Consumer willingness to pay for community solar in New Jersey

Oluoch, Sydney; Lal, Pankaj; Bevacqua, Anthony; Wolde, Bernabas

doi:10.1016/j.tej.2021.107006

Cited by 7 publications

(6 citation statements)

References 34 publications

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“…The attributes and their corresponding levels were developed based on the need to account for key features of GPPs for co-firing conversion facilities. Length of contract (LC), variability of payments (VP), flexibility of contracts (FC), reduction of CO 2 emissions (RC), location of energy generation (LG), and the green pricing premium payment (GP) were the six selected attributes identified from previous studies as having a large impact on consumer choice [19,24,25,28,[43][44][45][46][47][48] (Table 1).…”

Section: Attributes and Corresponding Levelsmentioning

confidence: 99%

“…Some choice experiment studies have applied reduction of fossil fuel generation/reduction in CO 2 emissions attributes [19,43,44,47]. For our study, we have used reduction of CO 2 emissions (RC) as an attribute to measure of respondents' preference towards the level of co-firing with wood pellets and the overall appeal of environmental quality.…”

Section: Location Of Energy Generation (Lg)mentioning

confidence: 99%

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Consumer Preferences for Wood-Pellet-Based Green Pricing Programs in the Eastern United States

Oluoch,

Lal,

Susaeta

et al. 2024

Energies

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Co-firing wood pellets with coal is an attractive alternative energy generation method with economic, social, and environmental benefits for the US energy generation sector. One way to sustainably use wood pellets for co-firing is to create consumer-supported green pricing programs (GPPs). Our study surveyed residents of five states (Alabama, New Jersey, New York, Pennsylvania, and Virginia) to investigate preferences for the attributes of a hypothetical GPP. The study applied the Best Worst Choice method, which employs the Best Worst Scaling (BWS) and binary choice (BC) task. The BWS analysis showed that residents of all five states most value the flexibility of contracts, the location of energy generation, and the reduction of carbon emissions as attributes of GPPs. The BC analysis, however, showed that residents are willing to pay a premium for length of contract, followed by reduction of carbon emissions and variability of payments. This study shows that the adoption of optimal GPP attributes can create real customer value. The success of GPPs will depend on increasing enrollment and public support; hence, the next step will be to increase awareness levels and green consciousness through sensitization in the form of public education exercises and media campaigns. Such measures will serve to inform and educate residents on the benefits of GPPs and lessen the gap between intrinsic value and willingness to pay for select attributes.

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Section: Attributes and Corresponding Levelsmentioning

confidence: 99%

Section: Location Of Energy Generation (Lg)mentioning

confidence: 99%

Consumer Preferences for Wood-Pellet-Based Green Pricing Programs in the Eastern United States

Oluoch,

Lal,

Susaeta

et al. 2024

Energies

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“…The actual willingness to participate in community energy projects also correlates with the willingness to pay for renewable energy. Specifically focusing on community solar, [13] investigates the consumers' willingness to pay based on attributes such as proximity, reduction of fossil fuel usage, environmental quality, and energy cost savings. In order to derive lessons-learned, [14] examine the development of shared solar initiatives in the recent history of US energy policy.…”

Section: State-of-the-artmentioning

confidence: 99%

A framework to estimate the large-scale impacts of energy community roll-out

Fina

Monsberger

Auer

2022

Heliyon

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“…2 Community solar has the ability to upsurge solar access and ameliorate financial feasibility in comparison to host-owned/conventional, commercial solar and third-party ownership model. 6 Community solar allows citizens to achieve economies of scale 4,7,8 and complementary lower costs makes it feasible for citizens who are incapable and unwilling to install solar panels on their property. 6 Community solar requires the host (site to install solar PV), the developer (someone who invests in), the subscribers (someone to dispense ongoing costs and benefits of the arrangement) and mechanisms like virtual net metering to provide benefits to subscribers.…”

Section: Background Of Community Solarmentioning

confidence: 99%

“…6 Community solar requires the host (site to install solar PV), the developer (someone who invests in), the subscribers (someone to dispense ongoing costs and benefits of the arrangement) and mechanisms like virtual net metering to provide benefits to subscribers. 6 Community solar prefers arrays located in/near the community, serves by providing electricity to subscribers, 7,8 which creates an opportunity for more citizens with poor rooftop quality for installing solar PV to participate in the solar PV market, 6,9,10 and share the environmental and financial benefits. 11 Moreover, from an environmental perspective, Sinha et al 12 mentioned that solar products can be recycled cost-effectively, thus lessening solid waste buildup.…”

Section: Background Of Community Solarmentioning

confidence: 99%

Analysis of barriers affecting the adoption of community solar from consumer's perspective: A hybrid ISM-DEMATEL approach

Thakur

Wilson

2022

Energy & Environment

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Community solar has the capability to broaden solar accessibility and convalesce financial feasibility in comparison to conventional and commercial solar options and holds the potential to be part of the energy mix. Community solar avails ingress and affordability to solar power for those who may not be able to exploit it either due to financial or location constraints. Parallelly, it solves the issues related to electrification, fossil fuel crisis and greenhouse gas emission, contributes to sustainable development goals (SDG 7 and SDG 11), and realization of net-zero goals, however, the presence of barriers makes the adoption or scaling of community solar difficult. This research work intends to identify twelve crucial barriers for the adoption of community solar on the basis of the literature review and the perception of experts in the energy system. In this paper, we adopted hybrid Interpretive Structural Modeling (ISM) - Decision Ma king Trail and Evaluation Laboratory (DEMATEL) approach for comprehension of the causal and hierarchical relationships among barriers for community solar adoption. The result suggested that lack of consumer awareness, lack of regulations and policies addressing community solar and lack of business model are the most influential barriers as depicted in ISM-DEMATEL based methodology. With the presented novel method, policy-makers, utilities and communities can liaise, coordinate and practice the system-wide advantages of community energy projects. It can also aid the public sector in comprehending the barriers and requirements of people.

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Consumer willingness to pay for community solar in New Jersey

Cited by 7 publications

References 34 publications

Consumer Preferences for Wood-Pellet-Based Green Pricing Programs in the Eastern United States

Consumer Preferences for Wood-Pellet-Based Green Pricing Programs in the Eastern United States

A framework to estimate the large-scale impacts of energy community roll-out

Analysis of barriers affecting the adoption of community solar from consumer's perspective: A hybrid ISM-DEMATEL approach

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