Consumer perceptions and corporate social responsibility: what we know so far

Nurunnabi, Mohammad; Alfakhri, Yazeed; Alfakhri, Demah

doi:10.1007/s12208-018-0196-4

Cited by 17 publications

(13 citation statements)

References 70 publications

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“…This gap is to be filled by this work. The conceptual foundations of studying the practice of corporate responsibility as a social institute stand in the works of Abney (2019) , Ararat et al (2018) , Axjonow et al (2018) , Boyd and Huettinger (2019) , Dey et al (2018) , Gond et al (2018) , Gordon (2020) , Harjoto and Laksmana (2018) , Hielscher and Kivimaa (2019) , Huang and Fu (2019) , Inshakova et al (2018) , Kail et al (2017) , Lahtinen et al (2018) , Luque and Herrero-García (2019) , Nurunnabi et al (2018) , Pereira et al (2019) , Reilly and Larya (2018) , Rim et al (2019) , Sun and Gunia (2018) , Tsalis et al (2018) , Yen et al (2019) , Weber et al 2019 ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Corporate Social Responsibility Amid Social Distancing During the COVID-19 Crisis: BRICS vs. OECD Countries

Popkova

DeLo

Sergi

2021

Research in International Business and Finance

101

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This paper compares today’s corporate management in developing markets (BRICS countries) vs. developed markets (the OECD countries). The influence of determining a new social corporate management season considering social distancing amid the COVID-19 pandemic on emerging markets' economic growth is ascertained and set apart from corporate management in developing markets. This paper helps clarifying and better understanding the role of corporate social responsibility in the conditions of an economic crisis against the background of the COVID-19 pandemic. This work provides scientific arguments that allow solving critical discussions regarding the advantages (growth of quality of life, an increase of business's competitiveness) and costs (limitation of economic growth, non-commercial use of profit, and increased price for goods and services) of domestic production and consumption. In the long-term, responsible financial practices return all investments and allow countries to better cope with a crisis. The research supplies a new view of corporate social responsibility as a measure of crisis management. It reflects its advantages at a time of social distancing in the conditions of the COVID-19 pandemic. The institutionalization of corporate social responsibility in emerging countries is not predetermined by internal factors (approach to doing business or organizational culture), if not by external factors (market status, state regulation, and consumer awareness). These circumstances prove the high complexity of strengthening corporate social responsibility in developing countries. In the conditions of social distancing – due to the COVID-19 pandemic – corporate social responsibility goes to a new level. In both developing and developed countries, one of the most widespread manifestations of corporate social responsibility is the entrepreneurship's transition to the remote form of activities. This envisages the provision of remote employment for workers and the online purchase of goods and services for consumers.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Corporate Social Responsibility Amid Social Distancing During the COVID-19 Crisis: BRICS vs. OECD Countries

Popkova

DeLo

Sergi

2021

Research in International Business and Finance

101

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“…This is in view of the consistent observations that the prevalence of research efforts on consumer perception and response to CSR have been skewed in favor of the developed countries, especially in Europe and America. Thus, leading to calls for dedicated studies on the subject matter in developing countries (Fatma and Rahman, 2015;Nurannabi et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

Relationships and impacts of perceived CSR, service quality, customer satisfaction and consumer rights awareness

Bello

Jusoh

Nor

2020

SRJ

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Purpose The purpose of this paper is threefold: first, to examine the effects of perceived corporate social responsibility (CSR) on service quality, satisfaction and repurchase intention; second, to investigate the mediating (unique and serial) effects of service quality and satisfaction; and third, to determine the moderating effects of consumer rights awareness (CRA) on the relationship between perceived CSR and consumer responses. Design/methodology/approach Survey data was collected from a sample of 604 customers of the 4 major mobile telecommunications companies in Nigeria. The partial least squares structural equation modeling approach was used to test the hypothesized model. Findings Research findings indicate that perceived CSR has direct and positive effects on service quality, satisfaction and repurchase intention. Also, service quality and satisfaction mediates (uniquely and in sequence) the effect of perceived CSR on repurchase intention. In addition, CRA moderates perceived CSR’s effect on service quality perceptions and repurchase intention. Practical implications The findings confirm the complementary relationships between CSR, service quality and satisfaction in influencing consumers’ repurchase intention. Managers should imbibe CSR as an intangible attribute that complements high-quality services, leading to enhanced customer satisfaction and repurchase intentions. The findings also suggest that CRA enhances perceived CSR’s effect on service quality perceptions and repurchase intentions. Thus, managers should take proactive steps to inform consumers of their rights, and also show efforts at protecting the same. Originality/value This study has overcome the limitation observed in previous studies by testing the sequential mediating effects of service quality and customer satisfaction in the perceived CSR–consumer response relationships. Also, this study represents a pioneering effort at empirically confirming the role of CRA in enhancing perceived CSR’s influence on consumer responses. In addition, the findings also provide insights on the impact of CSR on consumer behavior from a developing country’s perspective.

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“…How important the different components of CSR are perceived by consumers and how the performance of the business looks in terms of these different components affects the consumers' reactions to the company. From the consumers' perspective, studies have shown that business organizations are heavily affected by consumer perceptions of CSR (Nurunnabi, Alfakhri, & Alfakhri, 2018). A number of personal, organizational, and situational factors may affect consumer perceptions.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…In particular, consumer demographics and psychographics have a direct effect on the perceived importance of CSR (Teixeira, Ferreira, Correia, & Lima, 2018). Among others, nationality, culture, and values structures may have an impact on how consumers perceive and respond to CSR practices of companies (Nurunnabi et al, 2018; Rosario González‐Rodríguez et al, 2019). Perceived importance levels (and their subsequent effects) of different CSR components may vary depending on the expectations of consumers from business organizations.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

The moderating role of personal value orientation on the links between perceived corporate social performance and purchase intentions

Alnıaçık

Moumen

Alnıaçık

2020

Corp Soc Responsibility Env

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This study examines how personal values affect the impact of perceived CSR aspects on purchase intentions by investigating the differences between two groups of customers, which are customers with more self-centered values (self-enhancement value orientation) and customers with more altruistic values (self-transcendent value orientation). The research sample consisted of 356 customers of six banks in Algiers, capital city of Algeria. Research hypotheses were tested by structural equation modeling (SEM). Data analyses revealed that personal values can change the strength and the direction of the relationship between the perceived economic and philanthropic aspects of CSR on purchase intentions. However, no such effect is detected on the links between perceived legal and ethical aspect of CSR and purchase intentions. Customers with self-enhancement values are more interested in economic and legal aspects of CSR, whereas customers with self-transcendence values are mainly interested in philanthropic aspect of CSR. Research and managerial implications of the findings are discussed.

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Consumer perceptions and corporate social responsibility: what we know so far

Cited by 17 publications

References 70 publications

Corporate Social Responsibility Amid Social Distancing During the COVID-19 Crisis: BRICS vs. OECD Countries

Corporate Social Responsibility Amid Social Distancing During the COVID-19 Crisis: BRICS vs. OECD Countries

Relationships and impacts of perceived CSR, service quality, customer satisfaction and consumer rights awareness

The moderating role of personal value orientation on the links between perceived corporate social performance and purchase intentions

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