Consumer Preferences toward Goat Milk

Agustina, Yohana; Mulyo, Jangkung Handoyo; Waluyati, Lestari Rahayu; Mazwan, M. Zul

doi:10.22219/agriecobis.v4i2.15922

Cited by 6 publications

(5 citation statements)

References 29 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Parasuraman et al (2021) reported that price of milk has significant association with brand preference in a study of consumers' choice and preferences of dairy based products, in India. Agustina et al (2021) also reported similar results in a study of consumers' preference for goat milk in Indonesia where the price attribute was found to have the highest utilitarian value in terms of preference. Similarly, L. Nguyen (2021) also found price as the strongest predictor of brand choice amongst consumers of Dielac Alpha powdered milk brand in Vietnam.…”

Section: Regression Resultssupporting

confidence: 66%

Influencing Factors of Consumers’ Brand Preference of Powdered Milk

Rita Inoni,

Ogundare

2024

iem

View full text Add to dashboard Cite

Oghenenyerhovwo Rita Inoni E-mail: oghenenyerhovwo.inoni@dou.edu.ng Ph.D, Dennis Osadebay University Asaba. Delta State, Nigeria https://orcid.org/0000-0002-3656-2000 Justice Taiwo Ogundare E-mail: justice.ogundare@dou.edu.ng Ph.D., Dennis Osadebay University Asaba. Delta State, Nigeria https://orcid.org/0000-0002-8622-9206 Abstract: Consumer brand preference (CBP) is a precursor to a consumer’s final purchase decision of a product, and is an important area in the field of consumer buying behaviour. This is particularly so owing to the multitudinous array of competing products in the market place. Thus, the purpose of this study is to investigate the variables that influence consumers' brand preferences for powdered milk in the study area. In order to realise the objectives of the study, data were drawn from a sample of 381 milk consumers in Delta and Edo States in Southern Nigeria, using stratified and purposive sampling methods. The data generated were analysed with descriptive and inferential statistics including frequency tables, cross tabulation, ANOVA and multiple regression. The results of the cross-tabulation of monthly income and milk brands reveal that ‘Dano’is the most preferred (17.3%) powdered milk brand, while ‘Milksi’ is the least preferred (5.8%) by consumers across all income groups. The multiple regression results indicate that CBP for milk powder is significantly influenced by consumers’ attitude, reference groups, product quality, consumption emotions, television advertisement and product price, with positive consumption emotions as the dominant predictor. The study also found significant variation in CBP with respect to educational status, household size and income. Therefore, milk producing companies should adopt pragmatic pricing and marketing strategies to reach desired target segments in order to sustain customers’ patronage and ensure they remain loyal to their brands. Keywords: consumer brand preference; purchase decision; consumption emotions; powdered milk; Nigeria JEL classification: D12, M30, M31

show abstract

Section: Regression Resultssupporting

confidence: 66%

Influencing Factors of Consumers’ Brand Preference of Powdered Milk

Rita Inoni,

Ogundare

2024

iem

View full text Add to dashboard Cite

show abstract

“…Existe evidencia que los factores como el género, la edad y el nivel de educación se vinculan con la preferencia de alimentos que benefician la salud. En la Tabla 2 se observan las características demográficas de los consumidores (encuestados) de la leche de cabra en polvo en la Región de Coquimbo Chile, el 64% son del género femenino, mientras que los consumidores hombres son el 36 %, esto sucede porque las mujeres tienden a tener una naturaleza consuntiva más alta que los hombres, resultados en consecuencia por lo reportado por Nugroho et al (2020) y Agustina et al (2021), las amas de casa, juegan un papel fundamental en la determinación y decisión de los alimentos consumidos por los miembros de su familia. La mayoría de los encuestados tienen entre 31-40 años con un porcentaje del 46% y La mayoría de los niveles de educación de los encuestados son técnico profesional con un total del 44%.…”

Section: Resultados Y Discusiónunclassified

Uso del análisis conjunto para estimar preferencias de consumo de leche de cabra en polvo en la Región de Coquimbo Chile

