Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation

Abstract

This study aims to investigate the relationships of perceived service quality, brand image, customer satisfaction, and purchase intention. The moderated mediating role of brand love is examined on 522 mobile phone consumers in Taiwan. This study found a positive relationship between perceived service quality and purchase intention. Brand image and customer satisfaction play a fully mediated role between perceived service quality and purchase intention. Moderated mediation model one and two found that brand love plays a moderated mediating role on perceived service quality through brand image and customer satisfaction to purchase intention respectively. The results indicate that when the degree of brand love is high, the indirect effect of brand image on the perceived service quality of the purchase intention is strong; on the contrary, when the degree of brand love is low, the indirect effect of brand love on the perceived service quality and purchase intention is weak.

Consumers’ purchase decision in the context of western imported food products: Empirical evidence from Pakistan

“…The qualitative interview results suggest Muslims buy based on religiosity, with the halal label and ingredients being the most critical factors. Finally, the study finds that purchase intention significantly mediates between product attributes, brand trust, customer satisfaction, and religious purchase behavior, consistent with previous literature [ 4 , [44] , [45] , [46] ].…”

“…Based on previous literature and discussions, we have proposed and hypothesized the following conceptual framework, shown in Fig. 1 and derived from the previous studies [ 2 , 4 , 5 , 8 , 9 , 13 , 15 , 18 , 37 , [21] , [22] , [23] , [24] , [33] , [39] , [40] , [26] , [27] , [28] , [29] , [30] , [31] , [32] , 36 , 45 , 46 ].

Fig.

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“… PURCHASE INTENTION Smith and Paladino. [ 44 ]; Jin et al [ 45 ]; Liao et al [ 46 ] 1 I plan to suggest Western imported food to my loved ones. 2 I plan to buy Western food that has been imported.…”

Understanding the cross-cultural chicken consumers' behavior

“…After validating the measurement model, this study used SEM to evaluate the suggested hypotheses. Empirical research regarding BA, culture, SN and behavioural intentions has largely adopted SEM for such investigations (Liao et al 2022;Zayed et al 2022).…”

Apakah Kesuksesan Layanan Government-to-Employees Berhasil Menciptakan Nilai Publik?

“…Selain itu, banyak peneliti telah mengkonfirmasi bahwa service quality mempengaruhi kepuasan pengguna layanan e-government (Abdulkareem & Ramli, 2021;Alhanatleh et al, 2022;A. Alkraiji & Ameen, 2022;Hariguna et al, 2019;Liao et al, 2022;Wang & Liao, 2008). Atas dasar hal tersebut maka kami membangun hipotesis sebagai berikut: H5: Service quality pada e-office berpengaruh positif terhadap use pegawai kementerian H6: Service quality pada e-office berpengaruh positif terhadap satisfaction pegawai kementerian DeLone and McLean (2003) berpendapat bahwa intention to use dan use merupakan alternatif dalam model kesuksesan sistem informasi.…”