Consumer Power and Access

Fitzgerald, M. Paula; Bone, Sterling A.; Pappalardo, Janis K.

doi:10.1177/0743915620909832

Cited by 9 publications

(12 citation statements)

References 22 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…JPP&M has also been inclusive of perspectives shaped by stakeholders in addition to the scholarly community, such as agency and legal perspectives (Bamossy, Belk, and Costa 1997;Wilke 2014). Recently, JPP&M has led the way among marketing journals in addressing pressing issues such as race, poverty, and equity (Fitzgerald, Bone, and Pappalardo 2020;Henderson and Williams 2013;Viswanathan et al 2019), and the broader marketing discipline is now increasingly addressing these issues as well. As the TCR movement has grown and evolved, JPP&M has played an active role in publishing the best work stemming from TCR conferences (Davis, Ozanne, and Hill 2016;Ozanne 2011), and subsequent special issues have stemmed from the foundational work at TCR as well (Scott and Vallen 2019).…”

Section: Jppandm As a Bedrock For Marketing In Harmony With Societymentioning

confidence: 99%

May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World

Mende¹,

Scott²

2021

Journal of Public Policy & Marketing

View full text Add to dashboard Cite

It has been an honor and inspiration to serve as coeditors for this special issue of the Journal of Public Policy & Marketing (JPP&M) on Transformative Consumer Research (TCR). In this editorial, we aim to provide some background on the TCR movement and position it within a broader emerging theme that envisions "Marketing as a Force for Good" in a more sustainable world. To operationalize this vision of sustainability, we propose that marketing scholars pay (more) attention to the United Nations' 17 Sustainable Development Goals. We conclude by illustrating how the articles in this special issue, as well as the work in JPP&M in general, are directly related to these truly essential goals.

show abstract

Section: Jppandm As a Bedrock For Marketing In Harmony With Societymentioning

confidence: 99%

May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World

Mende¹,

Scott²

2021

Journal of Public Policy & Marketing

View full text Add to dashboard Cite

show abstract

“…Our study contributes to the consumer affairs literature by focusing on the phenomenon of business malpractices in SMs that impact the wellbeing of a vulnerable group of consumers (see, e.g., Belwal et al ., 2012; Venugopal and Viswanathan, 2017; Viswanathan et al ., 2019; Fitzgerald et al ., 2020). The importance of studying subsistence entrepreneurs in SMs stems from their being a growing segment in developing countries, where they serve the poorest and most vulnerable consumers who require protection and responsible behavior from the businesses with which they interact and transact.…”

Section: Introductionmentioning

confidence: 99%

Consumer well‐being and social responsibility of subsistence entrepreneurs in subsistence marketplace

Azmat

Samaratunge

Ferdous

2020

Journal of Consumer Affairs

View full text Add to dashboard Cite

Business malpractices, such as the sale of overpriced, underweight and adulterated foodstuffs and essential commodities, can pose serious threats to subsistence consumers' wellbeing, given they are more vulnerable than their affluent counterparts. Drawing on 40 interviews with subsistence entrepreneurs in Bangladesh and Sri Lanka, our findings provide insights into the interplay between religiosity and social responsibility of entrepreneurs. We further explore how socio‐economic conditions and local embeddedness—two important characteristics of individuals in subsistence marketplaces—moderate the relationship between religiosity and social responsibility of entrepreneurs, providing implications for consumer welfare at the macro‐level. Our research makes a distinctive contribution to three streams of literature relating to social responsibility, subsistence marketplaces, and consumer affairs, with specific policy implications.

show abstract

“…(Bloch, 2007). Likewise, consumers now have greater access to information than ever before, and their responses directly impact firms' innovation activities (Fitzgerald et al, 2020).…”

Section: Categorization Theorymentioning

confidence: 99%

Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia

2022

View full text Add to dashboard Cite

BackgroundIn recent years, technological advancements have increased the importance of innovation activities. Therefore, firms invest millions of dollars in innovation activities to ensure long-term business sustainability. Similarly, consumer concerns have increased dramatically over the past years. Thus, brand loyalty has become a top priority for firms and consumers. In this background, this research examines how firms’ innovation activities translate into consumer brand loyalty to assure business sustainability in Asian markets, particularly China, Pakistan, and Indonesia.ObjectivesThis study’s specific objectives are to comprehend the concept of firms’ innovation activities and their effect on the brand prototype. Examine the effect of the brand prototype on global brand preference, recommendation, and loyalty among Asian consumers. Find out the impact of brand preference on brand recommendations and the influence of brand recommendations on brand loyalty among Asian consumers.Materials and methodsA total of 814 consumers from Asian countries (China, Pakistan, and Indonesia) participated in this study, and structural equation modeling was used to analyze the data.ResultsThe findings indicate that firms’ innovation activities, such as processes, products, and store environment, positively influenced the brand prototype, thereby increasing consumer brand knowledge. Likewise, brand prototype contributes to developing brand preference, brand recommendation, and brand loyalty among Asian consumers. Lastly, consumer brand preference significantly influenced brand recommendation, which positively improves consumer brand loyalty in Asia.ConclusionThis study concluded that Asian (Chinese, Pakistani, and Indonesian) consumers have favorable perceptions of firms’ innovation activities (i.e., process, product, and store environment innovation), which influences their ability to develop brand prototypes to increase consumer brand knowledge. Similarly, brand prototype fosters brand preference, recommendation, and loyalty. Likewise, favorable brand preference encourages consumers to recommend the brand to others, strengthening brand loyalty. Thus, firms should invest in innovation activities to strengthen consumer brand loyalty in Asian markets. Consequently, this study may assist multinational corporations in increasing their business volumes and market shares in Asia.Managerial recommendationsThis study provides important managerial recommendations. The findings revealed that global managers can develop and implement several branding strategies for sustaining their businesses in the Asian environment.

show abstract

Consumer Power and Access

Cited by 9 publications

References 22 publications

May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World

May the Force Be with You: Expanding the Scope for Marketing Research as a Force for Good in a Sustainable World

Consumer well‐being and social responsibility of subsistence entrepreneurs in subsistence marketplace

Firm innovation activities and consumer brand loyalty: A path to business sustainability in Asia

Contact Info

Product

Resources

About