Consumer product label information processing: An experiment involving time pressure and distraction

Heroux, Lise; Laroch, Michel; McGown, K.L.

doi:10.1016/0167-4870(88)90051-7

Cited by 26 publications

(12 citation statements)

References 23 publications

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“…For example, it has been found that recall probability for a given warning decreases as the number of warnings presented increases (Rothstein 1985). There is also evidence that consumers restrict the amount of information they process from product labels (for review, see Heroux et al 1988).…”

Section: Number Of Warningsmentioning

confidence: 97%

Risk and effectiveness criteria for using on-product warnings

et al. 1995

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A variety of potential hazards can be identified for nearly any consumer product, often more than can be practically or effectively addressed with warning labels. Published standards and guidelines for warnings do not offer a reasonable basis for limiting the number and length of warning labels. This paper proposes criteria for the use and design of warning labels based on effectiveness research, accident data, and product-associated risk.

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Section: Number Of Warningsmentioning

confidence: 97%

Risk and effectiveness criteria for using on-product warnings

et al. 1995

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“…Food label research by Cole and Balasubramanian (8) pointed to age-related abilities or dispositions as characteristics that affect the way label information is processed. Age has also been shown to relate to the amount of label information that can be recalled from memory by a consumer for several types of products (9). Thus, at a minimum, background consumer characteristics sometimes have a direct effect on label-related information processing.…”

Section: Factors Influencing Label Comprehensionmentioning

confidence: 99%

Consumer Comprehension of Efficacy Data in Four Experimental Over-The-Counter Label Conditions

Grisaffe

Shellabarger

1997

Drug Information J

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Recently marketed over-the-counter (OTC) drugs include efficacy data in their labeling/ packaging. A mall intercept methodology was used with a hypothetical antacid product to investigate consumer comprehension of such efficacy data under four experimental label conditions. Consumers who were given no efficacy data were inaccurate in predicting the drug's effectiveness. People who were given efficacy data were much more accurate, but their accuracy depended upon which experimental label they received. A textpresentation showed some advantage over graphical presentations. Other analyses point to a logical chain of effects from demographic and label characteristics, to cornprehension and anticipation of eficacy, to purchase intentions. A model is presented which summarizes this chain of effects. This study has practical implications for consumers, the Food and Drug Administration (FDA), and manufacturers of OTC drug products. In fairness to the consumer, the ultimate link to purchase intention dictates label conditions that maximize comprehension and foster accurate anticipation of personal efficacy.

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“…A third stream of research includes work from the field of information design, specifically developing readable and usable consumer notices (Culnan and Milne 2001; Héroux, Larouche, and McGown 1988; Keller and Staelin 1987; Moorman 1996; Payne, Bettman, and Johnson 1994; Roe, Levy, and Derby 1999; Russo 1988; Wogalter, DeJoy, and Laughery 1999). The fields of information design and decision research share a similar perspective on how consumers develop decision strategies.…”

Section: Previous Researchmentioning

confidence: 99%

Designing Evidence‐based Disclosures: A Case Study of Financial Privacy Notices

Garrison¹,

Hastak

Hogarth³

et al. 2012

Journal of Consumer Affairs

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Disclosure is a key component of consumer protection policy. By informing consumers about a product or service, disclosures can help consumers understand product features and shop among products and providers to find the combination of features and price that best meets their needs. For example, the Gramm-Leach-Bliley Act (GLBA, 15 U.S.C. 6801-6809) provides for disclosures of information-sharing practices of financial institutions and, in some cases, requires that these institutions offer consumers the opportunity to limit some of this sharing. Using these disclosures as a case study, this paper explores how research can help policymakers shift from a perspective of developing disclosures that are in technical compliance with the law to one of developing disclosures that consumers pay attention to, understand and use in their decision making.

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Consumer product label information processing: An experiment involving time pressure and distraction

Cited by 26 publications

References 23 publications

Risk and effectiveness criteria for using on-product warnings

Risk and effectiveness criteria for using on-product warnings

Consumer Comprehension of Efficacy Data in Four Experimental Over-The-Counter Label Conditions

Designing Evidence‐based Disclosures: A Case Study of Financial Privacy Notices

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