Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being

Milaković, Ivana Kursan; Miočević, Dario

doi:10.1108/jfmm-04-2021-0105

Cited by 19 publications

(15 citation statements)

References 69 publications

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“…The model was theoretically founded on the TPB (Ajzen, 1991). The TPB has been used in a wide range of disciplines and contexts, including shopping-related behaviours such as channel switching (Kursan Milaković and Miocevic, 2022;Madahi and Sukati, 2016;Pookulangara, Hawley and Xiao, 2011;Youn, Lee and Ha-Brookshire, 2021). Building on the study by Dennis et al (2016), the second model was also informed by the pro-social behaviour domain, which provided a theoretical framework to incorporate consumer altruism (Rapert, Thyroff and Grace, 2021) in the model, aiming to explain the lockdown shopping channel preferences.…”

Section: Empirical Models and Hypothesesmentioning

confidence: 99%

“…The model was theoretically founded on the TPB (Ajzen, 1991). The TPB has been used in a wide range of disciplines and contexts, including shopping‐related behaviours such as channel switching (Kursan Milaković and Miocevic, 2022; Madahi and Sukati, 2016; Pookulangara, Hawley and Xiao, 2011; Youn, Lee and Ha‐Brookshire, 2021). Building on the study by Dennis et al .…”

Section: Empirical Models and Hypothesesmentioning

confidence: 99%

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The Pandemic Consumer Response: A Stockpiling Perspective and Shopping Channel Preferences

Papagiannidis

Alamanos

Bourlakis

et al. 2022

British J of Management

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Covid-19 has changed consumer behaviour, probably forever. Initial consumer stockpiling led to stockouts, threat and uncertainty for consumers. To overcome shortages, consumers expanded their use of channels and many consumers started buying online for the first time. In this paper, we aim to address important research gaps related to consumer behaviour during the pandemic and especially stockpiling. Our paper starts by presenting the findings of our pre-study, which used social media to elicit or confirm potential constructs for our quantitative models. These constructs complemented the protection motivations theory to explain stockpiling behaviour, forming the basis for study 1, the stockpiling preparation stage and study 2, the effects of the Covid-19 pandemic disruptor on customer service logistics and lockdown shopping channel preferences. For studies 1 and 2 we gathered data via a UK online panel-structured questionnaire survey (n = 603). Results confirm that consumer-driven changes to supply chains emanate largely from consumer uncertainty. Lockdown restrictions led to consumers feeling socially excluded, but enhanced consumers' positive attitudes towards shopping online and increased consumers' altruism. In response, consumers stockpiled by visiting physical stores and/or ordering online. Lockdown restrictions led to feelings of social exclusion but, importantly, stockpiling helped to minimize consumer anxiety and fear and even increase wellbeing.

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Section: Empirical Models and Hypothesesmentioning

confidence: 99%

Section: Empirical Models and Hypothesesmentioning

confidence: 99%

The Pandemic Consumer Response: A Stockpiling Perspective and Shopping Channel Preferences

Papagiannidis

Alamanos

Bourlakis

et al. 2022

British J of Management

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“…15 Apart from that, an obvious transition from offline to online clothing buying was found during the COVID-19 pandemic. 16 Although fashionable outfits may improve self-image and alleviate body anxiety, 17 impulse purchase behaviour can induce a series of negative consequences, such as regret, excess spending, and debt risks. 18 Considering these negative consequences, it is important to identify which factors could promote or inhibit the impulse purchase behaviour of fashionable outfits among young females.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status

Xiao¹,

Liu²,

Wu³

2023

PRBM

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Purpose With the rise of social media, an increasing number of young females have focused more attention on their body image, leading to social appearance anxiety. Thus, the current study aimed to investigate a moderated mediation model of social appearance anxiety and online impulse purchases of fashionable outfits through self-control moderated by subjective socioeconomic status during the pandemic. Methods A total of 1651 female college students ( Age = 17–24, M age = 19.30, SD = 1.14) with more than one month of closed-off management experience completed self-report questionnaires concerning social appearance anxiety, self-control, online impulse purchases of fashionable outfits, and subjective socioeconomic status. Results After controlling for the potential influence of coronavirus stress, the results indicated that social appearance anxiety was positively related to online impulse purchases of fashionable outfits among female college students during the pandemic, mediated by self-control. Furthermore, subjective socioeconomic status moderated the indirect link between social appearance anxiety and the online impulse purchase of fashionable outfits. Specifically, subjective socioeconomic status buffers the negative effect of social appearance anxiety on self-control and the risk effect of low self-control on the online impulse purchases of fashionable outfits. Implications The current study deepens the research on the relationship between social appearance anxiety and online impulse purchases during pandemic periods; meanwhile, it provides evidence for preventing excessive online impulse purchases of fashionable outfits among young females.

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“…Everyone spend most of their time on SNS [153], it helps to communicate around the globe in such severe and stressful situation. According to many studies [154], excessive use of SNS leads to depression, anxiety, low self-esteem [155], addiction, inferiority and superiority complexes [156], a large amount of cost spending on online shopping and deliveries, through many surveys and questionnaire [157][158][159]. According to statistics of digital world report (https://…”

Section: Mental Health Riskmentioning

confidence: 99%

Social Networking Security during COVID-19: A Systematic Literature Review

Abid

Rizwan

Veselý

et al. 2022

Wireless Communications and Mobile Computing

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During the Covid-19 Pandemic, the usage of social media networks increased exponentially. People engage in education, business, shopping, and other social activities (i.e., Twitter, Facebook, WhatsApp, Instagram, YouTube). As social networking expands rapidly, its positive and negative impacts affect human health. All this leads to social crimes and illegal activities like phishing, hacking, ransomware, password attacks, spyware, blackmailing, Middle-man-attack. This research extensively discusses the social networking threats, challenges, online surveys, and future effects. We conduct an online survey using the google forms platform to collect the responses of social networking sites (SNS) users within Pakistan to show how SNS affects health positively and negatively. According to the collected response, we analyzed that 50% of the users use SNS for education purposes, 17.5% use it for shopping purposes, 58.2% use it for entertainment, 37.1% use it for communication, and 9.8% use it for other purposes. According to the response, the excessive use of SNS affects the health that 9.8% users face the physical threat, 42.8% user faces mental health issues due to excessive or inappropriate use of SN, and 50.5% users feel moral threat using Social sites. Finally, we conclude our paper by discussing the open challenges, conclusions, and future directions.

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Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being

Cited by 19 publications

References 69 publications

The Pandemic Consumer Response: A Stockpiling Perspective and Shopping Channel Preferences

The Pandemic Consumer Response: A Stockpiling Perspective and Shopping Channel Preferences

The Effect of Social Appearance Anxiety on the Online Impulse Purchases of Fashionable Outfits Among Female College Students During Pandemic Periods: The Mediating Role of Self-Control and the Moderating Role of Subjective Socioeconomic Status

Social Networking Security during COVID-19: A Systematic Literature Review

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