Consumer knowledge and market of lettuce in Dhaka city

Afroj, Mahfuza; Rahman, Masudur

doi:10.3329/sja.v14i1.29584

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“…According to Brasil (2015), the percentage of adults over 18 who consumed five or more portions of fruit and vegetables per day corresponded to 24.1% in 2014. In the case of lettuce, despite i) being the most-consumed leaf vegetable among Brazilians (Sediyama et al, 2016;Brzezinski, Abati, Geller, Wener, & Zucareli, 2017), ii) presenting characteristics such as the presence of antioxidants, vitamins C and E, carotenoids and a low calorie content (Nicolle et al, 2004;Afroj & Rahman, 2016) and iii) the growing increase in production (Sala & Costa, 2012), the consumption pattern is also small. Data published by the Brazilian Institute of Geography and Statistics (IBGE, 2011) in the Family Budget Survey of [2008][2009] show that per capita consumption of lettuce in Brazil is 3.6g day -1 , whereas in the Northeast it is only 0.6g day -1 .…”

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confidence: 99%

Socio-economic Characteristics and Perception of the Lettuce Consumer

Rabelo¹,

Lima²,

Guimarães³

et al. 2018

JAS

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Lettuce is the most consumed leaf vegetable in the world. Knowing the preferences and opinions of consumers of this important vegetable species can not only make the future availability of a better-quality product possible, but also redefine marketing methods and production in the field. The aim of this study was to evaluate the perception of lettuce consumers based on their socio-economic characteristics. Interviews with consumers were carried out to gather the information. The data found with the research showed that socio-economic characteristics such as gender, schooling, age and income do not significantly influence the perception of the lettuce consumer. The conclusion was therefore, that consumers make up a homogeneous group with similar behaviour patterns, characterising a market that is not very complex and is easily understood and accessed by producers, where there are no niches to be explored nor the need to differentiate the product to meet the needs of specific groups (men and women, young and old, people with more or less education or income).

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