Consumer habits in the Czech wine market

Abstract

Abstract:The paper includes partial results of the research oriented on the habits and behaviour of consumers in the wine market in the Czech Republic. Based on direct questioning of 1 000 respondents from the whole Czech Republic, we found that 11.3% of respondents drink wine several times a week, 29.8% of respondents at least once a week, and 23.2% drink wine several times a month. Only 2.7% of respondents do not drink wine at all. 30.3% of respondents drink wine more often than before, especially because of the fact, that they like wine more, it is of a better quality, and the offer is bigger. 34.1% of respondents buy wine several times a month especially in supermarkets or hyper-markets (45.2%) and in special vine-stores (23.8%). 52.5% of respondents prefer quality varietal wine. Rank of the top ten wines most often bought by the selected sample of respondents is: Frankovka, Cabernet Sauvignon, Müller Thurgau, Veltlínské zelené, Rulandské bílé, Svatovavřinecké, Modrý Portugal, Chardonnay, Ryzlink vlašský, Bohemia sekt. Key words: wine market, consumer habits, preference, respondentAbstrakt: Příspěvek obsahuje dílčí výsledky průzkumu orientovaného na zvyklosti a chování spotřebitelů na trhu vína v ČR. Na základě přímého dotazování souboru 1 000 respondentů z celé ČR bylo zjištěno, že několikrát týdně pije víno 11,3 % respondentů, aspoň jednou týdně 29,8 %, několikrát měsíčně 23,2 % respondentů. Pouze 2,7 % respondentů nepije víno vůbec. 30,3 % respondentů pije víno častěji než dříve, a to především z důvodu, že jim víno více chutná, je kvalitnější a je větší nabídka. Nejvíce dotázaných (34,1 %) nakupuje víno několikrát měsíčně, a to především v supermarketu nebo hypermarketu (45,2 %) a ve vinotéce (23,8 %). 52,5 % respondentů preferuje jakostní odrůdové víno. Pořadí prvních deseti nejčastěji nakupovaných vín vybraným souborem respondentů: Frankovka, Cabernet Sauvignon, Müller Thurgau, Veltlínské zelené, Rulandské bílé, Svatovavřinecké, Modrý Portugal, Chardonnay, Ryzlink vlašský, Bohemia sekt.

Factors of wine demand in the Czech Republic and in the neighbouring wine-growing countries

“…Though from the development of income and demand in this paper it is not possible to appreciate if the wine is luxurious goods, from the results of the wine market research provided in the Czech Republic in 2004 (see Chládková et al 2004) it followed, however, that the wine consumption belongs to the higher lifestyle. The high unemployment must affect wine consumption negatively from this point of view.…”

“…The unemployment rate grew by 81% in the analyzed years, and in addition the Czech Republic is the country with the highest bier consumption per inhabitant in the world. The reasons of the positive development in wine demand in the Czech Republic follow rather from the wine market research provided in the Czech Republic in 2004 again (see Chládková et al 2004) than from the development of factors analyzed in this paper. The consumers mentioned that they drink wine more because the offered wine in the market is of higher quality now than in the past, and the consumers like it more.…”

Changes of the varietal structure of vineyards in the Czech Republic

“…The respondents were selected according to the quota principle, where the quota-attributes were gender, age, education and geography, i.e. the residence of the respondents (Chládková 2005b).…”

“…Bentzen and Smith (2009) corroborated the justification of such studies in their paper about wine growing in a small country (Denmark). Chládková (2005b) analyzed the structure of vineyards in the Czech Republic and paid attention to future prospects of the Czech wine market. Some problems of the world production of wine were investigated by Italian scientists Bacarella and Corona 2008.…”

Viticulture in The Czech Republic: Some Spatio-Temporal Trends

“…For example, topics connected with wine consumption and demand for wines were analyzed by Chládková, Pošvár, Žufan (2004), andŽufan (2004b). A comparison of Czech conditions with some EU countries in the pre-accession period was discussed by Škorpíková (2002), Tomšík, Sedlo (2005), and after the Czech Republic joined the EU by Hicl (2012).…”