Consumer’s Attitude Towards Green Products: An Empirical Investigation on Consumer Durables

Abstract

Promoting sustainable and eco-friendly consumption and production has been recognized as an important aspect of sustainable development, which depends on achieving long-term economic growth that is consistent with environmental and social needs in a country. Eco-friendly consumption and green production have become a priority sector for governments as the world transitions to more economically, environmentally, and socially sustainable patterns of development. The main purpose of the study was to identify information from consumers’ aspects. Meanwhile, examine the factors influencing on buying behaviors of green consumer durables in Sri Lanka during the past decade. The necessary data for the study was collected via a structured questionnaire provided to obtain the views of the employees who are working in both private and public sectors in the western province and examine how they are influenced by the purchasing green consumer durable products and their satisfaction and concern of green attitudes and purchase intention of eco-friendly product. A quantitative approach was adopted for the study by using a questionnaire and Samples were selected through a systematic sampling method.