Consumer segmentation based on convenience orientation and attitudes towards quality attributes of lamb meat

Bernués, A.; Ripoll, G.; Doblado, Begoña Panea

doi:10.1016/j.foodqual.2012.04.008

Cited by 119 publications

(143 citation statements)

References 22 publications

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“…The studies by Bredahl and Grunert (1997) and Bernués et al (2012) provide empirical support for the segments found in this study. Although the aims of the 3 studies are different, there are similarities among the segments obtained.…”

Section: Obtaining and Describing The Market Segmentssupporting

confidence: 84%

“…Researchers have tested and validated the FRL model in numerous countries (Buckley et al, 2007;Dimech et al, 2011;Grunert et al, 2011, Nie andZepeda, 2011;Rong-Da, 2014), confirming its suitability and validity as a useful tool for conducting research into consumers' food-related lifestyles. Notably, Bernués et al (2012) explained the drop in Spaniards' lamb meat consumption using the FRL model to segment the population of Aragón based on qualitative attributes of lamb meat and consumer attitudes and interest in convenience products. To adapt to each context, the FRL model may comprise a different number of items, with each dimension characterised using factors that make it possible to describe consumers' lifestyles.…”

Section: Introductionmentioning

confidence: 99%

“…To adapt to each context, the FRL model may comprise a different number of items, with each dimension characterised using factors that make it possible to describe consumers' lifestyles. Bernués et al (2012) used 18 dichotomous food-related lifestyle items that cover different ways of preparing food, consumption situations and purchasing behaviour. Schnettler et al (2012) chose 26 FRL items measured on a 7-point Likert scale.…”

Section: Introductionmentioning

confidence: 99%

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Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

2016

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Market segmentation divides the market into small groups of consumers who share similar characteristics. As all consumers within the same group have a common profile, marketing strategies can be adapted to target a specific type of consumer. Owing to the rapid changes in today's society, consumer lifestyle has become the ideal criterion for market segmentation. In this study, we employed the food-related lifestyle model, which scholars have shown to be suitable and valid in several countries. Using data from a survey (with 3.53% error), we segmented the Spanish food market based on consumers' food-related lifestyles. For each segment, we identified the consumer profile and analysed consumers' consumption of rabbit meat. Factor analysis and cluster analysis yielded 4 segments: (i) 'Unconcerned' (36.8% of the sample) mainly consists of male consumers. Consumers in this segment value neither the freshness nor the price/quality ratio of their food items and consume rabbit meat rarely (39.4%) or sporadically (29.3%).(ii) 'Cooks' (18.4%) predominantly consists of middle-aged women. Consumers in this segment are highly demanding and critical of the quality of food products. They like cooking and are regular consumers of rabbit meat (40.6%). (iii) 'Out-of-home consumers and convenience shoppers' (28.6%) mostly consists of consumers aged between 25 and 34 y old and contains a large proportion of upper-class consumers. Consumers in this segment prefer to eat out and consume convenience products. This segment has the second highest percentage of regular consumers of rabbit meat (36.9%). The segment also has the second highest percentage of consumers who rarely or never eat rabbit meat (43.9%). (iv) 'Rational purchaser with little interest in cooking' (16.2%) has the highest proportion of consumers aged 55 to 74 y old. Consumers in this segment have the least interest in cooking, the most interest in the purchasing process, and the lowest consumption of rabbit meat (51.1% consume little or no rabbit meat).

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Section: Obtaining and Describing The Market Segmentssupporting

confidence: 84%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

2016

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“…From the frequency distribution, the Chi-square method was used to compare the categorical variables to associate the socio-demographic characteristics of the respondents with the other variables collected (Bernués et al, 2012).…”

Section: Methodsmentioning

confidence: 99%

“…To study the relation between two categorical variables, a correspondence analysis was applied to the associations with significant differences in Chi-square test (Bernués et al, 2012). Through that methodology, we aimed at grouping the consumers interviewed according to the similarity of choices made at the time of purchase.…”

Section: Methodsmentioning

confidence: 99%

Relevance of brands and beef quality differentials for the consumer at the time of purchase

2017

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-The objective of this study was to identify the purchase habits and preferences of beef consumers, their level of knowledge on brands and products with quality differentials (certifications, packaging, premium lines), and the relevance of different attributes in the purchase decision, and to group consumers according to the profile of purchase decision. The methodology consisted of using an information-collecting instrument applied to 271 beef consumers. The data collected were analyzed using descriptive statistical analyses, chi-square analysis, and correspondence analysis, relating socio-demographic profile of the respondents with the other variables collected. Chi-square and correspondence analyses showed that younger consumers with lower levels of income and education are influenced by posters and advertisements at the point of sale, unaware of differentiated and branded products, and that they do not choose branded beef at the time of purchase. Consumers over 60 years showed a more conservative purchase profile, with no influence. The most valued attributes are appearance, price, and type of cut, being brand and certifications little relevant as tools to help decide the product purchase.

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The relationship between muscle α -tocopherol concentration and meat oxidation in light lambs fed vitamin E supplements prior to slaughter

González-Calvo

Ripoll

Gahete

et al. 2014

J. Sci. Food Agric.

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Consumer segmentation based on convenience orientation and attitudes towards quality attributes of lamb meat

Cited by 119 publications

References 22 publications

Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

Consumer segmentation based on food-related lifestyles and analysis of rabbit meat consumption

Relevance of brands and beef quality differentials for the consumer at the time of purchase

The relationship between muscle α -tocopherol concentration and meat oxidation in light lambs fed vitamin E supplements prior to slaughter

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