Consumer purchase intention towards a quick response (QR) code for antibiotic information: an exploratory study

Bradford, Hollie; McKernan, Claire; Elliott, Chris; Dean, Moira

doi:10.1038/s41538-022-00136-4

Cited by 8 publications

(7 citation statements)

References 49 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Intention to buy meat produced without the preventive use of antibiotics was measured by asking participants to indicate their degree of agreement with two statements adapted from Bradford et al [ 54 ]: “I intend to buy meat produced without the preventive use of antibiotics” and “I will look for meat produced without the preventive use of antibiotics” ( α = 0.75).…”

Section: Methodsmentioning

confidence: 99%

“…Research so far has mainly focused on investigating consumers’ knowledge about, perceptions of, and attitudes towards the overall use of antibiotics in food animals [ 54 – 65 ]. The results of these studies suggested that, although having little knowledge about antibiotic use in food animals and its contribution to antibiotic resistance, consumers somehow believed antibiotics are widely used in livestock industries and concerned about it [ 54 – 60 , 62 , 63 ]. Moreover, the public concern about overall antibiotic use in food animals has facilitated the purchase demand and higher willingness to pay for animal-derived food produced without any use of antibiotics [ 66 , 67 ].…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

The effect of information provision on consumers’ risk perceptions of, support for a ban, and behavioral intention towards the preventive use of antibiotics in food animals

Zhou,

Zhang,

van Klinken

et al. 2024

BMC Public Health

View full text Add to dashboard Cite

Background Antibiotics have been widely used in feed and drinking water for food animals to prevent them from getting sick. Such preventive use of antibiotics has become a contributor to increasing antibiotic resistance and thus poses threats to human health. However, consumers have little knowledge about this practice and the associated health risks of increasing transmission of antibiotic residues and antibiotic resistant bacteria. This study aimed to examine the effect of information provision on consumers’ risk perceptions, support for a ban, and behavioral intention regarding the preventive use of antibiotics in food animals. Especially, the study sought to test two competing hypotheses which were informed by two theoretical perspectives of fear appeal theory — the linear model and the plateau effect model. The former suggested that providing information on the health risks of both antibiotic residues and antibiotic resistant bacteria would have a stronger effect compared to providing information on only one of them, while the latter posited that providing information on both risks might not have additional influence, as the effect of information on either risk could reach the plateau. Methods An experimental study with four conditions was conducted where participants read different information on the health risks associated with the preventive use first and then answered questions regarding consumers’ risk perceptions, support for a ban, and behavioral intention regarding the preventive use. Condition 1 was the control condition, where basic information about antibiotics, antibiotic resistance, and the preventive use was provided. Condition 2 and Condition 3 further added information on the health risk of antibiotic residues (Condition 2) and antibiotic resistant bacteria (Condition 3) due to the preventive use, respectively. Condition 4 provided all information contained in the first three conditions. Results The results showed that compared to participants in the control condition, participants in Conditions 2-4 reported higher risk perceptions, stronger support for a ban on the preventive use, and a higher intention to buy meat produced without the preventive use of antibiotics. However, there were no significant differences in these factors between Conditions 2-4, indicating that providing information on the health risk of either antibiotic residues, or antibiotic resistant bacteria, or both, has similar effect on these variables. That is, the hypothesis based on the plateau effect model was supported. Conclusions The findings suggested that informing the public with the health risk of either antibiotic residues or antibiotic resistant bacteria associated with the preventive use is effective enough to reach plateau effect in increasing risk perceptions, support for a ban, and behavioral intention, which has important implications for policymakers and livestock industries to develop effective communication strategies to promote responsible antibiotic use in food animals.

show abstract

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The effect of information provision on consumers’ risk perceptions of, support for a ban, and behavioral intention towards the preventive use of antibiotics in food animals

Zhou,

Zhang,

van Klinken

et al. 2024

BMC Public Health

View full text Add to dashboard Cite

show abstract

“…In comparison, the absolute WTPs for the traceability QR code and PDO labels were nearly similar. However, besides providing only the locality and traditionality of the products, embedding traceability information in QR codes has more advantages than PDO labelling as it can help to convey more direct information to consumers such as information regarding antibiotic use (Bradford et al, 2022), free of child labour (Lafargue et al, 2022) and other sustainability claims (Bashir, 2022). Furthermore, consumers' awareness and knowledge of the certification schemes can be limited as proven in the case of PDO in several countries (Grunert and Aachmann, 2016).…”