Flores

Reyes

Ojeda

2022

RVU

View full text Add to dashboard Cite

Los alimentos tradicionales pueden utilizar enfoques de la ciencia del consumidor para definir segmentos de mercado y rediseñar un producto, la presente investigación tiene como propósito, identificar las preferencias de los consumidores a partir de combinaciones de atributos de la leche de cabra en polvo de la Región de Coquimbo. En este estudio se empleó la metodología de análisis conjunto con comparación por pares. Los resultados evidencian que el atributo más valorado por los consumidores encuestados fue el origen del producto 26.667 %, prefiriendo un producto nacional al internacional, seguido del contenido de grasa 26.369 %, distinguiendo la leche descremada sobre la leche entera, luego el formato del producto 24.171 %, un formato pequeño, y finalmente el precio 22.793 %, como atributo menos significativo optando al de menor costo ($15.000 CLP). Los consumidores prefirieron la variante descremada que se adapta a niños y adultos, también el tamaño de envases pequeño (450 gr) ya que es más fácil de medir y consumir

show abstract

“…Thus, measures should be put in place to promote dairy goat milk as an alternative to dairy cow milk due to its high nutritive value (Turkmen, 2017;Jerop et al, 2014;Ali et al, 2010). Thus, measures should be put in place to promote dairy goat milk as an alternative to dairy cow milk due to its high nutritive value and potential (Bhattarai, 2014;Agustina et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

Marketing of dairy goat products in Kenya: A survey of the dairy products in selected supermarkets in Nyeri, Meru and Kiambu counties

Majiwa¹,

Geoffrey²,

Caroline³

2022

J. Agric. Ext. Rural Dev

View full text Add to dashboard Cite

Dairy goat farming is a significant source of income, particularly for low-income families. However, 75% of the dairy goat products business is still unorganized in Kenya, making its marketing difficult. This study surveyed dairy products in selected supermarkets in Nyeri, Meru and Kiambu counties. The purpose was to identify the types of dairy products sold in supermarkets, the sales preferences, reasons for stocking and not stocking the dairy goat products and perceptions about the dairy goat products. The study targeted all the supermarkets that sold dairy products, excluding those that did not sell dairy products or were not willing to be surveyed. A sample of 40 supermarkets and 5 milk dealers in the three counties was obtained through purposeful sampling. Close-ended questionnaires were administered to managers or appointees of the outlets. According to the findings, 10 types of dairy products were stocked by the outlets as follows: Raw cow milk (11%), pasteurized cow milk (87%), long life cow milk (82%), cow milk yoghurt (93%), ghee (24%), cow mil ice cream (67%), cow milk butter (31%), cow milk cheese (36%), cow sour milk (76%) and pasteurized goat milk. Out of the 45 supermarkets/milk vendors surveyed only 5 outlets sold the dairy goat products (pasteurized milk) which thus indicate the gap in the marketing of dairy goat milk and its products in the study counties. The dairy goat products were not stocked because the products were not available (63%), lack of customers' awareness (40%), they were not preferred by customers (18%) and high price (10%). The dairy goat milk was stocked due to customers' preferences (100%). The general perception of the supermarkets was that dairy goat milk was moderately preferred (36%), highly (4%) and not preferred (60%) mainly due to lack of customers' awareness. Thus, measures should be put in place to promote dairy goat milk as an alternative to dairy cow milk due to its high nutritive value and potential.

show abstract

Consumer Preferences toward Goat Milk

Cited by 6 publications

References 29 publications

Influencing Factors of Consumers’ Brand Preference of Powdered Milk

Influencing Factors of Consumers’ Brand Preference of Powdered Milk

Uso del análisis conjunto para estimar preferencias de consumo de leche de cabra en polvo en la Región de Coquimbo Chile

Marketing of dairy goat products in Kenya: A survey of the dairy products in selected supermarkets in Nyeri, Meru and Kiambu counties

Contact Info

Product

Resources

About