Consumer Preference for the Types of Labels of Cereal Products and Purchase Intention of Nutrition-labeled Products

You,; So-Ye,; Park, Hae‐Sim; Eun, Myeong

doi:10.7856/kjcls.2013.24.3.327

Cited by 1 publication

(1 citation statement)

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“…After the satisfaction of food, people are increasingly concerned about balanced nutrition. The nutritional facts of food are considered as an attribute of a credit commodity, and if consumers have access to credible nutritional information, such a food may become a search commodity [41]. Empirical evidence has demonstrated that the use of nutritional information would significantly change consumers' food consumption patterns [42] and food choices [43].…”

Section: The Moderating Effect Of Perceived Nutritional Valuementioning

confidence: 99%

Marketing Healthy Diets: The Impact of Health Consciousness on Chinese Consumers’ Food Choices

et al. 2022

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Dietary choices, as the types and amounts of foods that individuals consume, are a major determinant of human health and environmental sustainability. From a marketing perspective, it becomes imperative to identify and understand the factors that motivate consumers to adopt a sustainable diet and purchase healthy food. This research is an attempt to contribute to the literature by revealing the major driving forces leading to healthy food consumption and identifying its underlying mechanism. Based on a survey of the diets and lifestyles of 307 Chinese consumers in several cities of the Jiangxi and Guangdong provinces, our empirical results indicate that consumer health consciousness is a major predictor of the intention to purchase healthy products. Such a relationship is explained by the psychological benefits associated with the consumption experience and the perceived naturalness of the product. Moreover, a high perceived nutritional value will enhance the mediation influences of the psychological benefit and the perceived naturalness on purchase intention while a low perceived nutritional value tends to negate such an impact.

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Section: The Moderating Effect Of Perceived Nutritional Valuementioning

confidence: 99%