2009
DOI: 10.1111/j.1745-6606.2008.01126.x
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Consumer Self‐Confidence in Searching for Information

Abstract: Consumer behavior is often driven by the extent to which consumers feel confident regarding their decisions, which frequently hinge, especially in high‐stakes situations, on their information search. This article examines a multidimensional self‐confidence concept to explore how consumer self‐confidence influences information search. Findings of a mail survey document that high‐confidence consumers engage in more intensive search activities and that demographic patterns shape consumer self‐confidence scores. T… Show more

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Cited by 68 publications
(82 citation statements)
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References 95 publications
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“…Information search allows consumers to develop knowledge about brands and products so that they can evaluate them and make choices (Bei & Widdows, 1999;Brucks, 1985;Gaschler & Frensch, 2007;Loibl, Soo Hyun, Diekmann & Batte, 2009;Simonson, Huber & Payne, 1988). We examined whether the thoroughness, duration, and likelihood of search differ between compulsive and non-compulsive shoppers.…”
Section: Experimental Design and Proceduresmentioning
confidence: 99%
“…Information search allows consumers to develop knowledge about brands and products so that they can evaluate them and make choices (Bei & Widdows, 1999;Brucks, 1985;Gaschler & Frensch, 2007;Loibl, Soo Hyun, Diekmann & Batte, 2009;Simonson, Huber & Payne, 1988). We examined whether the thoroughness, duration, and likelihood of search differ between compulsive and non-compulsive shoppers.…”
Section: Experimental Design and Proceduresmentioning
confidence: 99%
“…La educación para el consumo no debería dejar de suministrar información, sino complementarla con el desarrollo de habilidades dirigidas a interactuar con el mercado de una forma eficiente. Como afirman Loibl et al (2009), el acceso a buena información sobre cómo invertir el dinero para la jubilación (¿qué casa comprar o la forma de financiarla?) puede ser poco útil si los consumidores carecen de la confianza y las habilidades personales necesarias para establecer una relación equitativa con el mercado.…”
Section: Discussionunclassified
“…Fast et al (1989) atribuyen la dificultad de tomar decisiones adecuadas de consumo al incremento significativo en la complejidad y número de bienes que ofrece el mercado, así como a las constantes innovaciones en los productos y las nuevas opciones sobre cómo y dónde pueden adquirirse. Esta idea va en concordancia con los resultados de varias investigaciones (Reifner & Herwig, 2003) que muestran que como consecuencia de una cantidad de información excesiva, su selección y procesamiento se convierten en tareas complejas y consumidoras de tiempo para la mayoría de las personas (Loibl, Cho, Diekmann, & Batte, 2009). Se ha sugerido que la cantidad de información que el consumidor promedio es capaz de procesar es limitada (Reifner & Herwig, 2003), condición que ha sido abordada en profundidad por diversos autores (Bettman, Luce, & Payne, 1998;Loibl et al, 2009), quienes concuerdan en que solo una pequeña parte de la información que rodea al producto es examinada cuidadosamente y usada en concordancia.…”
unclassified
“…The key objective of the study is indicate thata consumer's persuasion knowledge (PK), which is currently presented as one of the dimensions of CSC (Loibl et al, 2009;Bearden et al, 2001;Gerbinget al, 1994) can be used to predict a consumer's self-confidence (CSC) during the pre-purchase phase of consumer decision-making. More specifically, to confirm the relative influence of established dimensions of self-confidence, namely consumers' ability to search and acquire relevant information (IA); their ability to formulate an evoked set of products (i.e.…”
Section: Research Objectivementioning
confidence: 99%
“…In essence then, CSC reflects an individual's self-belief that he/she can handle specific marketplace decisions and transactions notwithstanding the associated emotions such as stress and frustration or enjoyment, satisfaction and excitement (Phau &Sari, 2004;. Inescapably, CSC is closely related an individual's product related consumer socialisation, specifically the product knowledge a person has acquired through prior exposure and experience, which influences an individual's information search, trust in particular products, brands and retailers as well as post purchase behaviour (Bearden et al, 2001;Clark et al, 2008;Loibl et al, 2009;Tam, 2004).…”
Section: Introductionmentioning
confidence: 99%