Consumer Knowledge Assessment

Park, C. Whan; Mothersbaugh, David L.; Feick, Lawrence

doi:10.1086/209383

Cited by 611 publications

(573 citation statements)

References 28 publications

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“…For example. Park et al (1994) and Wright (1975) propose that self-confidence operates as an antecedent to marketplace choices and subjective knowledge perceptions. Likewise.…”

Section: Consumer Self-confidence and Related Conceptsmentioning

confidence: 99%

“…First, the 20-item state self-esteem scale (SSES: Bagozzi and Heatherton 1994), the 10-item information processing confidence scale (IPC) used by Wright (1975), and a measure of product-specific self-confidence were assessed, along with the Park et al (1994) measure of subjective product knowledge. The subjective knowledge measure was operationalized using procedures similar to those reported earlier by Park et al (1994) in their study in which the Rosenberg self-esteem measure was employed to represent self-confidence as an antecedent of subjective product knowledge. Subjective product knowledge was assessed using a summed index across five different products, and it employed the following response format:…”

Section: Studymentioning

confidence: 99%

See 1 more Smart Citation

Consumer Self-Confidence: Refinements in Conceptualization and Measurement

Bearden¹,

Hardesty²,

Rose³

2001

J Consum Res

534

500

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“…For example. Park et al (1994) and Wright (1975) propose that self-confidence operates as an antecedent to marketplace choices and subjective knowledge perceptions. Likewise.…”

Section: Consumer Self-confidence and Related Conceptsmentioning

confidence: 99%

Section: Studymentioning

confidence: 99%

Consumer Self-Confidence: Refinements in Conceptualization and Measurement

Bearden¹,

Hardesty²,

Rose³

2001

J Consum Res

534

500

View full text Add to dashboard Cite

“…Focal issues range from knowledge measurement and information search (Brucks 1985;Rao and Sieben 1992), to product judgments (Maheswaran et al 1996), information processing (Alba and Hutchinson 1987;Bettman and Park 1980;Park et al 1994) and choice (Mitchell and Dacin 1996).…”

Section: The Effect Of Knowledge and Marketing Interventions On Behavmentioning

confidence: 99%

“…There is general agreement that knowledge is a multidimensional construct (Brucks 1985;Mitchell and Dacin 1996;Park et al 1994), but a number of alternative conceptualizations of knowledge have been proposed. Anderson (1983) suggests that product knowledge consists of declarative knowledge (product information) and procedural knowledge (expertise).…”

Section: The Effect Of Knowledge and Marketing Interventions On Behavmentioning

confidence: 99%

Understanding behaviour to inform water supply management in developed nations – A review of literature, conceptual model and research agenda

Hurlimann

Dolničar

Meyer

2009

Journal of Environmental Management

119

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Water is a scarce resource in many parts of the developed world. Two solutions are possible to address water scarcity: conservation of existing resources, or the further production of water from new sources e.g. through recycling of wastewater or desalination of seawater. However, the main hurdle to implementation of many of these solutions is often viewed as a lack of public willingness to adopt these alternative water behaviours. Research in this area is therefore crucial. Yet, and possibly due to the interdisciplinary nature of such research, there is currently no comprehensive overview of what has been done before. This study fills this gap by (1) choosing a general consumer behaviour perspective as a starting point, (2) developing a conceptual model of research required in the area of water-related public acceptance studies, (3) identifying eight key water-related behaviours which require future research attention, and (4) reviewing which areas of the conceptual model have been investigated in the past by conducting an extensive literature review of water-related social science research. The review established that the majority of work which has been conducted is located at the crossroads of personal characteristics and behavioural intentions. Significant gaps exist in relation to researching the adoption of a wide range of demand-side water behaviours. This indicates a dominance of supply-side solutions in social-research exploration. The review identifies a number of research needs including: the exploration of actual adoption of water-related behaviours (rather than behavioural intentions); and to widen the scope of water behaviour enquiry to include more demand-side solutions. Given the increasing scarcity of water in many areas of the world, addressing these identified gaps will be of significant importance. Thus our model informs the social-research agenda for water policy. The review established that the majority of work which has been conducted is located at the crossroads of personal characteristics and behavioural intentions. Significant gaps exist in relation to researching the adoption of a wide range of demand-side water behaviours. This indicates a dominance of supply-side solutions in social research exploration. The review identifies a number of research needs including: the exploration of actual adoption of water-related behaviours (rather than behavioural intentions); and to widen the scope of water behaviour enquiry to include more demand-side solutions.Given the increasing scarcity of water in many areas of the world, addressing these identified gaps will be of significant importance. Thus our model informs the social-research agenda for water policy.

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“…Philippe and Ngobo (1999) describe product knowledge in terms of declarative class knowledge (product class information) and procedural knowledge (expertise). Park, Motherbaugh and Feick (1994) view product class as information stored in memory, regardless of its truthfulness and can be measured in terms in terms of objective class information and subjective product class information (e.g. consumer perception of his /her product class information).…”

Section: Consumer Knowledgementioning

confidence: 99%

Measuring consumer knowledge of life insurance products in South Africa

Ramchander

2016

SAJBM

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The financial services industry is characterized by product suppliers having more information than consumers regarding product features and services. The purpose of this article is to explore this information asymmetry with particular reference to the life insurance industry. Financial advisors, acting as intermediaries, are charged with the task of resolving this asymmetry through mandatory disclosures demanded by regulation. In South Africa, the Financial Services Board (FSB) monitors, regulates and supervises the financial services industry through the Financial Advisory and Intermediary Services Act of 2002 and The Code of Conduct for Financial Advisors. This paper distinguishes financial products from other products and highlights the need for disclosures regarding product features, by financial advisors. Using multistage sampling a national survey was conducted to establish whether consumers are knowledgeable of the features of basic insurance products. The findings were that consumers have a low to very low level of understanding of the features of basic insurance products. The study makes an important contribution to insurers’ understanding of consumers’ knowledge regarding the features of basic life insurance products. Furthermore, the findings would also contribute to insurersunderstanding the level to which intermediaries resolve the information asymmetry between product suppliers and consumers.

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Consumer Knowledge Assessment

Cited by 611 publications

References 28 publications

Consumer Self-Confidence: Refinements in Conceptualization and Measurement

Consumer Self-Confidence: Refinements in Conceptualization and Measurement

Understanding behaviour to inform water supply management in developed nations – A review of literature, conceptual model and research agenda

Measuring consumer knowledge of life insurance products in South Africa

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