Consumer evaluation of unbranded and unlabelled food products

Sogn‐Grundvåg, Geir; Østli, Jens

doi:10.1108/03090560910923300

Cited by 41 publications

(32 citation statements)

References 28 publications

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“…Consumers evaluate food product quality prior to purchase by product cues, such as retail product packaging (Sogn-Grundvåg & Østli, 2009). Previous studies have suggested that packaging design produces affective reactions (Underwood, 2003) and facilitates consumer quality judgments (Anselmsson et al, 2007;Orth et al, 2010).…”

Section: Research Hypothesesmentioning

confidence: 99%

Different Effects of Utilitarian and Hedonic Benefits of Retail Food Packaging on Perceived Product Quality and Purchase Intention

Wang

2015

Journal of Food Products Marketing

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Since consumers primarily make in-store purchase decisions, firms use product packaging to attract potential consumers. Ever-increasing market competition in many food product industries has further fueled this phenomenon in firms. However, the question of how retail food packaging affects consumer processes has received very little attention. This study investigates the benefits of food packaging on consumer responses to hedonic products by comparing different benefits (i.e., utilitarian and hedonic) of food packaging to understand which one has more impact on consumers' perceived quality and purchase intention. The results show that both utilitarian and hedonic benefits of retail food packaging are critical predictors of consumer evaluations but play different important roles in determining customers' reactions. Utilitarian benefits of food packaging impact perceived quality more than hedonic benefits do. Compared to utilitarian benefits, hedonic benefits of retail food packaging have more impact on consumer purchase intention.

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Section: Research Hypothesesmentioning

confidence: 99%

Different Effects of Utilitarian and Hedonic Benefits of Retail Food Packaging on Perceived Product Quality and Purchase Intention

Wang

2015

Journal of Food Products Marketing

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“…The relationship between producers and consumers is characterised by an information mismatch that can cause difficulties to consumers who presumably want to understand the real value of a product. Sogn‐Grundvag and Østli () study how consumers evaluate unbranded and unlabelled food products and explore their ability to select the products with the highest potential to meet their expectations regarding eating quality. Results indicate that Portuguese consumers, in spite of substantial experience in buying, preparing and consuming bacalhau , are uncertain in their in‐store quality assessment and often use rather curious quality criteria: touching the dried and salted cod trying to ‘feel’ the quality was common, some even broke the fish tail to assess the dryness.…”

Section: Literature Review and Research Hypothesesmentioning

confidence: 99%

The Value of Region of Origin, Producer and Protected Designation of Origin Label for Visitors and Locals: The Case of Fontina Cheese in Italy

Marcoz

Melewar

Dennis

2014

Journal of Tourism Research

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Purpose: Food and tourism have a very close relation and food can be considered an essential tourism resource. This research is focused on the analysis of consumers' and tourists' food buying behaviours. The aim of this paper is to understand the value that can be generated by linking a typical food product to the region of origin/producer/certification. In particular, we tested the hypothesis that these elements (region of origin, producer and certification) have a different weight for consumers living in different places. Moreover, the research aims at segmenting typical food product consumers, to enable producers and tourism operators to achieve communication goals effectively. Methodology: The paper is based on an empirical survey of locals and visitors that considers the case of Fontina cheese, a typical Italian cheese. Findings: The research reveals that the origin of the product is, generally, more valued than protected designation of origin (PDO) certification. The perceived value of these attributes is then found to vary according to the distance between the region of origin of the product and consumers' residence. In particular, the importance of PDO certification for consumers increases with increasing distance from the region of origin of Fontina cheese. PDO is thus valued more by tourists than by locals. Originality/value: The analysis supports and builds on previous studies on the importance of PDO certification (Bruwer and Johnson 2010;Dimara and Skuras 2005). Importantly, this work contributes by eliciting consumers' preferences for PDO according to territorial differences.

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“…Even though packaging is important in presenting products, many products are provided without packaging, labeling, or branding. To compensate for the absence of packaging, users usually tend to physically inspect the products to add to their expectations and perceptions . Currently, unpacked products can be arranged into specific shapes to attract users.…”

Section: At the Point Of Purchasementioning

confidence: 99%

“…Sogn-Grundvåg and Østli, 68 Olsson and Györei, 69 Valenzuela and Raghubir 70 Products' presentation on shelves affect users' perception.…”

Section: Orientation Of Design Elementsmentioning

confidence: 99%

“…To compensate for the absence of packaging, users usually tend to physically inspect the products to add to their expectations and perceptions. 68 Currently, unpacked products can be arranged into specific shapes to attract users. Investigating the most appropriate presentation shape for different products could be promising in terms of compensating for the absence of packaging and its capability for attracting users.…”

Section: Visual Attributesmentioning

confidence: 99%

See 1 more Smart Citation

State of the art of user packaging interaction (UPI)

Mumani

Stone

2018

Packag Technol Sci

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User packaging interaction (UPI) has evolved in packaging research because of its importance to users, manufacturers, and designers. A great deal of work addressing problems and suggesting potential improvements has been directed toward UPI. However, this work is not easily accessible to researchers as it lacks a cohesive structure. This paper serves as a platform for UPI researchers by presenting previous work UPI in an organized structure based on stages of interaction. Over 100 articles were reviewed to identify the scope of research in this area and then categorized according to stages of interaction. During the review of more articles, these stages of interaction were modified to ensure that they reflected all the reviewed articles. The review process resulted in the enumeration of the following stages: at point of purchase, checking out, handling, opening, and disposal. The related articles in each category are presented and discussed, and potential future work is presented. The articles were further categorized according to the age and gender of users under test, and packaging and product types considered. The review process has revealed different issues in the current research structure of UPI including the comprehensibility of the conducted research and the distribution of the reviewed articles. On the basis of this review, a model is proposed for improving the UPI by quantitatively evaluating the package design and affordances provided at each interaction stage.

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Consumer evaluation of unbranded and unlabelled food products

Cited by 41 publications

References 28 publications

Different Effects of Utilitarian and Hedonic Benefits of Retail Food Packaging on Perceived Product Quality and Purchase Intention

Different Effects of Utilitarian and Hedonic Benefits of Retail Food Packaging on Perceived Product Quality and Purchase Intention

The Value of Region of Origin, Producer and Protected Designation of Origin Label for Visitors and Locals: The Case of Fontina Cheese in Italy

State of the art of user packaging interaction (UPI)

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