Consumer satisfaction with wooden furniture: an empirical study of household products produced by small and medium scale enterprises in Uganda

Consumers’ Preference on Imported and Locally Made Furniture in Dar es Salaam and Arusha, Tanzania

“…This might be due to the fact that the individual's satisfaction is related to the amount of income earned. This is supported by findings of a study conducted by Kizito (2009) who observed that consumer satisfaction decreased with increase in price, especially among less educated people who earned lower income. Thus, it can be said that furniture consumers' decisions on which type to buy are subjected to the available income and prices of the furniture.…”

“…The possible explanation for this is that simple/traditional/ casual design may be associated with low price which favours most low-income earners. Similarly, Kizito (2009) and Zziwa and Bukenya, Sseremba, and Kyeyune (2006) revealed that 60 per cent of the consumers preferred low-priced furniture design.…”

“…Kotler and Armstrong (2005) noted that firms that are slow to adjust to market changes are likely to lose their chances to enter into other markets and lose their market share in the local markets. Changing consumer preferences and liberalization of the economy are exposing furniture consumers to new products, especially from China and Malaysia (Kizito, 2009). The only way of survival for the majority of small-scale furniture manufacturers is to produce products that meet consumer needs.…”

The Influence of Consumption Values on Housing Furniture Satisfaction among Working Women in Jeddah, Saudi Arabia

“…Home furniture is an industry where consumer choose the products that could express themselves, addresses practical issues, and relates to consumer sentiment (Burnsed and Hodges, 2014). Home furniture allow consumers to "dress" their homes, as they do themselves, with fashion and lifestyle brands and products (Hasan, 2019 andKizito, 2009). Many homeowners refer to their homes furniture as their personal sanctuary, with an emphasis on comfort and safety and it can have evoked deep feelings within the house residents through bonding or achieving "relationships" with certain pieces (Ponder, 2013).…”

“…Many homeowners refer to their homes furniture as their personal sanctuary, with an emphasis on comfort and safety and it can have evoked deep feelings within the house residents through bonding or achieving "relationships" with certain pieces (Ponder, 2013). Kizito et al (2012) defined consumer satisfaction with furniture as ''the overall contentment felt by the consumer as a result of a furniture product fulfilling the consumers' expectations and needs in relation to the purpose for which the furniture product was purchased''. Thus, furniture must meet several criterial to ensure satisfaction to it users: it must be comfortable and fit for purpose, it should be practical for multi-purpose use, there should be enough space for furniture; it should be easy to maintain and, finally, and it should be affordable (Oztop et al, 2008;Nowakowski, 2019).…”