Consumer perceptions of hybrid electric vehicle adoption and the green automotive market: the Malaysian evidence

Hamzah, Muhammad Iskandar; Tanwir, Nurul Syafiqah; Wahab, Siti Norida; Rashid, Muhammad Hafiz Abd

doi:10.1007/s10668-021-01510-0

Cited by 19 publications

(6 citation statements)

References 60 publications

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“…However, some individuals or consumers are not fully aware of hybrid -electric vehicle's features and potential benefits. In general, some consumers do not prefer hybridelectric vehicle because of its high maintenance cost compare to the traditional type of vehicle or the internal combustion engine [18]. But surprisingly, this study revealed that still majority of the consumers in the Philippines believed on the positive benefits of transitioning to hybrid -electric vehicles particularly in terms of social, environmental, and economic aspects.…”

Section: Discussionmentioning

confidence: 75%

Consumer Perception and Purchase Intention on the Transition to Hybrid and Electric Vehicles for Sustainable Mobility and Transportation in the Philippines

Justine Roy O. Balinado

2024

jes

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Existence of hybrid electric vehicles nowadays is one of the emerging technologies worldwide. Different countries are using this technology on their transportation, and nowadays, a lot of other countries are gradually adapting on using this kind of innovation in their transport system. Philippines is among these countries which aims to have a sustainable mobility by embracing the use of hybrid - electric vehicles but still lots of consumers are lacking awareness on this technology. Lack of information on the social, environmental, and economic potential benefits are among the main issues of Philippines consumers that really affect its uptake. The goal of this study was to evaluate the consumer’s perception and purchase intention on the transition of hybrid - electric vehicles for sustainable mobility and transportation here in the Philippines. It aimed to assess consumer awareness with hybrid - electric vehicles and its potential benefits to human beings in terms of social, environmental, and economic aspects. The study also gauged the impact of this perception on consumer’s purchase intention on hybrid - electric vehicles. These objectives were attained using the Descriptive Statistics and Correlation Analysis. Using these methods, the results revealed that majority of the consumers believed on the positive benefits of transitioning to hybrid - electric vehicles in terms of social, environmental, and economic aspects. This study also showed that these benefits have high impact on the consumer’s intention of buying or having a hybrid – electric vehicle. Electric vehicle is one of the most effective measures of decarbonizing the transport system. Furthermore, government and automotive businesses must strengthen their drive in spreading awareness of hybrid – electric vehicle’s benefits to consumers to further support country’s effort for development.

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Section: Discussionmentioning

confidence: 75%

Consumer Perception and Purchase Intention on the Transition to Hybrid and Electric Vehicles for Sustainable Mobility and Transportation in the Philippines

Justine Roy O. Balinado

2024

jes

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“…This will also send a positive signal among the general public that the government is seriously committed to sustainable development and protection of the environment. For this, a nexus between the law makers (in designing effective green policies), government agencies (to disseminate necessary support and investment) and industry players (to undertake research and development) is desirable so as to make sustainable transportation system a reality (Hamzah et al 2022 ).…”

Section: Discussionmentioning

confidence: 99%

Using diffusion of innovation framework with attitudinal factor to predict the future of mobility in the Indian market

Arora

Sharma

Singh

2022

Environ Sci Pollut Res

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Rising temperatures across the world is posing a serious challenge to the longevity of earth’s natural cycle. Use of private and conventional cars is growing year by year as standard of living continues to increase and affordability remaining no more of an issue for a significant proportion of the population. However, there has been a growing voice from segments of the society for a behavioural shift towards more sustainable modes of transport like usage of electric vehicles (EVs), mobility sharing and rental services and public transportation powered by electricity. One of the biggest importers of foreign crude oil, India, is reeling under immense pressure to reduce its carbon dioxide emissions and thereby contributing to environment protection. In India, the statistics or stock of EVs continues to remain poor when compared to its counterparts like China. Hence, this study is conducted to predict the influence of factors on purchase intention of consumers with respect to EVs in the Indian context. A questionnaire was prepared and circulated in New Delhi region to gather the responses people hold about this new technology based on the diffusion of innovation framework. The data of 225 respondents was analysed with the help of SPSS and AMOS software. Structural equation modelling technique was applied to test the hypotheses of this research. The results indicate that attitude has the most influential impact on purchase intention followed by related advantages but consumers also believe EVs to be complex in terms of their usability, limited availability and the absence of required public charging infrastructure. The mediating role of attitude between determinants of diffusion and purchase intention was also established except in the case of complexity. This study is contemporary and adds to the limited literature available on EV adoption in the Indian market by integrating attitudinal factor within the DOI framework. It also provides suitable insights to further the development of EVs in the domestic and global market.

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“…Advertisement believability is measured by four items developed from Kumar et al (2021) and Li et al (2021). Environmental value is measured by four items developed from (2022). When adapting the measurements, similar questions in both scales were removed, and the wording and structure of the questions were modified and standardized to align with the stimuli materials created for this study.…”

Section: Measurement and Research Methodsmentioning

confidence: 99%

“…Applying the S-D logic, factors that lead to green purchase intention include both firms' value propositions and consumers' value perceptions. High-quality propositions, whether in the form of persuasive evidence or storytelling communications, enhance consumers' understanding of product value, simultaneously mitigating their risk aversion and skepticism, thereby bolstering their confidence in purchase decision-making (Gasparin et al, 2022 ; Hamzah et al, 2022 ). Meanwhile, the green perceived value serves as an effective indicator of green purchase intention (Zheng et al, 2022 ; Zheng C. et al, 2023 ; Zheng M. H. et al, 2023 ).…”

Section: Conceptual Framework and Hypotheses Developmentmentioning

confidence: 99%

Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention

Zhang,

Liu,

2024

Front. Psychol.

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Amid the expanding green consumer market, companies are increasingly emphasizing their eco-friendly contributions in advertising. This study delves into the value delivery process within green consumption, guided by the service-dominant logic (S-D logic). A survey-based experiment with 589 responses reveals that the information frame in advertising significantly impacts consumer value perceptions and purchase intentions. Notably, the temporal frame of advertising plays a pivotal role, influencing consumers' value perceptions. Future framing enhances emotional value perceptions, while past framing promotes environmental value perceptions. This research enhances our understanding of value delivery mechanisms in green consumption and holds valuable implications for marketers of sustainable products.

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Consumer perceptions of hybrid electric vehicle adoption and the green automotive market: the Malaysian evidence

Cited by 19 publications

References 60 publications

Consumer Perception and Purchase Intention on the Transition to Hybrid and Electric Vehicles for Sustainable Mobility and Transportation in the Philippines

Consumer Perception and Purchase Intention on the Transition to Hybrid and Electric Vehicles for Sustainable Mobility and Transportation in the Philippines

Using diffusion of innovation framework with attitudinal factor to predict the future of mobility in the Indian market

Value delivery in green consumption: the effect of advertisement value proposition on consumer perception and purchase intention

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