Consumer Misperceptions of Diet Quality

Variyam, Jayachandran N.; Shim, Young Mog; Blaylock, James R.

doi:10.1016/s1499-4046(06)60353-9

Cited by 64 publications

(67 citation statements)

References 7 publications

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“…Although this relationship has not previously been reported for children, there is some evidence that adults tend to be 'dietary optimists', perceiving aspects of their diets to be better than they actually are. 31,32 This inverse relationship has important implications for obesity prevention efforts. Parents are unlikely to be receptive to messages that do not address established concerns.…”

Section: Discussionmentioning

confidence: 99%

Family food environment and dietary behaviors likely to promote fatness in 5–6 year-old children

2006

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Background: The family food environment (FFE) is likely to exert important influences on young children's eating. Examination of multiple aspects of the FFE may provide useful insights regarding which of these might most effectively be targeted to prevent childhood obesity. Objective: To assess the associations between the FFE and a range of obesity-promoting dietary behaviors in 5-6-year-old children. Design: Cross-sectional study. Subjects: Five hundred and sixty families sampled from three socio-economically distinct areas. Measurements: Predictors included parental perceptions of their child's diet, food availability, child feeding practices, parental modeling of eating and food preparation and television (TV) exposure. Dietary outcomes included energy intake, vegetable, sweet snack, savory snack and high-energy (non-dairy) fluid consumption. Results: Multiple linear regression analyses, adjusted for all other predictor variables and maternal education, showed that several aspects of the FFE were associated with dietary outcomes likely to promote fatness in 5-6-year-old children. For example, increased TV viewing time was associated with increased index of energy intake, increased sweet snack and high-energy drink consumption, and deceased vegetable intake. In addition, parent's increased confidence in the adequacy of their child's diet was associated with increased consumption of sweet and savory snacks and decreased vegetable consumption. Conclusion: This study substantially extends previous research in the area, providing important insights with which to guide family-based obesity prevention strategies.

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Section: Discussionmentioning

confidence: 99%

Family food environment and dietary behaviors likely to promote fatness in 5–6 year-old children

2006

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“…Past surveys of the Healthy Eating Index, a guide to diet quality, have shown that approximately 40% of the surveyed population optimistically perceived their eating habits to be of better quality than they actually were, with only 40% evaluating their diet quality accurately [29]. A recent European study found that approximately one in five adults in their study sample overestimated their adherence to vegetable intake guidelines [30].…”

Section: Discussionmentioning

confidence: 99%

The Role of Family in a Dietary Risk Reduction Intervention for Cardiovascular Disease

et al. 2016

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Diet is an essential strategy for the prevention of primary and secondary cardiovascular disease (CVD) events. The objectives were to examine: how families at increased risk of CVD perceived personal risk, their motivations to make dietary changes, their understanding of diet, and the influence of other family members. Individuals (>18 years) who completed an Australian family-based CVD risk reduction program were invited to a semi-structured telephone interview. Responses were recorded, transcribed verbatim and analysed using a systematic deductive approach with coding derived from key concepts developed as part of the interview structure. Seventeen participants from eight families were interviewed (aged 18–70 years, 47% male, five with CVD diagnosis). Key themes indicated both intrinsic and extrinsic motivations to improve heart health, variations in risk perception, recognition of the role diet plays in heart health, and the extent of family influences on eating patterns. Discrepancies between perceived and actual CVD risk perception impacted on perceived “need” to modify current dietary patterns towards heart health recommendations. Therefore, strategies not reliant on risk perception are needed to engage those with low risk perception. This could involve identifying and accessing the family “ringleader” to influence involvement and capitalising on personal accountability to other family members.

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“…There could indeed be inconsistencies between consumer's stated purchase behavior and actual choice patterns. Research has in fact shown that consumers often overestimate the quality of their diets (Chernev and Carpenter 2011;Variyam, Shim, and Blaylock 2001) -a misperception that may well explain some of the contradiction between consumer nutritional awareness and the health epidemic. We thus pose our third research question on -perceived and observed behavior: Are consumers' stated measures of their health orientation consistent with their revealed choice patterns?…”

Section: Theoretical Frameworkmentioning

confidence: 99%