Consumer preferences for color combinations: An empirical analysis of similarity‐based color relationships

Deng, Xiaoyan; Hui, Sam K.; Hutchinson, J. Wesley

doi:10.1016/j.jcps.2010.07.005

Cited by 92 publications

(80 citation statements)

References 31 publications

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“…The CIELAB model reflects the perception of colors by three dimensions representing the hue, luminance and saturation (Deng, Hui, & Hutchinson, 2010). The hue of a color is identified by terms such as blue, green, yellow and so on (Gorn et al, 1997).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

The Impact of Color and Animation on Sports Viewers’ Attention to Televised Sponsorship Signage

Breuer

Rumpf

2015

Journal of Sport Management

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Although competition for viewers' attention to sponsorship signage in sport telecasts has become a growing issue in sponsorship-linked marketing, sport management research has not yet investigated how to create eye catching sponsorship signage in the cluttered visual surroundings of sport events without negatively affecting the viewers' first objective: watching sports. This research takes into account the peculiarities of televised sport sponsorship platforms by including (1) the concurrent appearance of sport action and sponsor signage, (2) the color contrast between signage and sport surroundings, and (3) viewer confusion as a reaction to an overload of sponsorship information. Based on a laboratory study, it was found that both color and animation significantly impact sports viewers' attention. However, animation can lead to visual confusion for television sport viewers, and may jeopardize intended sponsorship effects. These findings provide scientific evidence for the opportunities and risks of visual features in sponsorship-linked marketing.

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Section: Theoretical Frameworkmentioning

confidence: 99%

The Impact of Color and Animation on Sports Viewers’ Attention to Televised Sponsorship Signage

Breuer

Rumpf

2015

Journal of Sport Management

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“…Table 2, based on a review of research measuring aesthetics of marketing stimuli, is an attempt to categorise all studies in a two dimensional grid. The robustness of this visualisation is enhanced due to a broad consensus that exists among researchers about aesthetic response variables (e.g., Bellizzi & Hite, 1992; Bangle, 2001;Bloch, 1995;2011;Bloch & Richins, 1992;Brunel & Swain, 2008;Deng et al, 2010;Eckman & Wagner, 1994;Hagtvedt & Patrick, 2008;Hsiao et al, 2011;Patrick & Hagtvedt, 2011;Raghubir & Greenleaf, 2006;Townsend & Shu, 2010;Townsend & Sood, 2012;Veryzer, 1993;Yoshimura & Vanagi, 2001Blijlevens et al, 2009Cox & Cox, 2002;Dahl et al, 1999;Desmet & Hekkert, 2007;Eckman & Wagner, 1995;Garber, 1995;Kumar & Garg, 2010;Veryzer, 1995 Bloch, 1995;Donovan & Rossiter,1982;Turley & Milliman, 2000;Veryzer, 1993). Further, it helps in identifying an important knowledge gap in this domain.…”

Section: Products Ideal Proportions Unity Preferencesmentioning

confidence: 99%

Conceptualising visual servicescape aesthetics: An application of environmental psychology

Kumar¹,

Purani²,

Sahadev³

2013

Mark. Rev.

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Often a consumer's perception of various visual stimuli in a servicescape is subjective and holistic in nature, which can be best captured through subjective dimensions rather than objective dimensions such as colour, form, etc., of individual objects that form a servicescape. Based on a comprehensive review of aesthetics studies in marketing, servicescapes and environmental psychology, this paper identifies a critical gap in marketing literature -that of the understanding of visual servicescape aesthetics from a consumer's point of view. This paper explores the role of aesthetics in services marketing and proposes a set of subjective dimensions for appraising visual aesthetics of servicescapes, based on guiding theories from environmental psychology. Research to date looking at visual aesthetics in servicescapes is limited to objective aspects of visual stimuli; this paper identifies seven subjective indicators which emerged from an extensive review of literature in environmental psychology, and proposes their relationships to affect, cognition, preference and behavioural outcomes. The findings of this paper may help managers in evaluating visual designs of servicescape alternatives and choosing servicescapes to have a desired aesthetic response from consumers, leading to better preference.

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“…There is evidence that different colors trigger different human emotions (Hemphill, 1996;Boyatzis and Varghese, 1994;Cimbalo et al, 1978). This has been extensively exploited in marketing science where researchers have found the relation between the color of products and consumer behavior (Labrecque and Milne, 2012;Puccinelli et al, 2013;Deng et al, 2010). The visual sense is the strongest sense developed in humans.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Color Palettes on the Prices of Paintings

Степанова

2015

SSRN Journal

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. Terms of use: Documents in 2017/25 October 2017 ISSN(ONLINE) 2284-0400The impact of color palettes on the prices of paintings Elena StepanovaSant'Anna School of Advanced Studies, Pisa * Keywords: art markets, hedonic pricing, Picasso, Rothko, visual data, color, color quantizing. JEL Classification: Z11, C810 AbstractWe emphasize that color composition is an important characteristic of a painting. It impacts the auction price of a painting but it has never been considered in previous studies on art markets. By using Picasso's paintings and paintings of Color Field Abstract Expressionists sold in Chrisite's and Sotheby's auctions in New York between 1998 and 2016, we demonstrate the method to analyze color compositions: how to extract color palettes from a painting image and how to measure color characteristics. We propose two measures: 1) the surface occupied by specific colors, 2) color diversity of a painting composition. Controlling for all conventional painting and sale characteristics, our empirical results find significant evidence of contrastive paintings, i.e. paintings with high diversity of colors, carrying a premium than equivalent artworks which are performed in monochromatic style. In the case of Picasso's paintings, our econometric analysis shows that some colors are associated with high prices.

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Consumer preferences for color combinations: An empirical analysis of similarity‐based color relationships

Cited by 92 publications

References 31 publications

The Impact of Color and Animation on Sports Viewers’ Attention to Televised Sponsorship Signage

The Impact of Color and Animation on Sports Viewers’ Attention to Televised Sponsorship Signage

Conceptualising visual servicescape aesthetics: An application of environmental psychology

The Impact of Color Palettes on the Prices of Paintings

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