Consumer perceived risk of using autonomous retail technology

Sohn, Stefanie

doi:10.1016/j.jbusres.2023.114389

Cited by 14 publications

(1 citation statement)

References 81 publications

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“…The foundational research conducted by Chen and Chang [22] highlights the critical role that consumer readiness and the convenience offered by smart technologies play in facilitating retail purchases. This study, along with subsequent research by Sohn [53] and Abed [54], underscores the positive impact of prior experience with AI technologies and similar technologies (e.g., IoT devices) on consumers' perceptions of utility and ease of use, as well as their AI use readiness in physical retail stores. Specifically, Sohn's findings indicate that AI's ability to reduce consumer uncertainty about product fit significantly enhances the attractiveness of retail platforms.…”

Section: Conceptual Framework and Hypothesismentioning

confidence: 55%

Factors for Customers’ AI Use Readiness in Physical Retail Stores: The Interplay of Consumer Attitudes and Gender Differences

Kolar,

Milfelner,

Pisnik

2024

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In addressing the nuanced interplay between consumer attitudes and Artificial Intelligence (AI) use readiness in physical retail stores, the main objective of this study is to test the impacts of prior experience, as well as perceived risks with AI technologies, self-assessment of consumers’ ability to manage AI technologies, and the moderator role of gender in this relationship. Using a quantitative cross-sectional survey, data from 243 consumers familiar with AI technologies were analyzed using structural equation modeling (SEM) methods to explore these dynamics in the context of physical retail stores. Additionally, the moderating impacts were tested after the invariance analysis across both gender groups. Key findings indicate that positive prior experience with AI technologies positively influences AI use readiness in physical retail stores, while perceived risks with AI technologies serve as a deterrent. Gender differences significantly moderate these effects, with perceived risks with AI technologies more negatively impacting women’s AI use readiness and self-assessment of the ability to manage AI technologies showing a stronger positive impact on men’s AI use readiness. The study concludes that retailers must consider these gender-specific perceptions and attitudes toward AI to develop more effective strategies for technology integration. Our research also highlights the need to address gender-specific barriers and biases when adopting AI technology.

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Section: Conceptual Framework and Hypothesismentioning

confidence: 55%

Factors for Customers’ AI Use Readiness in Physical Retail Stores: The Interplay of Consumer Attitudes and Gender Differences

Kolar,

Milfelner,

Pisnik

2024

Information

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Smart Shopping Carts in Food Retailing: Innovative Technology and Shopping Experience in Stationary Retail

Schultz,

Zacheus

2024

J of Consumer Behaviour

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In the development of the Internet of Things, smart shopping carts present a digital innovation that can realize cost‐cutting potential and improve the shopping experience. The impact of smart shopping carts on customers' shopping experience is analyzed in stationary grocery retailing. We explore first whether customers are willing to use these technological innovations, specifically smart shopping carts. Second, the effect of smart shopping carts on customers' shopping experiences is evaluated. For this, we employed a mixed method approach combining a survey study and an interview follow‐up study. A purposive sampling recruited 291 stationary grocery shoppers. A variance‐based structural equation analysis tests the research model for the adoption of smart shopping carts and their relevance to customers' shopping experience. Next, 22 interviews were conducted with grocery shoppers following an intervention approach. Customers are willing to use smart shopping carts when shopping for groceries in stationary retailing. Customers focus on the ease of use and usefulness of the shopping carts, whereas privacy risk and temporary enjoyment are less relevant. However, our empirical results show that affective, social (employee), and physical components predominantly shape the shopping experience compared with the technical component of smart shopping carts. Smart shopping carts similarly affect the cognitive component and the social (customer) component. In contrast to other digital retail innovations, customers seem to value utility of smart shopping carts above else. Stationary retailers can, thus, focus their introduction of smart shopping carts on countering technology anxiety and highlighting customer benefits of shopping comfort and reduced checkout times.

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Revolution des Einzelhandels durch kassenlose Supermärkte

Lorenz-Kornfeld

2024

Transformation Im Consumer Sales

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Consumer perceived risk of using autonomous retail technology

Cited by 14 publications

References 81 publications

Factors for Customers’ AI Use Readiness in Physical Retail Stores: The Interplay of Consumer Attitudes and Gender Differences

Factors for Customers’ AI Use Readiness in Physical Retail Stores: The Interplay of Consumer Attitudes and Gender Differences

Smart Shopping Carts in Food Retailing: Innovative Technology and Shopping Experience in Stationary Retail

Revolution des Einzelhandels durch kassenlose Supermärkte

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