2017
DOI: 10.1016/j.meatsci.2017.02.015
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Consumer profile analysis for different types of meat in Spain

Abstract: It is important to analyse the consumer profile of each type of meat to better adapt the marketing mix to each one. To this end, we examined the average consumption frequency of different types of meat based on two methodologies: consumer segmentation using the foodrelated lifestyle (FRL) framework, giving rise to 4 segments, and analysis of socio-demographic profiles. The variables used were: sex, age, educational level, social class, number of people in the household, presence of children younger than 18 in … Show more

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Cited by 58 publications
(58 citation statements)
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“…very often. This equivalence has been applied in previous studies (Escribá-Pérez et al, 2017). The ANOVA was carried out both for households with and without children under 18 yr of age, and in households in which minors consumed and did not consume rabbit meat.…”
Section: Discussionmentioning
confidence: 99%
“…very often. This equivalence has been applied in previous studies (Escribá-Pérez et al, 2017). The ANOVA was carried out both for households with and without children under 18 yr of age, and in households in which minors consumed and did not consume rabbit meat.…”
Section: Discussionmentioning
confidence: 99%
“…A food-related lifestyle comprises of five cognitive categories, namely: ways of shopping; quality aspects for evaluating food products; cooking methods; consumption situations; and purchasing motives. The FRL approach appears to be a very useful way of segmenting food consumers (Bernués et al, 2012;Escriba-Perez et al, 2017;Ripoll et al, 2015;Sorenson et al, 2011;Thøgersen, 2017;Torrissen and Onozaka, 2017), and to the best of our knowledge, there are no published studies on the meat consumption of Kosovar consumers that use this method. Thus, this study aims to: (i) describe Kosovar consumers' characteristics, attitudes and preferences related to meat products; (ii) segment consumer groups according to their food related lifestyle; and (iii) provide insight information about Kosovar consumers' preferences for meat and suggest possible strategies for policy makers, the food industry and the marketer.…”
Section: Introductionmentioning
confidence: 99%
“…Meat consumption patterns are unpredictable due to constant changes in consumer behaviour towards meat and other food products [11]. For consumers to willingly purchase and consume a particular meat product, their perceptions of it must be positive [12].…”
Section: Introductionmentioning
confidence: 99%
“…If consumers have a negative perception of any meat product, their purchasing behaviour will be affected negatively [12]. Besides the price of the product, factors such as appearance, convenience, and perceived quality as well as safety [19,20], social, individual, economic, and cultural aspects influence decisions made in the market place [11]. Hence, consumers are leaning towards food products that benefit their well-being.…”
Section: Introductionmentioning
confidence: 99%