Consumer learning and its impact on store format selection

Waterschoot, Walter van; Sinha, Piyush Kumar; Kenhove, Patrick Van; Wulf, Kristof De

doi:10.1016/j.jretconser.2007.03.005

Cited by 28 publications

(16 citation statements)

References 66 publications

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“…According to Van Waterschoot et al (2008), the choice of a store is linked to the information that customers collect about its products. González-Benito et al (2005) stressed that consumers first choose the store format at which they will shop and later a particular store within this format, suggesting a greater rivalry within store formats (intra-format) than between store formats (interformat).…”

Section: Store Formatmentioning

confidence: 99%

Customers' relationship with their grocery store: Direct and moderating effects from store format and loyalty programs

Filipe

Marques

Salgueiro

2017

Journal of Retailing and Consumer Services

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This paper aims: (i) to characterize the priorities designed and implemented by grocery retailers concerning relationship marketing with customers; (ii) to analyse customers' relationship with their grocery store and to evaluate store format and loyalty programs as key determinants of this relationship. Exploratory interviews were conducted with grocery store managers. Two independent samples of Portuguese customers answered a questionnaire and collected data were analysed using Structural Equation Modelling.Main results suggest that supermarkets lead to higher levels of customers' trust (directly) and customers' loyalty (indirectly). Furthermore, the positive effect of customers' satisfaction on customers' loyalty is higher for members of grocery store loyalty programs.

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Section: Store Formatmentioning

confidence: 99%

Customers' relationship with their grocery store: Direct and moderating effects from store format and loyalty programs

Filipe

Marques

Salgueiro

2017

Journal of Retailing and Consumer Services

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“…In contrast, in more hedonic scenarios, such as the context in which consumers use their mobile devices, consideration must also be given to the affective variables that might contribute to acceptance of the technology in question (Van Der Heijden, 2004; Abad et al, 2010). Moreover, while the benefits of considering both cognitive and affective factors in order to better understand peoples' appraisals have been widely recognized in the literature (Van Waterschoot et al, 2008; Levav and McGraw, 2009; Zielke, 2011), it is not yet known how these factors combine to influence attitudes toward mobile advertising and, thus, the intention to receive it. In this context, the first aim of this paper is to fill these gaps.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?

et al. 2017

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Research into permission-based mobile marketing is increasingly common due to the widespread adoption of mobile technology and its use as a communication channel. Yet few studies have attempted to analyze the factors that determine attitudes toward mobile advertising while simultaneously considering: the links among them and consumers' intentions, behavior, and/or cognitive and affective variables simultaneously. The present research therefore sought to deepen understanding of the antecedents and consequences of attitudes toward permission-based mobile advertising. More specifically, it sought to identify the antecedents of attitudes toward mobile advertising and the bridges between these attitudes and consumers' intentions upon receiving advertising on their mobile devices. To this end, a causal model was proposed and tested with a sample of 612 mobile phone users that was collected from a panel of Spanish adults who receive advertising on their mobile phones in the form of SMS text messages. The structural model used was validated using the partial least squares (PLS) regression technique. The results show that the greatest influence was that exerted by positive emotions on feelings, suggesting that positive emotions have an indirect effect on attitude toward mobile advertising. This influence was even greater than their direct effect. Another important, though less powerful, effect was the influence of attitude on behavioral intentions to receive mobile advertising. In contrast, the influence of cognitive variables on attitude was less relevant.

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“…Across the food categories, price has been traditionally one of the most important factors influencing consumers' purchasing decisions (Matanda, Mavondo, & Schroder, 2000, Maxwell, 2001Sodurlund, 1998). Studies have indicated that sociodemographic and sociocultural factors such as product quality, price, place of sale, ambience, and market convenience affect purchase decisions of food consumers (Akpinar et al, 2009;Arnold & Luthra, 2000;Fox, Montgomery, & Lodish, 2004;Gupta, 2009;Sinha & Banerjee, 2004;Van Waterschoot, Sinha, Van Kenhove, & De Wulf, 2008). 206 S. Kapoor and N. Kumar For the poultry meat market in European countries, known chicken meat origin has been found to play a key role in consumers' purchase decision process (Vukasovič, 2009(Vukasovič, , 2010(Vukasovič, , 2011.…”

Section: Consumers' Behaviormentioning

confidence: 99%

Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

Kapoor

2015

Journal of International Food & Agribusiness Marketing

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The authors attempt to understand selected behaviors of fruit and vegetable consumers of mid-sized cities of a developing economy, which are important for any retailer to appreciate. The study was carried out in two mid-sized cities of the Orissa state of India with 100 respondents by using the specially developed questionnaire. Statistical tools were used to analyze the data. The study revealed that vegetables are consumed in greater quantity and purchased more frequently than fruits. Consumers attached more importance to credence attributes than to search and experience attributes while making their purchase decisions. Family income and consumers' education were found to have significant influence on the consumers' willingness to pay for graded and packaged products. Organized retailers can take cues from the findings of the study to decide about location, nature and quality of assortment, and their marketing strategies.

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Consumer learning and its impact on store format selection

Cited by 28 publications

References 66 publications

Customers' relationship with their grocery store: Direct and moderating effects from store format and loyalty programs

Customers' relationship with their grocery store: Direct and moderating effects from store format and loyalty programs

Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?

Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

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