Consumer’s Purchase Intention Towards Organic Products: How Social Media Advertising Exposure Frequency Influences Consumer Purchase Decision in the Organic Food Industry
Zijian Li
Abstract:In recent years, the demand for organic products has been on the rise, and consumers are increasingly interested in purchasing organic food products due to their perceived health benefits and environmental advantages. While the organic food industry has experienced significant growth in recent years, businesses within this industry are faced with the challenge of effectively reaching and engaging with their target audience to drive consumer behavior and increase purchase intention. The purpose of this study is… Show more
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