Consumer Responses to Corporate Social Responsibility (CSR) in China

Tian, Zhilong; Wang, Rui; Yang, Wenying

doi:10.1007/s10551-010-0716-6

Cited by 369 publications

(351 citation statements)

References 50 publications

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“…Consumer's trust of CSR moderates the effect between perceived CSR and corporate evaluation. [25] A Korean research detects the positive effect on consumer awareness of CSR on purchase intention [26]. Nevertheless, a Malaysia investigation shows that there exists just a weak connection between CSR and purchase intention so that there must be other more important purchase criteria [27].…”

Section: Research In Asiamentioning

confidence: 99%

“…This replicated a Chinese study from Tian, Wang and Yang. [25] Theoretical foundation is the Information Processing Theory, after what consumers perceive CSR information's, assess the truthfulness of the CSR actions, affect from this inference about the enterprises or their products and react to this in terms of purchase. This concept agrees with the important variables consumers' awareness of CSR, their trust of CSR, their company evaluation, their product association and finally their purchase intention in CSR consumer research.…”

Section: Literature Review Hypothesis Generation and Study Constructionmentioning

confidence: 99%

“…The last three variables are generally affected by the level of perceived CSR. [25] According to that:…”

Section: Literature Review Hypothesis Generation and Study Constructionmentioning

confidence: 99%

“…[25] Consumer awareness of CSR means the extent in which way consumers are aware of CSR in their consumption. Even this depends on country-specific political tradition, culture and economic development and varies throughout the countries; nevertheless consumers with a high level of CSR awareness should better understand these activities and show a more positive reaction to this than consumers with a lower awareness of CSR.…”

Section: Literature Review Hypothesis Generation and Study Constructionmentioning

confidence: 99%

“…[25] Consumer trust of CSR means consumer expectations that the enterprise which implemented CSR will act in a sincere and favorable way and fulfill the CSR actions and their commitments without opportunistic motives. Research has shown that trust of CSR affects attitudes responding to CSR.…”

Section: Literature Review Hypothesis Generation and Study Constructionmentioning

confidence: 99%

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Corporate Social Responsibility In Germany And Other Countries

Katharina

2014

Balkan Region Conference on Engineering and Business Education

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The issue of Corporate Social Responsibility in economy has its roots in the 1950s of the 20th century. Due to further development of globalization or the financial crisis, the discussion of this issue is more current than ever before. Nevertheless, the arrangement within single enterprises as well the perception, acceptance and behavior of the customers varies very strongly internationally. The aim of the paper is to identify how the phenomenon Corporate Social Responsibility represents itself, how it has changed and furthermore, in how far it has affected different economies and countries. The main aspects of the paper are investigation of this phenomenon from a customer view in Germany, as well as the comparison to other European nations, the Asian countries and the USA. At first, the development of the term Corporate Social Responsibility is revealed and defined in general. Accordingly, the establishment of Corporate Social Responsibility in USA, European and Asia is presented. Following, there are investigations from these countries regarding the consumer perception and behavior in relation to Corporate Social Responsibility. Finally, a German research project is presented, which has analyzed consumer perception and behavior in Germany. The work ends with a short conclusion. At that stage final results are still under development. The author will present them at the 5 th ICEBE.

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Section: Research In Asiamentioning

confidence: 99%

Section: Literature Review Hypothesis Generation and Study Constructionmentioning

confidence: 99%

“…The last three variables are generally affected by the level of perceived CSR. [25] According to that:…”

Section: Literature Review Hypothesis Generation and Study Constructionmentioning

confidence: 99%

Section: Literature Review Hypothesis Generation and Study Constructionmentioning

confidence: 99%

Section: Literature Review Hypothesis Generation and Study Constructionmentioning

confidence: 99%

See 3 more Smart Citations

Corporate Social Responsibility In Germany And Other Countries

Katharina

2014

Balkan Region Conference on Engineering and Business Education

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Corporate social responsibility in Indian banking sector: A moderated‐mediation approach linking corporate social responsibility to purchase intention

Hurrah,

Dar,

Gulzar

2023

Bus Strat Dev

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This paper aims to empirically examine the effect of corporate social responsibility (CSR) practices on the purchase intention of Indian banking customers. It also investigates the conditional indirect effect on purchase intention via customer trust. The data were collected using a questionnaire from 324 customers having bank accounts either in state bank of India or housing development finance corporation Bank. Conformity factor analysis was used to assure the reliability and validity of all constructs; structural equation modeling was used to testify the proposed hypotheses. This study reveals important findings first, CSR practices have a significant effect on purchase intention and customer trust; second, CSR awareness significantly moderates CSR and purchase intention relationship; and finally, the relationship between CSR and purchase intention (PI) via customer trust (CT) is significant using moderated mediation model. This study has been carried out using a sample of customers from the service industry, that is, state bank of India and housing development finance corporation banks. Similar analyses can also be conducted in other sectors of the economy. This study adds to the scarce literature on moderating role of corporate social responsibility awareness and the conditional indirect effect of CSR on purchase intention through customer trust.

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How commuting time influences hedonic consumption: The role of perceived stress

Huang

Zhan

Huang

et al. 2022

J of Consumer Behaviour

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The commuting cost has increased inevitably under the background of industrialization and urbanization, which has vital impacts on daily life. In this paper, we implement an empirical study to explore the impact of commuting time on hedonic consumption and the underline mechanism of perceived stress based on the data of CFPS 2014 (a national social tracking survey project). The Tobit regression combined with the Heckman two‐stage model is applied to correct the sample selection bias. The results show that the increase in commuting time will aggrandize residents' tendency and expenditure of hedonic consumption. Moreover, we conduct situational experiments as a supplement to verify the main effect and mediation mechanism to exclude alternative explanations. The mechanism analyses prove that the perceived stress caused by long commuting time is a possible mediator for hedonic consumption. This study enriches the relative studies on social influences of commute, especially proving that this social issue may provide some benefits for business practice.

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Consumer Responses to Corporate Social Responsibility (CSR) in China

Abstract: CSR, consumer responses, product category, demographics, China,

Cited by 369 publications

References 50 publications

Corporate Social Responsibility In Germany And Other Countries

Corporate Social Responsibility In Germany And Other Countries

Corporate social responsibility in Indian banking sector: A moderated‐mediation approach linking corporate social responsibility to purchase intention

How commuting time influences hedonic consumption: The role of perceived stress

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