMOS-23 software: SPSS to conduct the exploratory factor analysis and AMOS for the confirmatory factor analysis. Regression analysis was performed to determine the effect of ethnocentrism on purchasing behaviors; the SPSS process was used to test the moderating effects. Findings The consumer ethnocentric tendencies scale was collected in two dimensions: hard ethnocentrism, which influences actual purchasing behavior in five product categories; and soft ethnocentrism, which influences actual purchasing behavior in only two product categories. The results show that the effect of consumer ethnocentrism on purchasing behavior differs across product categories. Further, gender, marital status and personal income moderate this relationship. Originality/value Few studies investigate purchasing behavior across several product categories and the literature on consumer ethnocentrism does not address the impact of demographic variables as moderators in consumer behavior. This study contributes to the existing literature in four ways. First, it was conducted in Azerbaijan, a country with specific characteristics. Second, it examines the impact of ethnocentric tendencies on actual purchasing behavior. Third, it examines purchasing behavior in relation to six different product categories. Fourth, the moderating effect of demographic variables was tested.

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“…Older people are more ethnocentric than younger people are. This result supports previous studies (Han, 2017; Cheah and Shimul, 2018; Stepchenkova et al , 2019).…”

Section: Discussionsupporting

confidence: 94%

Section: Consumer Ethnocentrismmentioning

confidence: 99%

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Consumer ethnocentrism and purchasing behavior: moderating effect of demographics

Akbarov

2021

JIMA

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“…Do najczęściej wskazywanych należą czynniki demograficzne, takie jak: wiek, płeć, wykształcenie i dochody. Starsi konsumenci o niższych dochodach wykazują silniejsze skłonności etnocentryczne niż konsumenci młodsi, podobnie kobiety częściej wykazują postawy etnocentryczne niż mężczyźni (Daneshvary i Schwer, 2001;Cheah i Shimul, 2018). Postrzegana niezbędność produktu będzie czynnikiem łagodzącym skłonności etnocentryczne, ponieważ przy braku możliwości zaspokojenia potrzeby produktem krajowym konsumenci będą skłonni do zakupów produktów zagranicznych, jednak chętniej z państw, które postrzegają jako podobne do własnej ojczyzny.…”

Section: Rysunek 22 Uwarunkowania Zewnętrzne Postępowania Konsumentówunclassified

Patriotyzm konsumencki Polaków

Kaczmarek¹,

Wieja²

2021

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Kraj pochodzenia produktu należy obok jakości i ceny do najważniejszych kryteriów wyboru przy podejmowaniu przez konsumenta decyzji zakupowych artykułów spożywczych, a w kontekście negatywnych skutków pandemii COVID-19 kupowanie żywności made in Poland zyskuje na znaczeniu, stając się praktycznym działaniem na rzecz wspierania rodzimych producentów. W monografii usystematyzowano stan wiedzy na temat zjawiska patriotyzmu konsumenckiego oraz zidentyfikowano postawy i czynniki determinujące nabywanie przez konsumentów polskich produktów żywnościowych. Ponadto na podstawie wyników badań empirycznych dokonano typologii konsumentów z trzech generacji wiekowych – X, Y i Z – w kontekście postaw wobec tych produktów, a zwłaszcza triady ich cech, tj. pochodzenia, ceny i jakości. W konsekwencji stwierdzono występowanie znaczących różnic międzypokoleniowych i odmienne, nie zawsze pozytywne podejście do zakupu polskiej żywności.

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“…Along with the increasing globalization of markets, consumers' ethnocentric tendencies have become an important and critical consideration for multinational companies operating outside their domestic market (Cheah and Shimul, 2018; Tong and Li, 2013). Retrenching globalization, rising nationalism and increasing inter-regional rivalry also bring challenges to practitioners and policymakers of international marketing (Rašković et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

The effects of consumer ethnocentrism and consumer animosity on perceived betrayal and negative word-of-mouth

Lee

Chen

et al. 2020

APJML

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PurposeThe purpose of this research is to survey whether consumer ethnocentrism and animosity will affect consumers' perceived betrayal and cause negative word-of-mouth (NWOM).Design/methodology/approachThis study conducted a 2 (consumer ethnocentrism) × 3 (consumer animosity) between-subject experiment design to test the hypotheses. Comprised of 380 respondents, this study used ANOVA to examine the data.FindingsThe results showed that if a brand violates the perception of fairness, ethnocentrism and animosity will have a positive effect on perceived betrayal. In addition, low consumer animosity revealed a significant consumer ethnocentrism effect and low ethnocentrism revealed a significant animosity effect, while the relationship between perceived betrayal and word of mouth is negative.Originality/valueThe current research adds to the understanding about how the reaction to a domestic brand's marketing strategies that are viewed as unfair and hurt the domestic consumers' expectations.

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Consumer Ethnocentrism, Market Mavenism and Social Network Analysis

Cited by 13 publications

References 48 publications

Consumer ethnocentrism and purchasing behavior: moderating effect of demographics

Consumer ethnocentrism and purchasing behavior: moderating effect of demographics

Patriotyzm konsumencki Polaków

The effects of consumer ethnocentrism and consumer animosity on perceived betrayal and negative word-of-mouth

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