Consumer Reaction to Hospital Mortality Data Respecting Heart Surgery

Marks, Ronald B.; Totten, Jeffrey W.

doi:10.1300/j043v07n01_06

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Consumer Perceptions1

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1995

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“…Consumers have also indicated that mortality data would affect both their attitude and intention toward hospital choice (Marks and Totten 1990). Mortality statistics have been shown to influence hospital choice for those undergoing cardiac surgery (Marks and Totten 1992).…”

Section: Consumer Perceptionsmentioning

confidence: 99%

An Analysis of the Hospital-Patient Marketing Relationship in the Health Care Industry

Paul

Honeycutt²

1995

Journal of Hospital Marketing

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For many years hospitals have viewed patients paternalistically and failed to address many customers' needs and wants in the health care market. Early attempts at marketing by hospitals were haphazard and focused primarily upon advertising and public relations. Through a review and discussion of documented hospital marketing practices, the hospital-patient marketing relationship is examined. Conclusions about hospital marketing practices and suggestions for future research are also provided. [Article copies available from The Haworth Document Delivery Service: 1-800- 342-9678.]

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Section: Consumer Perceptionsmentioning

confidence: 99%