Consumers' acceptance of smart virtual closets

Perry, Anna

doi:10.1016/j.jretconser.2016.08.018

Cited by 49 publications

(35 citation statements)

References 35 publications

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“…Digital fashion technology can include augmented reality (AR) visualisation technology, which relates to the overlaying of a virtual garment on an avatar (Javornik 2016). In-store virtual mirror technology is an emerging form of AR with promise to enhance in-store convenience (Perry 2016). The impact of virtual mirrors is related to the development of online virtual dressing rooms as they facilitate consumer experience of 7 virtual fitting where social interactions are present (Yaoyuneyong, Foster, & Flynn, 2014).…”

Section: Digital Fashion Consumer Behaviour Literaturementioning

confidence: 99%

Enabling the digital fashion consumer through fit and sizing technology

Miell

Gill

Vazquez

2017

Journal of Global Fashion Marketing

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Online fashion retailing is a major growth area. Innovative online fit and sizing technologies that facilitate purchase continue to develop and launch, however, problems associated with digital expectations of fit and size in consumer decision-making, remain unresolved. This research focuses on 20 prominent fit and size technologies from a sample of 30, and uses content analysis to examine website design and operation. Content analysis combined with an extended literature review enables the linking of academic theory and practice. The research provides discussion for best-practice utilisation of fit and sizing technology through the Omni-fit model, which accounts for the combination of technological approaches, and the emerging influence of augmented and virtual reality fashion technology. The results include the need for improvements to 3D visualisation, user experience, and online customer relationship management of existing websites, aligned with Omni-channel retailing practice.

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Section: Digital Fashion Consumer Behaviour Literaturementioning

confidence: 99%

Enabling the digital fashion consumer through fit and sizing technology

Miell

Gill

Vazquez

2017

Journal of Global Fashion Marketing

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“…Indeed, the current studies on the importance of integrating interactive and innovative technologies within the stores mainly focus on (i) consumers' acceptance of these innovations (Perry, 2016;Rese et al, 2017;Roy et al, 2018), (ii) the best retail management strategies for their suitable integration (Demirkan and Spohrer, 2014;Hagberg, Sundstrom and Egels-Zandén, 2016;Pantano, Priporas and Dennis, 2018;Willems et al, 2017), and (iii) the role of digital technologies as a part of store atmospherics to improve the shopping experience and meet customer expectations (Kozinets et al, 2002;Puccinelli et al, 2009;Bálaquez, 2014). However, many retailers do not yet fully understand the implications of the new technology advantages, as retailers get to grips with the potential of such technologies.…”

Section: Introductionmentioning

confidence: 99%

Who is innovating? An exploratory research of digital technologies diffusion in retail industry

Pantano¹,

Vannucci

2019

Journal of Retailing and Consumer Services

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To date, the diffusion of digital technologies is rapidly increasingly in the physical stores as prompt by the continuous advancements in technology and consumers' expectation of new technologies. To the authors' knowledge, the evaluation of the extent to which retailers are meeting this challenge is still at an early stage. Thus, the aim of this study is to investigate the actual level of diffusion of these technologies to understand retailers' effective response. In particular, drawing upon Rogers' Theory of Innovation Diffusion (1962), the present study is based on the direct observation of 208 stores located in Oxford Street (between Marble Arch and Tottenham Court Road tube stations), London, UK in October and November 2017. Results provide an overview of the actual innovation adoption strategies in terms of innovation diffusion and the main digital technologies adopted by different retail categories considering size and store typology. Finally, the Retailing Innovation Market framework is proposed as a combination between actual technological offer and retailer demand of innovation technology, while impact for scholars and practitioners is further discussed.

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“…If we turn to a narrower topic on the factors of the spread of digital technologies, then at present a significant part of the scientific literature in our area is devoted to studying the process of introducing digital technologies from the point of view of consumer perception: for example, the process of acceptance by consumers of digital innovations, based on the expansion of "Technology Acceptance Model" (TAM) [Perry, 2016], augmented reality applications, personal shoppers, and other smart retail technologies [Rese et al , 2017], the social impact of the introduction of digital technology in retailing [Bailey et al, 2017;Chi, 2018;Kaushik and Rahman, 2015].…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of Influence of Economic and Technological Development of IT Segments on Digital Transformation of Retail Trade

2019

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This paper presents the results of measuring cross-sectoral economic and technological effects, allowing to determine the degree of dependence between the segments that produce digital technologies and implement them. The basis for empirical calculations was the survey data of leaders among Russian IT companies and retail organizations on the current state of digital and business activity.The purpose of the work is to identify the presence and establish the strength of the relationship between these segments in terms of existing localized industry effects, expressed in the transfer of technology from the IT segments to retail. The authors of the work identified and tested several specific hypotheses, the general meaning of which was to suggest that retail trade in the current stage of economic development in Russia is susceptible to emerging trends in the rapidly changing IT services sector that can quickly and efficiently respond to the growth of the IT companies digital activity by increasing investments in digital technologies and increasing the intensity of their application in business processes.In particular, hypotheses were tested regarding the impact of business activity in the IT services segments on the growth of electronic commerce turnover, the use of online marketplaces, Big data technologies, virtual and augmented reality technologies in retail trade organizations, as well as hypotheses suggesting a connection between the development of mobile applications in the IT segments and the use of mobile technologies, expectations regarding the growth of electronic goods turnover in retail organizations.The obtained results confirmed the majority of the hypotheses put forward, thereby supporting the authors' general assumption about the existence of specific effects of the development of the IT segments on intersectoral technological transfers, revealed the existing specifics of penetration and spread of modern technological trends in trade, and also showed that the IT is currently important component in the process of digital transformation of Russian retail trade organizations.

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Consumers' acceptance of smart virtual closets

Cited by 49 publications

References 35 publications

Enabling the digital fashion consumer through fit and sizing technology

Enabling the digital fashion consumer through fit and sizing technology

Who is innovating? An exploratory research of digital technologies diffusion in retail industry

Effects of Influence of Economic and Technological Development of IT Segments on Digital Transformation of Retail Trade

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