Consumer Purchase Intention

Hanjani, Giovani Antania; Widodo, Arry

doi:10.31104/jsab.v3i1.90

Cited by 9 publications

(9 citation statements)

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“…According to Ajzen (2005), intention is a behavioral tendency up to a specific time and opportunity realized as a form of action. Meanwhile, Kotler & Keller (2021) stated that purchase intention is a form of behavior from consumers who wish to buy or choose a product based on their experience, use, and desire (Hanjani et al, 2019). A consumer purchase intention is defined as a consumer who considers future products, makes repeat purchases, and returns to their preferences.…”

Section: Purchase Intentionmentioning

confidence: 99%

“…However, indepth research that explains consumer arguments for consuming environmentally friendly products is still minimal. Previous research related to this topic attempted to explore the influence of environmental concern towards consumer green purchase intention in Indonesia with positive findings (Amalia et al, 2021b;Huda et al, 2023), price fairness towards attitudes that positively related to green purchase intention (Eles & Sihombing, 2017), green marketing mix towards attitudes that have a positive and significant effect on green product purchase intention (Kartawinata et al, 2020), green advertising towards purchase intention (Amallia et al, 2021), Pro-environmental self-identity positively influences both readiness to be green and purchase intention (Arli et al, 2018;Huda et al, 2023), consumption value (functional, emotional, and epistemic value) positively and significantly affects purchase intention (Rizkalla & Setiadi, 2020), Theory of Planned Behavior (TPB) Attitude toward green products had a positive effect with significant results on the purchase intention of young consumers (Sutikno et al, 2020), green brand in the good category and green knowledge in pretty good categories have a significant influence on purchase intention (Hanjani et al, 2019). From this research, no one has focused research on the topic of sustainable packaging, although the packaging is the most significant potential source of environmental pollution from a product.…”

Section: Introductionmentioning

confidence: 99%

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Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product

Gunawan,

Amalia,

Ramadhan

et al. 2024

JMI

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Sustainable packaging in the F&B industry is now widely used and developed by companies to address climate change issues or reduce costs and increase consumer product value. However, targeted consumers do not always buy products in sustainable packaging for various unknown reasons. The originality of this study is the creativity of young adults as participants, as most researchers do not have a deeper understanding of why consumers are most likely and least likely to purchase sustainably packaged products. It is a consumer survey. In addition, this study contributes to a comprehensive understanding of young adult consumers, purchasing intent, and awareness of sustainable packaging of F&B products. The purpose of this qualitative study was to thoroughly investigate why consumers are most likely and least likely to purchase sustainable packaged F&B products. Twenty-two young adult consumers aged 18-24 were asked the open-ended questions to gain a more in-depth understanding of the topic under the study. Most participants associate sustainable packaged F&B products with price, quality, and appearance as reasons for deciding whether to buy the product. However, some participants also mentioned digital marketing efforts: social media marketing, influencer use, and trend tracking, as reasons for being involved in the product. This study suggests that companies are leveraging digital and traditional strategies to create a complete green marketing mix that reaches a broader range of customers.

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Section: Purchase Intentionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product

Gunawan,

Amalia,

Ramadhan

et al. 2024

JMI

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“…Thirdly, preferential interest pertains to the consumers who aim to choose a particular product as their first choice during shopping activities. Finally, exploratory interest is observed when consumers aim to gather more information about a product before making the purchase [29].…”

Section: E Purchase Intentionmentioning

confidence: 99%

The Impact of Perceived Value and Attitude towards Purchase Intention at Sambel Branding Restaurant

Debora,

Aprianingsih

2023

ijcsrr

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Sambal is a traditional Indonesian spice that has been an essential component of Indonesian cuisine for centuries. Today, it is considered a staple spice in all Indonesian dishes. The popularity of sambal has attracted many new restaurants of varying scales to enter the spicy food market and utilize the “Sambel” brand as their restaurant attraction. Jakarta, which is one of the eight primary cities in Indonesia, ranks fourth with the most restaurant dine-in visits in 2022. As per the data provided by the Central Statistics Agency (BPS), there are 6,780 restaurant units in Indonesia of medium to large scale. Jakarta secures the top spot as the province with the most medium-scale restaurants in Indonesia, with 3,062 units in 2021. Sambel Korek DNO is one of the dining places in Jakarta with the Sambel, the central outlet is located in Sumur Batu Kemayoran. This establishment is the highest contributor to the sales of Sambel Korek DNO as compared to other establishments. The significant consumption levels of Jakartans and their fondness for spicy cuisine drive new entries to launch their street food stalls, small establishments, and restaurants under the Sambel brand, causing an increase in competition. However, the sales of DNO Korek Sambal did not meet the target this year due to a decline in the number of customers dining at this outlet. This could be attributed to low brand awareness, as many other eateries also use the “Sambel” branding. Additionally, customers’ perception of quality may be influenced by the similarity in offerings with other major players in the “Sambel” market, such as Waroeng SS and Sambal Bakar Indonesia. This research wants to analyze whether perceived value and attitude could mediate brand awareness and perceived quality toward purchase intention for potential customers and existing customers. This research is conducted using SPSS and PLS-SEM. Resulting that Attitude has no mediating effects on brand awareness and perceived quality towards purchase intention. However, perceived quality has mediating effects on brand awareness and perceived quality towards attitude, which has a significant influence on purchase intention.

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“…The corporate image is perceived as the very quality of the products or services offered, so its constitution affects the perceived quality in categories related to the influence of trends that raise consumer expectations regarding a certain product or service. 33–35 In this context, image has a positive and significant effect on perceived quality.…”

Section: Relationship Between Image and Perceived Qualitymentioning

confidence: 99%

Analysis of the effects of store image, trust and perceived quality on consumption habits of textile products in the COVID-19 pandemic

Roldán

Florencio

et al. 2022

Textile Research Journal

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Consumer clothing presents behaviors defined by pre-established trends and patterns in contemporary societies, and in general the consumption of textile products follows this trend. However, as a result of the COVID-19 pandemic and the restrictions perpetuated as a consequence of it, the consumption of textile products has been affected throughout the world. Under this premise, the objective of this research is to analyze the effect of store images, trust and perceived quality on the habits of the textile consumer in the context of the COVID-19 pandemic, for which, firstly, a review of the literature was carried out regarding the variables of the habits of the textile consumer and their relationship with the store image, trust and perceived quality, for which documents from academic search engines were taken into account, such as Scopus, Web of Science, ResearchGate and Google Scholar. On the other hand, a survey was conducted among textile consumers in Ecuador. The measurement tool was completed by 500 participants. In this way, the survey was conducted virtually through Google Forms and through the use of IBM SPSS software. The sampling technique consisted of convenience sampling. For the specific case of this investigation, it was decided to opt for the use of 500 valid questionnaires. This allowed one to propose a model of structural equations based on constructs associated with reference investigations. The main results of this research confirmed that there is a positive impact of the image of the trusted establishment on the product, as well as a positive impact on the general perceived quality of consumption habits (comparison) and on the effect of the quality of perceived service in consumption habits (planning).

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Consumer Purchase Intention

Cited by 9 publications

References 0 publications

Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product

Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product

The Impact of Perceived Value and Attitude towards Purchase Intention at Sambel Branding Restaurant

Analysis of the effects of store image, trust and perceived quality on consumption habits of textile products in the COVID-19 pandemic

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