2018
DOI: 10.4102/sajbm.v49i1.190
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Consumer intention to purchase green vehicles in the South African market: A theory of planned behaviour perspective

Abstract: This study used Ajzen's theory of planned behaviour (TPB) to investigate the role of attitude (A), subjective norm (SN) and perceived behavioural control (PBC) on the intention to purchase AFVs in the South African market and thus empirically testing the hierarchical attitude-behaviour model of consumer behaviour.Method: A quantitative research methodology was followed and a self-administered, Internetbased survey instrument was used to collect data from 196 South African respondents. Results:The findings indi… Show more

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Cited by 17 publications
(19 citation statements)
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“…So, SN significantly impact the intention to purchase green products (Ko & Jin, 2016). The results are in line with previous research proving that SN significantly affect the willingness to buy green products (Hamilton & Terblanche‐Smit, 2018; Nam, Dong, & Lee, 2017; Pisitsankkhakarn & Vassanadumrongdee, 2020). Therefore, relevant policy‐makers should carefully consider the methods of promoting the circular economy and pay more attention to the influence of family, friends, and mainstream media on residents.…”
Section: Discussionsupporting
confidence: 92%
“…So, SN significantly impact the intention to purchase green products (Ko & Jin, 2016). The results are in line with previous research proving that SN significantly affect the willingness to buy green products (Hamilton & Terblanche‐Smit, 2018; Nam, Dong, & Lee, 2017; Pisitsankkhakarn & Vassanadumrongdee, 2020). Therefore, relevant policy‐makers should carefully consider the methods of promoting the circular economy and pay more attention to the influence of family, friends, and mainstream media on residents.…”
Section: Discussionsupporting
confidence: 92%
“…As an example of the potential outcomes of a quality assessment for the current SLR, had the second aforementioned quality assessment method been employed, the valuable studies by Hamilton and Terblanche-Smit (2018), which is focused on the green vehicle purchase context in Africa, and Asnawi et al (2019), investigating consumer boycott through the lens of religiosity, would have been excluded from this SLR-along with many others.…”
Section: Search Strategy and Selection Processmentioning
confidence: 99%
“…The TPB is described as an intention-based model linked to several beliefs concerning intended behaviour (Bhattacherjee 2000). This model (Ajzen 1991(Ajzen , 2011) is derived from the Theory of Reasoned Action (Fishbein & Ajzen 1975), which identifies three determinants of an intention (Ajzen 2011;Chen et al 2007;Hamilton & Terblanche-Smit 2018). Firstly, the attitude (ATT) or predisposition toward a behaviour, which refers to the overall evaluation of a product (Ajzen 1985), service or (in this case) app (Yang 2013).…”
Section: The Theory Of Planned Behaviour Modelmentioning
confidence: 99%
“…The Technology Acceptance Model (TAM) (Davis 1989) has been widely used to determine the acceptance of new technology (Mathieson 1991;Taylor & Todd 1995;Venkatesh 2000), including in South Africa (Averweg 2008), and the Theory of Planned Behaviour (TPB) (Ajzen 1985(Ajzen , 1991(Ajzen , 2011Ajzen & Fishbein 2005) has been widely used to investigate purchase intention (Ajzen 2011). Studies using TAM have focused on the adoption of computer technologies and services (Al-Gahtani, Hubona & Wang 2007;Taylor & Todd 1995;Yang 2013), while TPB has focused on both products (Chen 2007;Hamilton & Terblanche-Smit 2018;Tarkiainen & Sundqvist 2005) and services, including online services (Bhattacherjee 2000;Chen, Fan & Farn 2007;Giles et al 2004;Wu & Chen 2005), automated vehicles (Kaye et al 2020) and apps (Yang 2013). Both models have been described as 'empirically strong' (Mathieson 1991:187) with their use in various countries and being associated with various types of technology-based products and services.…”
Section: Introductionmentioning
confidence: 99%
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