Consumer logistics as a basis for segmenting retail markets

The relevance of shopper logistics for consumers of store-based retail formats

“…The impact is higher for those consumers who spend more per trip which ultimately indicates the size of shopping baskets. By confirming Granzin et al (1997) we conclude that the shopper logistics is more relevant for those consumers who are exposed to the logistics task more by picking, packing and moving more products per trip than others. However, we cannot confirm Ingene's (1984) notions in terms of the impact of store-related shopper logistics attributes on perceived cost of shopping.…”

“…Based on that, they then presented a research agenda to guide future research. Subsequent descriptive publications of Granzin and colleagues proposed consumer logistics tasks or logistics-related household characteristics as segmentation criteria of markets (Granzin et al, 1997(Granzin et al, , 2005. Overall, these publications included not only the logistics attached to shopping but also the logistics processes within households.…”

“…The relevance of the shopping logistics as part of the shopping experience is also strongly dependent on the shopping orientation whereas a hedonic shopping orientation (µ 2 ) decreases the perception of shopping as a burden (e.g., Babin et al, 1994). Behavioural characteristics indicating the extend of the shopper logistics tasks are shopping frequency (µ 3 ), average spending per trip (µ 4 ), then number of persons within the household supplied by each shopping trip (µ 5 ) and the use of transport means (µ 6 ) (Granzin et al, 1997). Finally the format of the preferred store (µ 7 ) determines the extent of shopper logistics due to heterogeneous format specific characteristics like e.g.…”

“…The relevance of shopper logistics is influenced by both the ability and the willingness to carry out and extent of the shopper logistics task. This ultimately suggests that shopper logistics is perceived and evaluated and consequently impacts of different consumer groups distinctively and thus is a relevant criterion to segment consumer markets as suggested by Granzin et al (1997).…”

Hedonic and utilitarian shopper types in evolved and created retail agglomerations

“…shopping efforts or use of resources (e.g. time, means of transport) (Ingene, 1984;Granzin et al, 1997).…”