Consumer willingness to pay for beef grown using climate friendly production practices

Li, Xiaogu; Jensen, Kimberly L.; Clark, Christopher D.; Lambert, Dayton M.

doi:10.1016/j.foodpol.2016.09.003

Cited by 61 publications

(51 citation statements)

References 53 publications

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“…Concern for environmental problems is associated with positive appraisals of various less-meat initiatives among Belgian students [54]. Being sceptical about the seriousness of climate change is negatively associated with the perception of the idea of a meat-free meal per week [44], and with support for and willingness to pay for beef grown using climate-friendly production practices [63].…”

Section: Prior Topical Research: Factors Influencing Environmentally mentioning

confidence: 99%

Consumer Readiness to Reduce Meat Consumption for the Purpose of Environmental Sustainability: Insights from Norway

et al. 2018

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Food production is associated with various environmental impacts and the production of meat is highlighted as a significant source of greenhouse gas emissions. A transition toward plant-based and low-meat diets has thus been emphasised as an important contribution to reducing climate change. By combining results from a consumer survey, focus group interviews and an in-store field experiment, this article investigates whether Norwegian consumers are ready to make food choices based on what is environmentally sustainable. We ask how consumers perceive the environmental impacts of food consumption, whether they are willing and able to change their food consumption in a more climate-friendly direction, and what influences their perceptions and positions. The results show that there is uncertainty among consumers regarding what constitutes climate- or environmentally friendly food choices and that few consumers are motivated to change their food consumption patterns for climate- or environmental reasons. Consumers’ support to initiatives, such as eating less meat and increasing the prices of meat, are partly determined by the consumers’ existing value orientation and their existing consumption practices. Finally, we find that although providing information about the climate benefits of eating less meat has an effect on vegetable purchases, this does not seem to mobilise consumer action any more than the provision of information about the health benefits of eating less meat does. The article concludes that environmental policies aiming to transfer part of the responsibility for reducing greenhouse gas emissions to food consumers is being challenged by the fact that most consumers are still not ready to make food choices based on what is best for the climate or environment.

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Section: Prior Topical Research: Factors Influencing Environmentally mentioning

confidence: 99%

Consumer Readiness to Reduce Meat Consumption for the Purpose of Environmental Sustainability: Insights from Norway

et al. 2018

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“…In the case of animal welfare, Clark et al (2017) conducted a meta-analysis of 54 studies measuring willingness to pay (WTP) for animal welfare aspects, with 24 focusing on beef production, finding that there is an overall small positive WTP (0.63 standard deviations). Other studies focused on organic, free range, or environmentally friendlier meat production find positive price premiums ranging from 8 to 39%, with large variations related to socio-economic characteristics (Li et al 2016;Curtis et al 2012;Van Loo et al 2014). Nevertheless, none of these studies has been conducted in a developing country, particularly in the Latin American context, where the characteristics of both production systems and consumer segments differ substantially from those of developed countries, in spite that they represent more than 27% of global beef production and a comparable share of consumption (Food and Agriculture Organization of the United Nations [FAOSTAT], 2019; United States Department of Agriculture/ Foreign Agricultural Service, 2019).…”

Section: Introductionmentioning

confidence: 99%

Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums

et al. 2019

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To promote the adoption of more sustainable cattle production systems in Colombia (mainly silvopastoral systems with improved forages), some sector stakeholders have proposed the development of differentiated, higher value beef products. However, there have been no rigorous estimations of local market potential and consumer preferences for these hypothetical products yet. On the other hand, while there are clear efforts concerning the environmental impacts of cattle production, its animal welfare implications have taken a secondary place. This research attempts to evaluate the consumer's response to both the environmental and animal welfare aspects of more sustainable food systems by (i) determining the characteristics of a consumer segment for sustainably produced beef using contingent valuation methods and (ii) estimating the marginal willingness to pay (MWTP) for animal welfare compliance and the environmental benefits derived from sustainable intensification within the identified consumer segment, employing a Discrete Choice Experiment (DCE). In addition, the study estimates the effect of information on consumer's MWTP for environmentally friendlier beef. Results show that consumers within the identified segment are willing to pay on average 40.2% more for beef certified with both animal welfare and eco-friendly standards, with an increase of nearly 10% after being provided with information of the sector's environmental impacts. These findings support some of the current climate change mitigation strategies in the national cattle industry while highlighting relevant opportunities and trade-offs in the context of a developing country.

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“…Al indagar sobre el proceso de compra, el 47,74% compran carne bovina de las carnicerías, seguido por el 39,35% que compran de los supermercados. El 29,41% gastan más de 301.000 guaraníes/mes Li, Jensen, Clark & Lambert (2016) destacan que los consumidores de carne están dispuestos a pagar a más por aquella carne bovina producida en armonía con el medio ambiente, similar a lo observado en la presente investigación, esto hace presumir, que los consumidores están cada vez más conscientes sobre la importancia del sistema de producción bovina que contribuye con un ambiente más saludable y sin comprometer el bienestar de los animales.…”

Section: Resultados Y Discusiónunclassified

Percepción de la indicación geográfica en carne bovina y disposición a pagar

et al. 2019

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RESUMEN La búsqueda de productos agroalimenticios más saludables de origen sostenible y de una región geográfica específica está en aumento y representa un mercado interesante. En ese sentido, el objetivo de esta investigación fue identificar las percepciones de los consumidores sobre la carne bovina con indicación geográfica (IG) y la disposición a pagar por este atributo. Se realizó una encuesta electrónica a través de un cuestionario desarrollado en la plataforma virtual de Google Drive a través de Internet, con 465 consumidores durante 60 días, de diferentes regiones de Paraguay. La carne con IG todavía es desconocido por los consumidores. Si bien, sólo una minoría de consumidores está dispuesta a pagar a más por la carne con IG, es un nicho de mercado interesante que debe ser explorado. Con todo, este atributo puede ser una herramienta capaz de generar valor agregado, ofreciendo carne bovina de calidad diferenciada y única en la región. Palabras clave: calidad de la carne, carne certificada, perfil del consumidor, trazabilidad.

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Consumer willingness to pay for beef grown using climate friendly production practices

Cited by 61 publications

References 53 publications

Consumer Readiness to Reduce Meat Consumption for the Purpose of Environmental Sustainability: Insights from Norway

Consumer Readiness to Reduce Meat Consumption for the Purpose of Environmental Sustainability: Insights from Norway

Sustainable intensification of beef production in Colombia—Chances for product differentiation and price premiums

Percepción de la indicación geográfica en carne bovina y disposición a pagar

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