Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Corporate Credibility

Musgrove, Carolyn Findley; Choi, Pilsik; Cox, K. Chris

doi:10.1080/15332969.2018.1514794

Cited by 29 publications

(33 citation statements)

References 33 publications

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“…Today, as a result, there is a growing scepticism on the part of stakeholders towards companies that communicate their environmental strategies (Prothero, Peattie, & McDonagh, 1997) and performances (Chen & Chang, 2013). Scepticism regarding communications on environmental issues has been studied mainly among young people (Aji & Sutikno, 2015), who are found to be particularly sensitive, especially in relation to the type and style of communication received (Musgrove, Choi, & Cox, 2018). Other studies (Besel, Burke, & Christos, 2017;Leung & 1Chan, 2006) have confirmed that young people, in particular university students, are very aware, informed, and receptive to issues related to the environment and environmental communication, for example, on climate change and ethical aspects.…”

Section: Background and Hypothesesmentioning

confidence: 99%

Greenwashing and environmental communication: Effects on stakeholders' perceptions

2019

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Since the first Earth Day in the 1970s, corporate environmental performance has increased dramatically, and cases of greenwashing have increased sharply. The term greenwash refers to a variety of different misleading communications that aim to form overly positive beliefs among stakeholders about a company's environmental practices. The growing number of corporate social responsibility claims, whether founded or not, creates difficulties for stakeholders in distinguishing between truly positive business performance and companies that only appear to embrace a model of sustainable development. In this context, through the lens of legitimacy and signalling theory, we intend to understand and assess the different influences that various types of misleading communications about environmental issues have on stakeholders' perceptions of corporate environmental responsibility and greenwashing. Stakeholder responses to an environmental scandal will also be assessed. The hypotheses tested through a four-for-two design experiment reveal that different levels of greenwashing have a significantly different influence on stakeholders' perceptions of corporate environmental responsibility and stakeholders' reactions to environmental scandals.

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Section: Background and Hypothesesmentioning

confidence: 99%

Greenwashing and environmental communication: Effects on stakeholders' perceptions

2019

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“…A key issue to consider is how communications and related CSR documents reach target stakeholders and what effects they can have on them, both positive and negative (Cho et al, 2009a;She & Michelon, 2018;Wagner et al, 2009). In this respect, key concepts of credibility and perception (Lock & Seele, 2016Musgrove et al, 2018;Orazi & Chan, 2018;Seele & Lock, 2015) are studied and explored. Both play an important role in changing the way in which a recipient of communication understands, processes and makes decisions based on that communication.…”

Section: Background and Aimsmentioning

confidence: 99%

“…Linked to the theme of perception, deception and ethics is the concept of greenwashing, often referred to as 'misleading environmental communication'. This is a concept that can be correlated to aspects of marketing and misleading advertising (Du, 2015;Musgrove et al, 2018;Nyilasy et al, 2014;Prakash, 2002;Wilson et al, 2010). It is a concept that is also fundamental from the point of view of accounting, accountability and CSR although there remains ample scope for further research in these domains.…”

Section: Background and Aimsmentioning

confidence: 99%

Sustainability, responsibility and ethics: different concepts for a single path

Torelli

2020

SRJ

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Purpose The purpose of this paper is to analyse the concepts of sustainability, responsibility and ethics focussing on their links and differences, also to understand how companies move respectively in these field; to understand how companies sometimes move away from the basic and deep meaning of these concepts, landing in a merely utilitarian sphere of personal advantage where ethics, instead of being an irreplaceable and essential stronghold, is found to be a fiction or just an instrument. Design/methodology/approach The methodology used assumes a theoretical critical approach and, based on the vast literature on the items, is based on a conceptual analysis of the themes of sustainability, corporate social responsibility (CSR) and ethics and of the behaviour that companies can adopt in the three contexts. A critical approach to these issues and concepts can effectively help us to understand how companies are responding to external demands and to the challenges of responsibility and sustainability, which are becoming increasingly pressing. Findings Ethics, sustainability, CSR and social and environmental reporting are distinct constructs with different meanings but linked by important conceptual and operational relationships. Research limitations/implications The results of the research are the consequence of the application of a critical approach based on a theoretical analysis of the concepts under study. It would be interesting to support the results achieved with empirical research studies. Practical implications This conceptual path helps scholars and companies themselves to understand the difference between the three key concepts analysed. Only by understanding the basic meaning will it be possible to really make one’s own and pursue it in the correct way. Social implications Nowadays, the authors are overwhelmed by these three concepts which are used as synonyms and incorrectly. This leads to confusion and misunderstandings. Knowledge of the characteristics and differences between these concepts and their concrete applications is of great importance. Originality/value This study tries to provide a critical discussion of how the three concepts intersect and differentiate, leading to concrete results or results that have nothing to do with their meaning. There are no conceptual papers in the literature that deal with the three concepts and also analyse the implications on the real world.

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“…In a recent study on corporate credibility, Musgrove, Choi, and Cox [45] conducted an experiment that examines different types of green marketing claims and corporate credibility in terms of consumer skepticism and other variables relating to consumer perception that are meaningful to firms. Soesilo, Gunadi, and Arimbi [46] found that consumers' perceived risk was lower when the product was produced by a credible company but endorsed by a less credible source, than when it was produced by a less credible company but endorsed by a more credible source.…”

Section: Corporate Credibilitymentioning

confidence: 99%

The Relationships between Corporate Credibility, Service Convenience, and Consumers’ Use Intentions: Toward Ticketing Apps for Low-Cost Carriers

Chen¹,

Chang

Chen

et al. 2019

Sustainability

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This study explored behavioral models based on low-cost carrier customers’ use of a ticketing app. Technology readiness, service convenience, and corporate credibility were evaluated in the model. A total of 815 valid responses were collected from customers of Tigerair, Taiwan, who had flown from one of the two major international airports in Taiwan. With technology readiness regarded as the grouping variable, the results indicated that corporate credibility significantly affected customers’ intentions to use the app, whereas the effects of service convenience on the technology exploration, technology contradiction, and the technology insecurity groups varied. Finally, this paper presents a discussion of management implications and suggestions for future studies.

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Consumer Perceptions of Green Marketing Claims: An Examination of the Relationships with Type of Claim and Corporate Credibility

Cited by 29 publications

References 33 publications

Greenwashing and environmental communication: Effects on stakeholders' perceptions

Greenwashing and environmental communication: Effects on stakeholders' perceptions

Sustainability, responsibility and ethics: different concepts for a single path

The Relationships between Corporate Credibility, Service Convenience, and Consumers’ Use Intentions: Toward Ticketing Apps for Low-Cost Carriers

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