Consumer readiness for green consumption: The role of green awareness as a moderator of the relationship between green attitudes and purchase intentions

Breaking Conventional Eating Habits: Perception and Acceptance of 3D-Printed Food among Taiwanese University Students

“…Positive attitudes towards a behavior typically result in a higher inclination to performance, whereas negative attitudes lead to a lower inclination. Research corroborates the idea that green attitudes significantly affect an individual’s sustainable purchasing intent [ 26 ]. Specifically, consumers who place a high premium on health often exhibit a positive attitude towards organic food, escalating their intent to purchase [ 27 , 28 , 29 , 30 ].…”

“…This study meaningfully contributes to the discourse on consumer behavior, particularly highlighting the emergent inclination towards sustainable purchasing practices, through the lens of 3D-printed food technology. Echoing Shehawy [ 26 ], we affirm that pro-environmental attitudes significantly influence sustainable behavioral intentions. This is also reflected in the seminal work of Ajzen’s theory of planned behavior [ 23 ], which posits that behavioral intentions are driven by attitudes, subjective norms, and perceived behavioral control.…”

Assessing Consumer Behavior in Sustainable Product Markets: A Structural Equation Modeling Approach with Partial Least Squares Analysis

“…Positive views of green products' environmental benefits, durability, and long-term cost savings might influence consumers' buying decisions, even if they cost more. Negative price and value perceptions may prevent customers from buying sustainably, emphasizing the need to know how price attitudes affect green purchase intention [38]. Hence, the following hypothesis is proposed: H6: Attitude mediates the relationship between price and value perception and green purchase intention.…”

Investigating the role of green behavior and perceived benefits in shaping green car buying behavior with environmental awareness as a moderator

“…They have focused on factors like carbon footprints, lower running costs [ 13 ], energy use, environmentally friendly behavior, etc. Although researchers have explored the factors necessary for environmentally friendly buying behavior [ 14 ], a significant gap exists in addressing the issues in the adoption of EVs in Pakistan and Saudi Arabia. This research aims to integrate behavioral, technological and awareness into a single framework and their impact on buying behavior of green cars in China, Pakistan and Saudi Arabia.…”

“…Similarly, there have been researches on the relationship of perceived benefits and green purchases [ 20 ]. In addition, the role of environmental awareness has also attracted a lot of researchers and has a significant role in green purchases [ 14 ]. With each passing day, pro-environmental behaviour [ 21 ] is becoming more important due to the necessity of addressing ecological issues and promoting sustainability [ 22 ], especially regarding consumer decisions like buying green cars.…”