Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying

Sharma, Varinder M.; Klein, Andreas

doi:10.1016/j.jretconser.2019.101946

Cited by 171 publications

(150 citation statements)

References 97 publications

Supporting

Mentioning

131

Contrasting

Unclassified

Order By: Relevance

“…Both product quality and information search work as serial mediators between product involvement and store loyalty. Sharma and Klein ( 2020 ) investigated the perceived value and involvement in online group buying activities for interpersonal influence. Peng et al ( 2019 ) investigated the role of time pressure and product involvement in the relationship between perceived value and purchase intention.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

“…The existence of consumer self-perception is based on the product involvement, therefore, many studies suggest that the impacts for consumers toward products depends on their own interests, values and other characteristics (e.g., Gan and Wang, 2017 ; Zheng et al, 2017 ; Rokonuzzaman et al, 2020 ; Sharma and Klein, 2020 ). The higher the product involvement level of the consumer, the more important the product is to the consumer.…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

See 1 more Smart Citation

Customer Behavior on Purchasing Channels of Sustainable Customized Garment With Perceived Value and Product Involvement

Yuan

et al. 2020

Front. Psychol.

View full text Add to dashboard Cite

Online shopping for customized garments has become the fastest-growing field of the Chinese eBusiness market. Most consumers not only limit themselves to buying standardized garments but also want to buy garments customized to their preferences. This phenomenon has pushed the fashion textile and apparel industry to change its supply chain operations to meet the customization demand. Besides, the fashion textile and apparel industry also want to study how different channel factors will affect consumers' perceived value and further influence consumers' purchasing decisions. We initiated this study and empirically tested more than 200 experienced consumers. This study collaborated with a fashion textile and apparel company that aims to implement customized product lines soon. Based on the perceived value theory and risk management theory, we investigated whether product involvement and channel identification on supply chain design will affects potential customized product consumers' purchasing decisions. The findings reveal that channel recognition affects consumer decisions by having a positive impact on their perceived value. The perceived risk and shopping channel involvement of consumers have a negative impact on their perceived values and channel selections. In addition, product involvement has a moderating effect on the relationship between channel's perceived risk, perceived values, and channel selections as well.

show abstract

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Customer Behavior on Purchasing Channels of Sustainable Customized Garment With Perceived Value and Product Involvement

Yuan

et al. 2020

Front. Psychol.

View full text Add to dashboard Cite

show abstract

“…Vários estudos foram realizados buscando entender o fenômeno dos sites de compra coletiva (ver, por exemplo, Campelo-Filho & Siqueira, 2011;Lim, 2017;Xiao, 2018;Sharma & Klein, 2020). Esses trabalhos procuraram analisar esse novo modelo de negócio, sua operacionalidade e desafios, a intenção das empresas que fazem uso dessa modalidade de compra pela internet e como o consumidor se comporta frente à essa nova maneira de adquirir produtos.…”

Section: Conclusãounclassified

“…Dessa forma, a decisão de comprar ou não comprar o produto do site foi feita de maneira racional. A escolha realizada de maneira racional diminui a probabilidade de arrependimento, pois se subentende que o consumidor desenvolveu todas as etapas do processo de decisão de compra proposto por Blackwell, Miniard e Engel (2005) e aperfeiçoado, levando-se em consideração o ambiente online (Sharma & Klein, 2020).…”

Section: Conclusãounclassified

“…O conceito da chamada Compra Coletiva, via internet, possui semelhança ao cupom desconto, o qual sofreu uma adaptação a uma forma inovadora de comunicação, comercialização e distribuição de ofertas (Dias, Santos, Martins & Isabella, 2014;Sharma & Klein, 2020). O modelo de negócio nasceu nos Estados Unidos, iniciando no ano de 2008 com o surgimento do site "Groupon".…”

Section: Introductionunclassified

See 1 more Smart Citation

Percepção de Preço, Autocontrole e Arrependimento Pós-Compra: Um Estudo Com Consumidores de Compra Coletiva

Costa

Silva

Campos

2020

Rev. Int. de Marketing

View full text Add to dashboard Cite

O presente estudo tem como objetivo analisar a percepção de preço do consumidor no processo de decisão de compra no ambiente de compra coletiva online em relação ao autocontrole e como isso afeta o arrependimento do consumidor. Para realização do estudo foi feita uma pesquisa com abordagem de natureza quantitativa. A amostra foi composta por 173 respondentes. A realização da coleta dos dados foi mediante a aplicação de uma survey. Os resultados apontam que a forma como o preço é disposto nos sites de compra coletiva influência na percepção de preço dos consumidores de maneira positiva, entretanto não impacta negativamente no autocontrole dos mesmos, ou seja, favorecendo uma compra não planejada que poderia causar um arrependimento pós-compra. Além disso, a manutenção do autocontrole, isto é, a decisão por não realizar a compra mesmo diante da percepção de preço baixo, também não leva ao arrependimento.

show abstract

Online group‐buying: The effect of deal popularity on consumer purchase intention

Chow

Lai

et al. 2021

J of Consumer Behaviour

View full text Add to dashboard Cite

Group‐buying, in which consumers are granted a discounted price on a purchase offer within a particular period if the offer can achieve a required group size, is a prevalent marketing channel in recent years. Based on the bandwagon effect, a group‐buying offer looks more attractive when there are more sign‐ups for it. However, when the number of sign‐ups is too large, the opposing network externality takes effect because consumers begin to worry that the excessive demand will jeopardize the supplier's ability to maintain quality offering. We captured these two effects by proposing an inverted U‐shaped relationship between group‐buying deal popularity and consumer purchase intention. Additionally, we identified consumers' risk attitude as a conceptually important boundary condition of this relationship. We conducted two lab experiments to test the hypotheses. The results showed that group‐buying deal popularity increased consumer purchase intention before popularity reached a certain point and decreased consumer purchase intention after popularity reached this point. We also found that this inverted U‐shaped relationship was more pronounced for risk‐averse than risk‐taking consumers. Important implications for group‐buying intermediaries are discussed.

show abstract

Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying

Cited by 171 publications

References 97 publications

Customer Behavior on Purchasing Channels of Sustainable Customized Garment With Perceived Value and Product Involvement

Customer Behavior on Purchasing Channels of Sustainable Customized Garment With Perceived Value and Product Involvement

Percepção de Preço, Autocontrole e Arrependimento Pós-Compra: Um Estudo Com Consumidores de Compra Coletiva

Online group‐buying: The effect of deal popularity on consumer purchase intention

Contact Info

Product

Resources

About