Consumer Involvement With the Product and the Nature of Brand Loyalty

VonRiesen, R. Dale; Herndon, Neil C.

doi:10.1080/1046669x.2011.613322

Cited by 24 publications

(20 citation statements)

References 15 publications

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“…Solomon [2] argued that attitude includes three factors as affect, which explains the emotions and feelings toward an object; behavior, which explains the actions taken toward an object; and cognition, which explains the thoughts toward an object. Affect and cognition factors of attitude are believed to be a generalized concept of brand attitude indicating that they could be influenced by different factors such as quality, communications, and experience with a particular brand [8].…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Brand Attitude, Its Antecedents and Consequences. Investigation into Smartphone Brands in Malaysia

Ghorban¹

2012

IOSRJBM

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The notion of brand attitude has been conceptualized and been the target of different empirical investigations. There are arguments regarding the antecedents and the consequences of this concept in business environment, and it is believed that there are several factors affecting brand attitude including advertisement and customer satisfaction. On the other hand brand attitude has been argued to be positively related to purchase intentions among customers. This study by analyzing smartphone brands in Malaysia found that the relationship of customer satisfaction and advertising with brand attitude is positive and significant, while the latter is positively related to purchase intention.

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Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Brand Attitude, Its Antecedents and Consequences. Investigation into Smartphone Brands in Malaysia

Ghorban¹

2012

IOSRJBM

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“…Risk-averse consumers stick to particular brands and do not engage in much comparative analysis with other brands, as they feel good and are committed to the brands they are using. The nature of brand loyalty is a concept that reflects the motivation for repeat or concentrated purchasing (VonRiesen and Herndon, 2011). There are two kind of loyalty, true and spurious (Day, 1976), and a different degree of each may be evident.…”

Section: Discussionmentioning

confidence: 99%

The relationship between risk aversion, brand trust, brand affect and loyalty

Mishra¹,

Kesharwani²,

Das³

2016

JIBR

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Purpose The purpose of this paper is to explore the relationship among risk aversion, brand trust, brand affect, attitudinal loyalty and behavioral loyalty for low involvement day-to-day use of personal care products. Design/methodology/approach To achieve the above-stated objective, a theoretical model was tested using structural equation modeling. Before undertaking the analysis, preliminary analysis techniques such as the common method bias social desirability bias reliability and validity analysis were also assessed. Findings The results indicate that, for low involvement products, risk adverse consumers do not purchase a brand based only on trust. Risk aversion is also positively associated with attitudinal loyalty. When it comes to the relationship between brand trust and brand affect, it has been concluded that brand trust has had an important impact on brand affect. In this study, it has been found that attitudinal loyalty has a positive and strong impact on behavioral loyalty. This paper explains that due to the lack of trust, certain risk adverse customers are sticking with a particular brand. Originality/value Most of the brand loyalty research has been performed on high involvement products, whereas very limited research is available on low involvement day-to-day use products (i.e. personal care products), in particular where the consumption period of the product is less than a month. This kind of research is very rare, and this study has been done to fill this gap using rigorous data analysis.

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“…The author also refers that the terms high-involvement product and lowinvolvement product are vague since no product is integrally ego involving or uninvolving. Moreover, the concept only applies to the consumers' response to the product not to the product itself (VonRiesen & Herndon, 2011).…”

Section: The Effect Of Product Involvement In Consumer Behaviourmentioning

confidence: 99%

An Empirical Study about the Influence of Country Personality and Product Involvement on Consumer’s Purchase and Visit Intentions

Sousa¹,

Nobre²,

Farhangmehr³

2018

JAFEB

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The purpose of this paper is to understand the influence of country personality dimensions and product involvement on European consumers purchase and visit intentions, considering the Portuguese context. The increasing economic globalisation has resulted in the reducing of trade barriers between nations and the availability of more foreign products and services across borders. Therefore, the place associations of these products and services might be regarded as a potential competitive differentiator in their respective markets. Despite the proliferation of literature devoted to assessing the effects of country-of-origin, the symbolic dimension of a country's image remains understudied. A questionnaire measuring country personality dimensions, product involvement, and consumer´s purchase and visit intention was passed on a sample of 335 European consumers. Country personality indeed matters both positively and negatively. Findings show that while assiduousness positively influences consumer's visit intentions, wickedness has a negative influence on consumer's purchase intentions. Findings also reveal that product involvement has a positive significant influence on consumer's purchase and visit intentions. On developing marketing strategies, international marketers and governmental decision-makers should consider product involvement attributes and specific country personality traits to provide the country's products with a competitive edge, as well as to promote the country as a travelling destination.

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Consumer Involvement With the Product and the Nature of Brand Loyalty

Cited by 24 publications

References 15 publications

Brand Attitude, Its Antecedents and Consequences. Investigation into Smartphone Brands in Malaysia

Brand Attitude, Its Antecedents and Consequences. Investigation into Smartphone Brands in Malaysia

The relationship between risk aversion, brand trust, brand affect and loyalty

An Empirical Study about the Influence of Country Personality and Product Involvement on Consumer’s Purchase and Visit Intentions

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