Consumer knowledge, consumption, and willingness to pay for organic tomatoes

Díaz, Francisco Javier Mesías; Pleite, Federico Martínez‐Carrasco; Paz, José Miguel Martínez; Gaspar, P.

doi:10.1108/00070701211213447

Cited by 92 publications

(59 citation statements)

References 26 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Consumer segments might differ in their priorities for organic versus other quality characteristics (Mauracher, Tempesta, and Vecchiato ; Tagbata and Sirieix ). Moreover, several studies show that consumers' past experiences (Kalogeras et al ), trust (Perrini et al ), and level of knowledge (Mesías Díaz et al ), as well as the experimental provision of information (Marette, Messéan, and Millet ; Napolitano et al ; Rousseau and Vranken ; Soler, Gil, and Sanchez ), are positively related to or increases WTP for organic food.…”

Section: Results and Conclusion Per Research Questionmentioning

confidence: 99%

Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food

Aschemann‐Witzel¹,

Zielke²

2015

Journal of Consumer Affairs

339

193

View full text Add to dashboard Cite

Support for organic farming is a promising policy for improving sustainability in the food sector. Further consumer demand, however, is hindered by high prices. We review research from 2000 to 2014 on the role of perceived price, income, price knowledge, willingness to pay, and reactions to price changes on organic food. We find that price is the major perceived barrier to purchase. Income is only a partial explanatory factor and is superseded by psychographic variables. Willingness to pay a premium is around 30% (ranging from 0% to 105%) and depends on consumer segments and product category. Price knowledge is vague, and organic consumers' price sensitivity is relatively lower than that of occasional or nonorganic consumers. The results suggest that further market differentiation in terms of organic consumer segments and food categories is necessary. Furthermore, we discuss detailed implications for public policy and practice and present a future research agenda.

show abstract

Section: Results and Conclusion Per Research Questionmentioning

confidence: 99%

Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food

Aschemann‐Witzel¹,

Zielke²

2015

Journal of Consumer Affairs

339

193

View full text Add to dashboard Cite

show abstract

“…Furthermore, we find that the total expenditure of organic food is positively associated with repurchasing consumers compared to consumers who consume organic food irregularly. This finding could be explained by Díaz et al [51] in that frequent organic consumers are more willing to pay a premium price for organic good compared to other groups of consumers. Thus, there is a need to create and develop current marketing strategies to satisfy consumers for increasing sales from current organic consumers and to attract new customers.…”

Section: Log-likelihood Ratio Test For Multilevel Model Vs Linear Rementioning

confidence: 88%

New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market

2018

View full text Add to dashboard Cite

This paper investigates what factors and characteristics of organic consumers affect annual organic food expenditure by using Nielsen’s consumer panel dataset from 2010 to 2014. To be specific, this paper explores new marketing opportunities by investigating organic consumer heterogeneity in different household income levels by utilizing the multilevel model. Findings in this study will contribute to the previous and existing literature in three-folds. First, we find that the organic consumers are more heterogeneous in the high-level of income groups (approximately above $60,000), as well as the low-income households between $35,000 and $45,000. This finding demonstrates that the income levels above $60,000 and around $40,000 have potential market segmentation. Second, we find that that annual organic expenditure is positively associated with consumers who consecutively repurchase organic food products compared to irregular organic consumers, supporting a different level of satisfaction. Third, we find that USDA organic labeling has a positive effect on annual organic expenditure compared to the organic labeling certified by private companies, implying the importance of credibility for the organic labeling.

show abstract

“…According to Oroian et al [26], consumer price perception comprises price consciousness, value consciousness, and price-quality perception variables in consumers' buying processes. Previous studies have highlighted the important barriers or incentives of price perception in determining consumers' attitudes and purchase intentions toward organic foods [30,32,33]. The premium price of organic foods can be related to an investment in human health.…”

Section: Price Perceptionmentioning

confidence: 99%

Mediating Influences of Attitude on Internal and External Factors Influencing Consumers’ Intention to Purchase Organic Foods in China

Chu

2018

Sustainability

View full text Add to dashboard Cite

As with environment and sustainable development, there has been a rapid rise in the worldwide consumption of organic foods over the last years, as well as the quickly growing potential of organic markets in China, and their direct influence on consumer health awareness and social opinion. This study provides insights into Chinese consumers' attitudes toward organic foods and evaluates purchase intention's impact as a mediator in the relationship between external and internal factors on purchase intention. This empirical study is based on an online questionnaire using a sample of 1421 Chinese consumers. Structural equation modeling (SEM) was used as the main practical approach for data analysis, and six hypotheses were examined. The results show that a more positive attitude on the part of consumers toward organic foods will further reinforce their purchasing intentions, whereas, there was no significant impact of marketing price and communication on consumers' attitudes toward organic foods. Furthermore, the results show that intention was a full or a whole mediator among the three exogenous constructs of environment awareness, health consciousness, and subjective norms. Based on the findings, marketing communication strategies should concentrate on offering more value to consumers regarding the features of nutritional value. Long-term environment friendliness, health benefits, and social status symbols should be assumed to enhance consumers' purchase intention in the organic foods industry.

show abstract

Consumer knowledge, consumption, and willingness to pay for organic tomatoes

Cited by 92 publications

References 26 publications

Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food

Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food

New Market Opportunities and Consumer Heterogeneity in the U.S. Organic Food Market

Mediating Influences of Attitude on Internal and External Factors Influencing Consumers’ Intention to Purchase Organic Foods in China

Contact Info

Product

Resources

About