Consumer Participation and Effectiveness of the No Plastic Bag Day Program in Malaysia

Asmuni, Shahariah; Khalili, Jamaliah Mhd; Hussin, Nur Bashirah; Zain, Zahariah Mohd

doi:10.21834/ajbes.v3i10.78

Cited by 6 publications

(4 citation statements)

References 10 publications

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“…In the mind of customers, suppose that having plastic bags for them to carry their purchases items is including in the charges of buying products from the market. According to Asmuni (2018), even that some of the retailers had tried to provide paper bags to replace plastic bags for customers, it did not help too much to let consumers raising their acceptance toward the no plastic bag policy.…”

Section: Table 12: Per Capita Plastic Waste By Countrymentioning

confidence: 99%

Untitled

2022

sei

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Governments frequently sanction approaches to boost shoppers from practices with negative externalities to the detriment of purchaser comfort. Understanding the nonmonetary costs, shoppers face suggestions for social welfare assessment and strategy structure; nevertheless, measuring these costs is not possible. The objective of this investigation is to analyse the customer's expectation and social changes towards no plastic bag policy. In this research, the researcher has taken an approach to the disappointment level among the consumers because of no plastics sack policy. A quantitative methodology being utilises to get the information through review from 400 retail customers who visit the retail outlets. The outcome uncovered that all the factors in this investigation show a tremendous relationship towards the client disappointment towards no plastic pack policy. These expands the estimation of the findings and is exceptionally applicable to overcoming any barrier in the process of developing Malaysian retail business.

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Section: Table 12: Per Capita Plastic Waste By Countrymentioning

confidence: 99%

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2022

sei

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“…Following corporate social responsibility or CSR, the campaign also makes consumers positively feel toward companies and brands (Grayson & Hodges, 2017;Zen, 2020). The campaign also creates additional value for the businesses and their products and services because it creates positive images for consumers and the public ( Asmuni et al , 2018) . According to prior studies, a good brand image can create value for customers, and both can drive repurchase intentions ( Huang et al, 2019;Pham et al, 2018;Veloso et al, 2017).…”

Section: No-plastic-bag Campaign Brand Image Perceived Value and Repurchase Intentionsmentioning

confidence: 99%

The Impact of the No-Plastic-Bag Campaign on Customer Repurchase Intentions and its mechanism in the Modern Trade Business in Bangkok

Ratasuk¹

2021

ASI

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This research investigated the impact of the no-plastic-bag campaign on customer repurchase intentions in the modern trade business in Bangkok. Six hundred customers of modern trade stores in Bangkok were initially approached using a stratified random sampling method, but only 418 of them participated in this survey. The partial least squares structural equation results indicated that the no-plastic-bag campaign promotes customer repurchase intentions (β=0.098; p=0.038). Also, the no-plastic-bag campaign could indirectly foster customer repurchase intentions via both enhancing brand image (t=7.379; p<0.001) and increasing customers’ perceived value (t=2.806; p<0.001). Therefore, it can be concluded that the no-plastic-bag campaign benefits modern trade businesses, promoting customer repurchase intentions by enhancing their brand image and customer perceived values. This research also explored the mediating roles of brand image and perceived value on the relationship. These findings provide new knowledge of the no plastic bag campaign’s contribution to customer repurchase intentions which has not yet been investigated, and the mechanism linking them together. The results can be applied as a guideline to other modern-trade businesses or other businesses to enhance their brand image and promote customer repurchase intentions, which is crucial to sustainable business accomplishment. This research investigated the impact of the no-plastic-bag campaign on customer repurchase intentions in the modern trade business in Bangkok. Six hundred customers of modern trade stores in Bangkok were initially approached using a stratified random sampling method, but only 418 of them participated in this survey. The partial least squares structural equation results indicated that the no-plastic-bag campaign promotes customer repurchase intentions (β=0.098; p=0.038). Also, the no-plastic-bag campaign could indirectly foster customer repurchase intentions via both enhancing brand image (t=7.379; p<0.001) and increasing customers’ perceived value (t=2.806; p<0.001). Therefore, it can be concluded that the no-plastic-bag campaign benefits modern trade businesses, promoting customer repurchase intentions by enhancing their brand image and customer perceived values. This research also explored the mediating roles of brand image and perceived value on the relationship. These findings provide new knowledge of the no plastic bag campaign’s contribution to customer repurchase intentions which has not yet been investigated, and the mechanism linking them together. The results can be applied as a guideline to other modern-trade businesses or other businesses to enhance their brand image and promote customer repurchase intentions, which is crucial to sustainable business accomplishment.

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“…China banned production of thin plastic bags, however manufacturers and retailers continued to produce and dispense them (Xing 2009). In Malaysia, with this particular tax, consumers professed support, however a 30% decline in Saturday sales and no change to plastic waste volume to landfill suggested otherwise (Asmuni et al 2018; Zen, Ahamad, and Omar 2013). However in Ireland, a more comprehensive tax proved effective.…”

Section: Plastic Bag Policy Interventions – Conflicting Evidencementioning

confidence: 99%

Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?

Little

Lee

Nair³

2019

Journal of Macromarketing

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Drawing on the multi-level perspective of socio-technical change and social practice theory, this paper argues that macrosocial marketing must attend to the challenge of aggregate demand reduction in order to support transition to more sustainable marketing systems. However, reversal of current production and consumption system trajectories is a prodigious challenge. To provide deeper insight into that challenge, an ethnographic case study of a failed plastic bag tax identified the mechanisms reinforcing unsustainable marketing systems. Despite widespread awareness and espoused support, the tax failed to meet policy goals. Embeddedness of plastic bags in two inseparable practices (waste management and household provisioning) gave rise to seven themes: Valuableness, skepticism, subversion, blame, juxtaposition, ubiquity and embeddedness, rights and responsibilities, highlighting the roles of habitus and dominant technological regimes, and the notion of markets as sites of conflict. Mapping the system mechanisms highlighted regulating loops locking in systems behaviors at macro (landscape), meso (regimes of technology and practice) and micro (individual consumer and firm) levels. Building on the idea of demarketing, a process of macrodemarketing is proposed as a multi-level challenge to systems unsustainability. A series of macrosocial marketing interventions is proposed, ranging from electoral and education policy, to incentives for closed loop supply chain innovations. Addressing the limitations of the voluntary individual choice perspective, the study contributes insight into sources of resistance and potential capitulation to systems interventions at multiple levels and among multiple stakeholders.

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Consumer Participation and Effectiveness of the No Plastic Bag Day Program in Malaysia

Abstract: Abstract

Cited by 6 publications

References 10 publications

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Untitled

The Impact of the No-Plastic-Bag Campaign on Customer Repurchase Intentions and its mechanism in the Modern Trade Business in Bangkok

Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?

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