Consumer perception of packaging: An eye‐tracking study of gluten‐free cookies

Sielicka-Różyńska, Maria; Jerzyk, Ewa; Gluza, Natalia

doi:10.1111/ijcs.12600

Cited by 35 publications

(28 citation statements)

References 42 publications

(75 reference statements)

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“…In Poland, an eye-tracking study of gluten-free cookies showed that consumers were more uncertain about the crossed grain symbol, as compared to verbal statements and gluten-free claims. 23 In contrast, about half of our sampled population agreed that "sugar-free"-labeled products are artificially sweetened. However, they had little idea about the artificial additives which act as sugar substitutes: 75.6% of the overall responders were not familiar with the role of xylitol, sorbitol, and aspartame sweeteners.…”

Section: Discussionmentioning

confidence: 80%

Assessment of the knowledge, attitudes and practices of Lebanese shoppers towards food labeling: The first steps in the Nutri-score roadmap

et al. 2022

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Background: Food labeling is a fundamental educational tool for advocating for public awareness. It emphasizes knowledge of the nutrient content of food and thus directs the choice towards the healthiest food products. This cross-sectional survey aimed to assess the knowledge, attitudes, and practices (KAP) regarding nutrition label use in Lebanon through a valid questionnaire. Methods: Overall, 768 participants (mean age: 30.8 ±12, males: 60.2%) were recruited randomly between February and May 2020. We used word of mouth and social media to recruit our sample population. Results: Social media was the most accessed tool to attain nutrition information by responders (39.8%). More than half the participants expressed positive attitudes to check information related to sugars (66.4%), vitamins (64.9%), total fats (61.7%), proteins (59.1%), and calories (58.7%) on the food label. Expiry date, price, and brand name were the top three considerations while reading food labels. About half (46.5%) reported to “always” look at the food label. Responders reported reading labels related primarily to sugars (44.3%), calories (38.8%), and total fats (36.8%). The optimal total KAP score was 46; our findings revealed a mean KAP score of 14.46 ±7 (31.4%). When categorizing the KAP scores, 15% had high scores, and 85% scored low. Spearman’s coefficients showed positive correlations between knowledge-attitude, knowledge-practice, and attitude-practice scores, with p<0.001. The regression analysis revealed that gender, age, BMI, residency area, educational level, university degree, health and diet statuses, and activity level were significant predictors of the KAP score. Being on a diet had the highest odds (OR=3.107, CI=1.904-5.072, p<0.001). Conclusion: The low awareness of food labels leads Lebanese people to choose unhealthy food options. A planned educational program is recommended to ease the interpretation of these labels.

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Section: Discussionmentioning

confidence: 80%

Assessment of the knowledge, attitudes and practices of Lebanese shoppers towards food labeling: The first steps in the Nutri-score roadmap

et al. 2022

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“…In today's world, eye tracking can be found in many fields. This includes human-machine interaction [60,1], computer graphics [84,70], self-diagnosis systems [62,81,65], measurement of eye misalignment [71,15], detection of neurological diseases [10,74], behavioral research [66,7], learning systems [73,61], expertise determination [5,77], driver observation [67,78,24], market research [4,79], and many more.…”

Section: Introductionmentioning

confidence: 99%

“…One problem that exists here is the need for many scan paths, which is necessary for testing the system. In the area of market research, one evaluates product placements or the online presence of manufacturers and sellers [4,79]. Here, many scan paths are also needed to make a general statement or a statement about specific customer groups.…”

Section: Introductionmentioning

confidence: 99%

HPCGen: Hierarchical K-Means Clustering and Level Based Principal Components for Scan Path Genaration

Fuhl¹

2022

Preprint

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In this paper, we present a new approach for decomposing scan paths and its utility for generating new scan paths. For this purpose, we use the K-Means clustering procedure to the raw gaze data and subsequently iteratively to find more clusters in the found clusters. The found clusters are grouped for each level in the hierarchy, and the most important principal components are computed from the data contained in them. Using this tree hierarchy and the principal components, new scan paths can be generated that match the human behavior of the original data. We show that this generated data is very useful for generating new data for scan path classification but can also be used to generate fake scan paths. https://atreus.informatik.uni-tuebingen.de/seafile/d/8e2ab8c3fdd444e1a135/?p=%2FHPCGen&mode=list.

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“…(Wu, 1999;Gao & Gudykunst, 1990;Buhr & Dugas, 2002). Therefore, in order to increase transaction success rates, merchants often provide more information through product packaging, labeling and even virtual reality (VR) technology to eliminate uncertainty concerns for users and investors (Kostis & Ritala, 2020;Sielicka-Różyńska et al, 2020;Lye et al, 2020). However, in the 21st century, a growing number of researchers have found that uncertainty stimuli exhibit unexpectedly positive effects, especially when applied them to commercial activities (Ruan et al, 2018;Shen et al, 2018;Hill et al, 2016;Sevilla & Meyer, 2020;Guo et al, 2019;Moon & Nelson, 2019).…”

Section: Introductionmentioning

confidence: 99%

Inhibition or Facilitation? A Review of Research on the Effects of Uncertainty Stimuli on User Psychology and Behavior

Xu¹,

Chen²,

Mao³

2020

AJIBM

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The uncertainty stimulus likes a double-edged sword that affects the user's psychology and behavior. On the one hand, people generally have a tendency to avoid uncertainty, so uncertainty stimulus will hinder people's decision of buying behavior; On the other hand, researchers have found that the appropriate use of uncertain stimulus can prompt users to make purchase behavior decisions. Based on the theoretical research and business practice, this paper systematically sorts out the related research of nearly 30 years, and comprehensively reviews the research on the influence effect of uncertain stimulus from the perspective of user psychology and behavior. More specifically, this paper basically answers three questions about the core issues of uncertainty: "What is a valid form of uncertain stimulus", "Why does uncertain stimulus effective", "How does the effect of uncertainty stimulus change". Finally, by constructing the model of the relationship between the uncertain stimulus and the user's psychology and behavior, this paper points out the main characteristics of the existing research and the future research direction, so as to provide reference for the follow-up research on the research of uncertainty.

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Consumer perception of packaging: An eye‐tracking study of gluten‐free cookies

Cited by 35 publications

References 42 publications

Assessment of the knowledge, attitudes and practices of Lebanese shoppers towards food labeling: The first steps in the Nutri-score roadmap

Assessment of the knowledge, attitudes and practices of Lebanese shoppers towards food labeling: The first steps in the Nutri-score roadmap

HPCGen: Hierarchical K-Means Clustering and Level Based Principal Components for Scan Path Genaration

Inhibition or Facilitation? A Review of Research on the Effects of Uncertainty Stimuli on User Psychology and Behavior

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