Consumer resistance to mobile health consultation: the role of IT affordances and IT identity
Wenjing Zhang,
Mengdi Wang,
Dong Li
Abstract:PurposeAs the new frontier in online healthcare innovation, mobile health consultation (MHC) is transforming how traditional healthcare is delivered. Despite being known on a large scale for its benefits, MHC still faces consumer resistance. MHC is a technology-enabled service, so an in-depth analysis of consumer resistance from the perspective of technology is crucial to enhance service adoption. This study sought to determine the mechanism by which two information technology (IT)-specific traits – IT afforda… Show more
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