Consumerist Lifestyles in the Context of Globalization: Investigating Scenarios of Homogenization, Diversification and Hybridization

Kuhn, Katina

doi:10.1007/978-1-4020-9938-0_3

Cited by 5 publications

(3 citation statements)

References 7 publications

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“…But, different strategies are needed due different starting points and cultural contexts (Kuhn, ). Consumption patterns in emerging economies will develop in the coming years and Tukker et al () suggests there is the possibility of leapfrogging towards sustainable consumption before consumers become ‘locked‐in’ (Sanne, ; Jackson, ).…”

Section: Introductionmentioning

confidence: 99%

Sustainable consumption in Vietnam: an explorative study among the urban middle class

Koning

Crul

Wever

et al. 2015

Int J Consumer Studies

102

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The middle class of Vietnam is growing and so is their consumption, especially in urban areas. This is due to the effects of rapid economic growth, industrialization and increasing wealth in combination with a young, growing population. This paper aims to understand current consumption patterns and consumption categories that can provide a start for sustainable lifestyles among the Vietnamese middle class. Data was collected in the capital Hanoi, in the north of Vietnam. The current level of awareness, knowledge and attitude was explored on five specific consumption topics: energy, transport, water, waste, and food. A combination of quantitative and qualitative data was collected: 5 focus groups, 5 in‐depth interviews and a survey among 158 Vietnamese urban middle class consumers. The results are discussed according to the MOA model that explains behaviour as a function of three components: Motivation, Opportunity and Ability. The research concludes that awareness and knowledge of the urban middle class in Vietnam on sustainable consumption is generally low. However, the motivation to live healthy lifestyles and protect the planet for their future generations is rather high. In order to support more sustainable lifestyles, the awareness of environmental issues needs to be increased; knowledge needs to be made available and accessible (ability); and role models need to set an example for the urban middle class of Vietnam. Furthermore, health in combination with food is the most important reason for people to pursue a sustainable lifestyle (motivation) and the need to change was expressed. However, a general distrust towards business and governmental actors was also found. Therefore, opportunities for bottom‐up initiatives for sustainable food consumption must be explored in the future. This could support in engaging the middle class of Vietnam in sustainable lifestyles.

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Section: Introductionmentioning

confidence: 99%

Sustainable consumption in Vietnam: an explorative study among the urban middle class

Koning

Crul

Wever

et al. 2015

Int J Consumer Studies

102

View full text Add to dashboard Cite

show abstract

“…The dialectical tensions between diffusion and glocalization lead to the deduction that they can be at opposite poles. This goes along with Kuhn's (2009) claim that cultures are not shut down to change; they borrow from foreign values and philosophies and reinterpret local cultural customs. At the same time, to reach their long-established goals, cultures are also set to follow their own cultural schema.…”

Section: Discussion and Future Directionsmentioning

confidence: 89%

Diffusion and glocalization: dialectical tensions for Wal-Mart de México

Minei

Matusitz

2013

Glob Bus Perspect

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This paper analyzes the role of Wal-Mart in Mexico by following two globalization models that are dialectical pulls: diffusion and glocalization. While diffusion refers to the spread of ideas and practices from one culture to another (Rogers, Diffusion of innovations, 2003), glocalization refers to the strategic choices made by multinational corporations (MNCs) to adapt their products and services in foreign markets to influence local consumer acceptance-where the actual ''Wal-Martization'' is occurring. Essentially, the dialectical tensions between diffusion and glocalization represent tensions between aspirations to preserve local cultures (with their customs and preferences) and the growing pressures of globalization (Williams, Commun Stud 53(1):1-3, 2002).

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“…Empowering women leaders to embrace their diverse cultural identity Globalization has intensified both homogenizing tendencies and the drive to emphasize distinct identities. In the digital age, identities can serve to legitimize the prevailing norms, challenge dominant structures, project fresh paradigms, or even cultivate identities tied to global consumer trends, which become focal points of dominant processes (Kuhn, 2009) Leadership, especially among women, has been interlinked with spiritual elements which reinforce their leadership aspirations. This is manifested in leadership aiming for a profound purpose, as a response to a call, from the lens of nurturing inherent gifts, and upholding relational responsibilities (Johnson, 2017).…”

Section: Cultural Competence and Educational Leadershipmentioning

confidence: 99%

Culturally Competent Leadership Among Women School Leaders in Uganda

Nalubega

2023

IJARPED

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This paper investigates the pivotal role of women in school leadership, emphasizing their inherent abilities in navigating cultural diversity within Uganda's Catholic, Anglican, and Islamic educational institutions. Rooted deeply in religious traditions, these schools present a complex tapestry of cultural intersections, where women leaders adeptly bridge cultural and religious divides. Drawing from historical and sociological lenses, the study explores how societal expectations and women's roles converge, making them particularly adept at fostering cultural competence in diverse educational environments. The discussion culminates in the proposal of an Afrocentric model of female culturally competent educational leadership. This model, while acknowledging the unique contexts of Ugandan religious schools, emphasizes the universal values of inclusivity, empathy, and communitybuilding inherent in African traditions, positioning women as the central figures in the evolution of culturally competent education. It also emphasizes linguistic inclusivity, holistic student support, community engagement, gender-sensitive teaching, collaboration, innovation, policy advocacy, and cultural celebrations. This practical model enhances educational inclusivity, equity, and cultural understanding in African contexts. developments in transport and communications have opened ways for migration and interconnection among people more than ever before. Moreover, wars, civil strife and natural disasters have forced millions of people to migrate from their homelands in search of safe abodes and sometimes in search greener pastures. This means that for any school anywhere in the world there are chances to find students and teachers from diverse cultural backgrounds. In facing this increasing diversity, researchers have found women school leaders to be more capable of understanding and accommodating people from different cultures. Psychologically, women are better equipped as mothers and excellent communicators to have empathy with those from other cultures.

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Consumerist Lifestyles in the Context of Globalization: Investigating Scenarios of Homogenization, Diversification and Hybridization

Cited by 5 publications

References 7 publications

Sustainable consumption in Vietnam: an explorative study among the urban middle class

Sustainable consumption in Vietnam: an explorative study among the urban middle class

Diffusion and glocalization: dialectical tensions for Wal-Mart de México

Culturally Competent Leadership Among Women School Leaders in Uganda

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