2016
DOI: 10.14367/kjhep.2016.33.3.83
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Consumer use of social media for food risk information: Survey findings in the United States and implications for the Korean context

Abstract: Objectives: This study aimed (1) to share findings from the U.S. on customer use of social media for information seeking and sharing about food recall risks, and (2) to discuss the implications of the findings for the context of food safety and risk communication in Korea. Methods: A cross-sectional survey was conducted with 1,026 social media users aged 18 years or older in the U.S., recruited from the Knowledge Network's nationally representative panel. Results: About 26 percent of respondents use… Show more

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