Consumer Search: An Extended Framework

Bloch, Peter; Sherrell, Daniel L.; Ridgway, Nancy M.

doi:10.1086/209052

Cited by 813 publications

(496 citation statements)

References 13 publications

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“…For instance, highly innovative consumers have low levels of perceived risk and high levels of purchasing willingness. Bloch et al (1986) find that individuals who engage more in ongoing information search are more likely to be opinion leaders; likewise, opinion leaders tend to be more innovative. According to Kirton's (1976) definition of innovativeness, highly innovative individuals prefer variation and are more inclined to accept new things.…”

Section: Moderating Effects Of Innate Consumer Innovativenessmentioning

confidence: 83%

“…Synthesizing the results of previous studies, here we divide perceived risk into 14 functional risk and emotional risk (Chaudhuri, 2000), and information search into pre-purchase search and ongoing search (Bloch et al, 1986). Next, we explore the various effects of different dimensions of perceived risk on information search behavior.…”

Section: Research Hypothesesmentioning

confidence: 99%

“…Pre-purchase search refers to a consumer's search for specific information in response to purchase demands, while ongoing search refers to a consumer's broader information-seeking behaviors aimed at maintaining and upgrading personal knowledge. Most prior research on information search was conducted in the non-innovative product context, and thus focused on pre-purchase search (Bloch et al, 1986). However, advances in information technology and the Internet have enabled companies to stimulate market interest before products are officially launched.…”

Section: Introductionmentioning

confidence: 99%

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The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness

Zhang

Hou

2017

JCM

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The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-pro t purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. Purpose -The purpose of the study is to explore the effects of two dimensions of perceived risk (functional and emotional risk) on two types of consumer information search (ongoing and pre-purchase search) in the context of innovative products and services, and examine the moderating effect of innate consumer innovativeness.Design/methodology/approach -The findings in this study are generated with a quantitative design using multiple linear regression model and residual centering method on data collected survey responses related to tablet PC adoption in an online community and laboratory experiment on online bike-renting services.Findings -The results show that functional and emotional risk influence on-going and pre-purchase search differently in innovative products and services context. On the one hand, functional risk affects on-going search negatively, whereas emotional risk affects on-going search positively; on the other hand, the effect of functional risk on pre-purchase search is not significant, and the effect of emotional risk on pre-purchase search is positive. Furthermore, these relationships are moderated by innate consumer innovativeness. For on-going search, consumer innovativeness moderates the negative effect of functional risk negatively and moderates the positive effect of emotional risk positively; for pre-purchase search, consumer innovativeness moderates negatively the positive effect of emotional risk on pre-purchase search.2 Originality/value -Unlike established products and services, innovative products and services possess some elements that are unfamiliar to consumers. Companies typically pre-release innovative products and services long before officially launching them on the market, enabling consumers to assess potential risks and seek information in advance, thereby priming the market. Since innovative products and services are becoming more ubiquitous, research on the impact of perceived risk on information search is crucial for marketers. The present work is designed to be the first to consider the effects of two dimensions of perceived risk (functional and emotional risk) on two types of consumer information search (ongoing and pre-purchase search), and the moderating effect of innate consumer innovativeness. The present research is therefore intended to make contributions to the literature on perceived risk, information search and innovation management.

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Section: Moderating Effects Of Innate Consumer Innovativenessmentioning

confidence: 83%

Section: Research Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness

Zhang

Hou

2017

JCM

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“…17 Finally, Bloch et a/. 18 found that consumers view malls as a place not only for shopping but also for other activities, such as entertainment, socialising with friends and browsing with no intentions of buying. These multiple motives inherent within a single shopping trip clearly indicate the entertaining capabilities of shopping.…”

Section: Motive For a Particular Shopping Tripmentioning

confidence: 99%

Shopping-centre attributes affecting male shopping behaviour

Lee¹,

Ibrahim

Hsueh-Shan³

2005

J Retail Leisure Property

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Although there is an extensive body of literature on shopper orientation and consumer behaviour, research relating to male shoppers has been neglected. This study attempts to provide in-depth insights into retailer factors that have an influence on male shopping enjoyment. In particular, men place great importance on attributes such as 'cleanliness of the shopping centre', 'high-quality customer service' and 'good product knowledge of sales personnel'. The results suggest that 'shopping-centre features', 'ancillary facilities', 'value-added features' and 'special events' are the broad retailer categories that are significant in affecting male shoppers' enjoyment. In addition, the weighted factor rating analysis shows that male shoppers consider the 'shopping-centre features' as relatively more important than the rest of the broad factors. The findings provide useful implications for retail management and marketing strategies.

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“…They are set to revolutionize the shopping behaviour of consumers and have an impact on their lifestyle. For most consumers shopping implies more than the fulfi lment of a task ( Bloch et al , 1986 ) and provides experiential and non-utilitarian values ( Sheth, 1983 ;Holbrook and Corfman, 1985 ;Babin et al , 1994 ;Buss, 1997 ;Wakefi eld and Baker, 1998 ;Arnold and Reynolds, 2003 ). Fiore and Kim (2007) suggest that a ' consumer ' s shopping experience vacillates between or enmeshes rational and hedonic elements ' .…”

Section: Introductionmentioning

confidence: 99%

Influence of hedonic and utilitarian values in determining attitude towards malls: A case of Indian small city consumers

Khare

2011

J Retail Leisure Property

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is Faculty in IIM-Rohtak, India. She has a MBA degree in Marketing and DPhil in International Management from University of Allahabad. Her research interests span over consumer behavior, retailing, services marketing and supply chain management. She has authored quite a few research papers in international and national journals.ABSTRACT Mall development, which was restricted to the bigger cities in India, is now making inroads to the mini-metros and smaller cities of the country. Change from traditional retailing formats to an organized multi-assortment format is expected to transform Indian consumers ' shopping behaviour. This research article examines the infl uence of hedonic and utilitarian shopping values on consumers ' attitudes towards malls in the smaller cities of India. Emotional and rational shopping motives are supposed to govern the consumer ' s attitude towards malls. The research was conducted in fi ve minimetropolitan cities in Northern India ( n = 325). ANOVA and multiple regression tests were administered to analyze the data. The results show that the hedonic and utilitarian values of small city consumers infl uenced their attitude towards malls. Results also showed the infl uence of age in consumers ' attitudes towards mall attributes.

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Consumer Search: An Extended Framework

Cited by 813 publications

References 13 publications

The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness

The effect of perceived risk on information search for innovative products and services: the moderating role of innate consumer innovativeness

Shopping-centre attributes affecting male shopping behaviour

Influence of hedonic and utilitarian values in determining attitude towards malls: A case of Indian small city consumers

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