2011
DOI: 10.1017/s0043933911000298
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Consumer perception of poultry meat in Greece

Abstract: The following review details the development and current status of poultry meat in terms of marketing, purchasing and consumer decisions within the country of Greece. The aim of this paper is to identify Greek consumers' perceptions of poultry meat. Taking into account that little research has been conducted in the poultry sector in Greece generally and on consumer perceptions specifically, these results will help to provide solutions in strategic marketing.

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Cited by 17 publications
(19 citation statements)
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“…The results are shown in Figure4. Similar results about consumer's location of poultry meat purchase were obtained in a study of German consumers by Becker et al 2000, Central and South East Europe consumers by Vukasovič (2011) and in the study for Greece consumers by Sismanoglou & Tzimitra-Kalogianni (2011). In this part of the research, with face-to-face survey and with the method of semantic differential, in assembly of structured questionnaire, the stand points and the perception of consumers towards poultry meat the researcher has been researched.…”
Section: Location Of Poultry Meat Purchasesupporting
confidence: 66%
See 1 more Smart Citation
“…The results are shown in Figure4. Similar results about consumer's location of poultry meat purchase were obtained in a study of German consumers by Becker et al 2000, Central and South East Europe consumers by Vukasovič (2011) and in the study for Greece consumers by Sismanoglou & Tzimitra-Kalogianni (2011). In this part of the research, with face-to-face survey and with the method of semantic differential, in assembly of structured questionnaire, the stand points and the perception of consumers towards poultry meat the researcher has been researched.…”
Section: Location Of Poultry Meat Purchasesupporting
confidence: 66%
“…In addition, it is quick and easy to prepare, healthy, safe, nourishing, and it offers a rich taste. The causes for the change in meat consumption have been a muchdebated issue in the agricultural economics literature (Becker et al, 2000, Grimshaw, 2013,Sismanoglou & Tzimitra-Kalogianni, 2011Vukasovič, 2009Vukasovič, , 2010Vukasovič, , 2011Vukasovič, , 2014.…”
Section: Options Challenges and Potentials Of Poultry Meat: An Empirmentioning
confidence: 99%
“…Socio-demographic questions were also included, which were used to further explain consumer behaviour and identify potential market segments. The questionnaire was designed taking into account the literature on public knowledge and attitudes towards chicken production systems [18,19,20,21,22,23,24]. We defined knowledge as “facts, information, and skills acquired through experience or education; the theoretical or practical understanding of a subject” and attitude as a “relatively stable favourable or unfavourable feeling or belief about a concept, person, or object” [25].…”
Section: Methodsmentioning
confidence: 99%
“…Socio-demographic questions were also included, which were used to further explain consumer behaviour and identify potential market segments. The questionnaire was designed taking into account the literature on public knowledge and attitudes towards chicken production systems [18][19][20][21][22][23][24]. We defined knowledge as "facts, information, and skills acquired through experience or education; the theoretical or practical understanding of a subject" and attitude as a "relatively stable favourable or unfavourable feeling or belief about a concept, person, or object" [25].…”
Section: Methodsmentioning
confidence: 99%
“…This suggests that consumers are using accreditation as a means of ensuring products are of high welfare, replacing their limited knowledge, even though accredited labels exhibit no information regarding the conditions where birds were raised or processed and no reference to animal welfare [35]. Consumers have put pressure on retailers to properly label products and producers, manufacturers and supermarkets to have an animal welfare labelling system [23] as well as the country of origin, production techniques [36] and conditions of rearing [19]. Fifty-six percent of respondents were prepared to contribute to the cost of setting up animal welfare ratings by paying extra for the products, particularly females, and the most common increase in cost that would be accepted was 2.5%.…”
Section: Consumptionmentioning
confidence: 99%