“…Scholars have used BRT in the context of online services , which includes mobile learning apps (Pillai and Sivathanu, 2018), mobile-banking (Gupta and Arora, 2017a), mobile shopping (Gupta and Arora, 2017b), beauty box subscription (Sivathanu, 2018a), and internet of things-based wearables (Sivathanu, 2018b). Similarly, BRT has been used in contexts such as charity , which includes apparel donation (Park et al, 2017), monetary donations (Chatzidakis et al, 2016), non-profit volunteering (Arli and Lasmono, 2015; Briggs et al, 2010); sustainability , which includes sustainable transportation (Claudy and Peterson, 2014; Peterson, and Simkins, 2019), renewable energy systems (Claudy et al, 2013, sustainable clothing (Diddi et al, 2019); and employee behavior , which covers error reporting (Russo et al, 2015), technological change (Vakola, 2016), turnover and relocation (Westaby, 2005), and whistleblowing (Oh and Teo, 2010). Other BRT studies are related to binge drinking (Norman et al, 2012), entrepreneurship (Miralles et al, 2017), innovation (Claudy et al, 2015), leadership decision-making (Westaby et al, 2010), organic food (Ryan and Casidy, 2018), and performance enhancement drugs (Lazuras et al, 2017).…”