Consumer perceptions of traceability: A cross-national comparison of the associated benefits

Rijswijk, W. van; Frewer, Lynn J.; Menozzi, Davide; Faioli, Giusi

doi:10.1016/j.foodqual.2008.02.001

Cited by 194 publications

(126 citation statements)

References 36 publications

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“…Laboratory market experiments carried out in Canada by Hobbs et al show that bundling traceability with quality assurance has the potential to deliver more value [35]. Rijswijk et al designed and made cross-national comparison experiments in four European countries and found that consumers' benefits associated with traceability are related to health, quality, and safety, of which the latter is associated with trust and confidence [36]. Comparable experimental auctions in the U.S., Canada, the U.K., and Japan illustrate that consumers are willing to pay for a non-trivial premium for a traceable meat product [37].…”

Section: Related Researchmentioning

confidence: 99%

Sustainable Traceability in the Food Supply Chain: The Impact of Consumer Willingness to Pay

2017

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This article addresses the sustainable traceability issue in the food supply chain from the sourcing perspective in which consumer willingness to pay for traceability is considered. There are two supplier types: traceable suppliers, which are costly but can carry a precise recall in food safety events, and non-traceable suppliers, which are less expensive but may suffer a higher cost in food safety events. A portion of consumers display traceability consciousness, and are willing to pay a premium for traceable food products. Four possible strategies in a transparent food supply chain and three sourcing strategies in a nontransparent food supply chain are identified and we determine when each strategy is optimal. We show that efforts to improve traceability that focus on consumers, by increasing their willingness to pay for traceability or expanding the portion of traceability consciousness consumers, may lead to an unintended consequence, such as a decrease in the provision of traceable food products. However, efforts that focus on revealing and penalizing the buyer always lead to a higher provision of traceable food products. We further find that efforts focusing on eliminating the information asymmetry may not be helpful for sustainable traceability in the food supply chain.

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Section: Related Researchmentioning

confidence: 99%

Sustainable Traceability in the Food Supply Chain: The Impact of Consumer Willingness to Pay

2017

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“…Jin et al [33] showed that Chinese consumers are willing to pay for food traceability systems that provide safety certificates and detailed information about chemical pesticides used in food production. Since safety is another key element of consumer perceptions of food and linked to purchasing decisions [34], we specifically consider the demand promotion by food safety improvement. The benefit of traceability systems is evaluated both from quality and safety perspectives.…”

Section: Literature Reviewmentioning

confidence: 99%

Economic Analysis of a Traceability System for a Two-Level Perishable Food Supply Chain

Zhu¹

2017

Sustainability

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Food waste stemmed from food contamination and ineffective quality control is a significant challenge to food management. Supply chain traceability has become an essential task of the food industry for guaranteeing food quality and safety and reducing food waste. Radio Frequency Identification (RFID) has emerged as a lead technology in the development of traceability systems, which enable automatically capturing of food information along the supply chain. However, the significant investment cost has been a major obstacle in the diffusion of traceability systems in the food industry. This study conducts a cost-benefit analysis of a RFID-enabled traceability system for a two-level perishable food supply chain, which consists of an upstream supplier and a downstream retailer. Consumer perceptions of food quality and safety are jointly considered when evaluating the value of a traceability system. The optimal decisions of the supply chain participants are derived in both centralized and decentralized systems, in terms of wholesale price, order quantity, price markdowns, and granularity level of the traceability system. The results show that a dynamic pricing policy supported by the traceability system could significantly reduce food waste and improve the retailer's performance. We further propose a two-part tariff contract to coordinate the supply chain and to distribute benefits and costs of the traceability system between supply chain participants. This study demonstrates that a well-developed traceability system could significantly improve the supply chain performance and become a profitable investment for the food industry.

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“…Traceability is an important indicator and tool that sustains consumer confidence on aquaculture production. In 2002, European Commission introduced food and ingredient traceability systems through General Food Law to ensure consumer confidence in European Union (van Rijswijk, Frewer, Menozzi & Faioli, 2008). The regulation (EC) Nº 178/2002 defines traceability as: "The ability to trace and follow a food, feed, food-producing animal or substance intended to be, or expected to be incorporated into a food or feed, through all stages of production, processing and distribution".…”

Section: Traceability As An Indicator For Sustainable Seafoodmentioning

confidence: 99%

Sustaining Consumer Confidence in Middle East Aquaculture Secured by Traceability Systems

Tolon¹

2017

J Aquacult Eng Fish Res

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Abstract:In recent years, aquaculture is the fastest growing protein supply for consumers in the Middle East countries. The aquaculture production in the region increased by 111% from 837 247 to 1 768 917 tons between 2005 and 2014. Egypt, Iran and Turkey are the leading countries in aquaculture production but Saudi Arabia, Oman and United Arab Emirates have vast investment plans for future aquaculture projects as the others in the region. Middle East aquaculture still need to grow by nearly 20% to match the regional demand for seafood which is average 12,55 kg fish per capita. This huge necessity for growth raises doubts in regional consumers on the sustainability of aquaculture production.Sustainable aquaculture systems are being accepted as environmental friendly, profitable, productive and social. But the sustainability is not a measurable entity itself and its analysis relies on indirect criteria or indicators. Traceability is an important indicator that sustains consumer confidence on aquaculture products.There's an increasing trend on the market for traceability of capture and aquaculture products. Therefore, many countries are developing various solutions for monitoring the aquaculture market. Turkey is one of these countries who's developing computer-based monitoring systems for fisheries and aquaculture production.In this study, acceptance, progress, and the difficulties in transition to new monitoring system and the prospective contribution of traceability systems on consumer confidence have been investigated in example of Turkey.

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Consumer perceptions of traceability: A cross-national comparison of the associated benefits

Cited by 194 publications

References 36 publications

Sustainable Traceability in the Food Supply Chain: The Impact of Consumer Willingness to Pay

Sustainable Traceability in the Food Supply Chain: The Impact of Consumer Willingness to Pay

Economic Analysis of a Traceability System for a Two-Level Perishable Food Supply Chain

Sustaining Consumer Confidence in Middle East Aquaculture Secured by Traceability Systems

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