Section: Bivariate Correlations With Consumer Ethnocentrismmentioning

confidence: 99%

“…The adoption of QR codes on food packaging has been studied using the Theory of Planned Behaviour (Bradford et al ., 2022; Ozkaya et al ., 2015) and Technological Acceptance Modelling (Kim and Woo, 2016), which have primarily focussed on explaining the intention to adopt QR codes. Kim and Woo (2016) demonstrated that consumers are more willing to scan a QR code on food packaging if they perceive the embedded information to be informative and helpful in their purchase decisions.…”

Section: Theoretical Background and Literature Reviewmentioning

confidence: 99%

Consumers’ valuation of blockchain-based food traceability: role of consumer ethnocentrism and communication via QR codes

Tran,

De Steur,

Gellynck

et al. 2024

BFJ

View full text Add to dashboard Cite

PurposeThis study aims to investigate the impact of consumer ethnocentrism on consumers' evaluation of blockchain-based traceability information. It also examined how the use of quick response (QR) codes for traceability affects consumers' evaluation of traceable food products.Design/methodology/approachAn online choice experiment was conducted to determine consumers' evaluation of the blockchain-based traceability of Feta cheese with a quota sample of 715 Greek consumers. Pearson bivariate correlation and mean comparison were used to examine the relationship between consumer ethnocentrism and QR use behaviour. Random parameter logit models were employed to examine consumers’ valuation of the examined attributes and interaction terms.FindingsThe results show that ethnocentric consumers are willing to pay more for blockchain-based traceability information. Ethnocentric consumers tend to scan QR codes with traceability information. Spending more time reading traceability information embedded in QR codes does not lead to a higher willingness-to-pay (WTP) for traceable food products.Practical implicationsThe findings suggest that patriotic marketing messages can draw consumers' attention to blockchain-based traceability information. The modest WTP for and low familiarity with blockchain-based traceability systems raise the need for educating consumers regarding the benefits of blockchain in traceability systems.Originality/valueThis is the first study to provide timely empirical evidence of a positive WTP for blockchain-based traceability information for a processed dairy product. This study is the first to attempt to distinguish the effects of the intention to scan QR codes and reading information embedded in QR codes on consumers’ valuation of food attributes.

show abstract

“…QR codes serve as a link between physical products and digital information, and are deemed advantageous tools for augmenting consumer empowerment. Consumers promptly access a wealth of information through a smartphone scan of QR codes, which enables them to evaluate the authenticity and safety of a product [68][69][70][71].…”

Section: Qr Codes-based Intelligent Biosensorsmentioning

confidence: 99%

Intelligent Biosensors Promise Smarter Solutions in Food Safety 4.0

Chen,

Wang,

Zhang

et al. 2024

Foods

View full text Add to dashboard Cite

Food safety is closely related to human health. However, the regulation and testing processes for food safety are intricate and resource-intensive. Therefore, it is necessary to address food safety risks using a combination of deep learning, the Internet of Things, smartphones, quick response codes, smart packaging, and other smart technologies. Intelligent designs that combine digital systems and advanced functionalities with biosensors hold great promise for revolutionizing current food safety practices. This review introduces the concept of Food Safety 4.0, and discusses the impact of intelligent biosensors, which offer attractive smarter solutions, including real-time monitoring, predictive analytics, enhanced traceability, and consumer empowerment, helping improve risk management and ensure the highest standards of food safety.

show abstract

Consumer purchase intention towards a quick response (QR) code for antibiotic information: an exploratory study

Cited by 8 publications

References 49 publications

The effect of information provision on consumers’ risk perceptions of, support for a ban, and behavioral intention towards the preventive use of antibiotics in food animals

The effect of information provision on consumers’ risk perceptions of, support for a ban, and behavioral intention towards the preventive use of antibiotics in food animals

Consumers’ valuation of blockchain-based food traceability: role of consumer ethnocentrism and communication via QR codes

Intelligent Biosensors Promise Smarter Solutions in Food Safety 4.0

Contact Info

Product

Resources

About